All Things eCommerce

Custom Design: BC International, which owns the Maximilian brand and is the largest fur company in North America, produces some of the finest and most exclusive fur garments and accessories in the world. Traditionally, BC International relied on retail sales for revenue, but has made significant changes to pursue the opportunities that exist in eCommerce, including but not limited to the ability to reach a broader market and to pursue targeted digital marketing initiatives. For this, they needed a brand new eCommerce storefront.

BC International and its brand, Maximilian, possess unrivaled mystique and sophistication. Producing a newly designed and developed online storefront for their operation would require an equally refined and highly modern aesthetic paired with seamless brand integration to complement their exquisite portfolio of products. Building the website from scratch, 1Digital^®’s designers created a new custom homepage with new banners for featuring their fur products prominently and attractively to visitors to their website.

As it was brand new, the website needed category and product pages to be built from the ground up, 1Digital^® created category and product pages for BC International that featured the same dignified minimalism of the homepage and the rest of the website. In addition, 1Digital^® crafted an About Us page, along with several other content and policy pages, in alignment with the company’s brand strategy. Their new website design was also seamlessly integrated with their social media platforms, Instagram, Twitter, and Facebook.

SEO: Cyclone Pods is a producer and seller of premium nicotine-free vape products. Despite the fact that many of their products are made without nicotine and without many other known harmful additives, their business is PPC-restricted by Google.

This eliminated paid search marketing from the list of digital marketing initiatives that they could pursue, but it opened up plenty of opportunities for SEO. Cyclone Pods partnered with 1Digital^® Agency for a particularly large SEO project, even though their product catalog is much smaller than those of many other clients pursuing projects of similar scope.

1Digital^® Agency optimized Cyclone Pods’ website with a particular emphasis on target pages, removed broken backlinks and disavowed toxic links, audited their website for duplicate content, and ensured their URLs were SEO-friendly. 1Digital^® also published a variety of new content to their website and to third-party locations to increase their keyword ranking and to establish a link strategy to build their authority, all the while monitoring their Google Search Console for errors and warnings.

Within a matter of weeks, Cyclone Pods began to see positive keyword movement and big increases in traffic to their online store, both of which equate to higher conversions and sales figures.

PPC: eCommerce is an excellent avenue to grow sales in most industries, especially in highly competitive industries like sporting goods. Dallas Golf Company knows that better than most, with both a retail operation and an eCommerce website.

They knew that a digital marketing strategy is paramount to success, and in such a competitive industry, paid search is a cornerstone for success, enabling merchant ads to show up when and where they should, for highly competitive keywords and search terms. With such a large collection of popular brands in golf equipment with such high demand and search volume, Dallas Golf Company partnered with 1Digital^® Agency to develop a successful PPC campaign.

Since the beginning of their campaign, Dallas Golf Company has seen a large jump in revenue directly attributable to the campaign. In order to safeguard the client’s ROI, 1Digital^® Agency is consistently monitoring the performance of the PPC ads being run, to ensure that only top performers continue to be displayed.