Marketing to One of the Toughest Demographics Yet- Generation Z

How do you market to an age group that has a shorter attention span than a goldfish (6-8 seconds)? How do you target an age demographic that has not been without the Internet? Generation Z, or people born in 1996 or later are one of the toughest groups to market products and services too. This is because, Gen Zers “ have a fast-paced, highly selective and decisive filter”. Creating impressions are hard enough, creating a lasting one is almost impossible. We say almost because it can still be done. Gen Zers are all about forging a connection. Cultivating a relationship, or even a “friendship” with Gen Zers will result in brand loyal customers. Brand loyalty allows for repeat consumers and business, and keeping up with this new friendship will allow for your brand to retain these customers. Follow these tips to ensure you’re reaching Gen Zers in a way they can understand.  

Don’t Try Too Hard

Generation Z thrives on relatability. They are more than often going to gravitate towards a brand they feel a connection with or feels familiar to them. From a marketer’s point of view, finding trends within these groups of people can really help. Many brands and marketers have a preconceived notion that you can relate or talk to a Generation Z customer through Instant Messaging vernacular. Many think using “LOL”, “TTYL”, or ”JK” will help them relate to younger consumers. But it’s quite the opposite. In fact, this could damage your brand’s image in front of Gen Zers. They could see you as immature, and out of date. Instead, Gen Zers are more than likely to relate to something trendy and current. For example, clever and quick responses on social media when you’re engaging with your customers, or even funny memes will all help you reach Generation Z. Memes are a great way to add a touch of humor and relatability to your brand. Gen Zers often use memes to express how they’re feeling towards a particular situation. Using memes could help you relate to your younger customers and help increase sales and profits. online-shopping-buy-all-the-things

Know Your Social Media

Social Media marketing is nothing new in the marketing world. In order for your product to reach as many customers as possible, brands and services must utilize social media and take full advantage of their potential reach. Not only should brand’s utilize social media, but they must do it correctly. There’s nothing worse than when brands try to market their products on social media but do not do it correctly. It is said “nearly 40% of Gen Zers says social media has a direct impact on their happiness.” according to the Center for Generational Kinetics.   Brands now must use social media to “lift up” or boost their customers. An example of this can be seen in Snapchat. DJ Khaled has become viral for his Snapchat because of his motivational stories. He builds confidence in his viewers by saying motivational phrases such as “You smart! You loyal!” He builds a trust with his viewers and even partners with brands to promote their products directly. With this trust already established, customers are more likely to purchase these products because someone they look up to tells them to do so. Utilizing social media the right way will allow brands to connect with Gen Zers that much more. tumblr_nyzsnpwoz91v12yd9o1_500

Sell Quality, Not Quantity

Customers in this age demographic are some of the smartest shoppers in the market. With information readily available at their fingertips, researching a brand’s product or services is one of the first parts of their shopping process. As a brand rather than sell the most quantity, focus on the quality of your product. Gen Zers are more likely to purchase a product or service that has not compromised on quality even if it is a bit more expensive. This is because they have the research to back their purchase decision. Being highly selective in their decision-making process, Gen Zers are more likely to take the time to purchase a product. You want to make sure as a brand you’re selling that best in quality you can. If the quality is not there, no marketing tactic can help you reach Generation Z.  

Go Digital

Marketing to a customer that has never lived without the internet can be challenging. They live in an age where information and technology go hand in hand. They are easily able to look up a brand and see what they’re product or service is all about. With that, you want to keep your digital presence sharp, unique, and completely up to date. Generation Zers want the best money can buy, and before they click on that “order” button, they’ll do extensive research. You want to make sure your website is completely up to date, modern, and visually appealing to your customer. Not only should you keep your desktop web page in mind, mobile web presence is as important. With more and more customers online shopping through their mobile smartphones and tablets, making sure your web design is completely responsive is very important.   If you need to spruce up your desktop or mobile web page and make it Gen Z friendly, do not hesitate to contact 1Digital Agency. We’re leaders in eCommerce web development and digital marketing. We know how to effectively market to Generation Z and make sure they remain a loyal customer. Contact us today and find out how! Reaching Generation Z is a challenge, but completely possible. Once you reach them and establish a connection or “friendship”, you’ll have basis of loyal customers that will return to your brand time and time again. Use these tips and create a relationship with one of the toughest demographics out there.   

eCommerce for Beginners: BigCommerce


(part one)

So, you’ve decided to give the world of eCommerce a try. That’s great! Only issue, how do you decide which eCommerce platform to use? There’s so many amazing ones to choose from, it’s hard to determine, for a beginner, what to expect or what you think will work best for your business. That’s where I come in. I’m Amy. I’m an eCommerce beginner. Am I actually entering the world of eCommerce hoping to make my store the next best thing? No, but maybe you are. Over the next couple of blog posts, I’ll be going into detail on how setting up an eCommerce store was to a genuine beginner. First up on the list is BigCommerce. (Keep in mind that all the platforms I will be diving into offer free trials, so if you’re curious you can always play around before committing as well!)  

Initial Setup

Actually creating my store took no time at all. There’s a bunch of different buttons you can click on the homepage that will lead you to where you need to be. Look for “start your free trial”, or “get started”. After selecting one of those, some basic information is required like your name, email, phone number, etc. You select a category that your store falls under, and the name of your store (which you can go back and edit later). I decided to create a bookstore, and I’ll keep that consistent across all platforms I decide to test drive. After you create the store BigCommerce takes you through a mini tour showing you where everything is and giving tiny explanations as to what those features / areas can do. I’ll make the argument that since I hadn’t been running a bookstore, I was left incredibly confused. I set up my store and just didn’t know where to go from there, so I looked around some “competitors” websites to get a feel for what features are common, or how to go about sorting my products in the most effective way. I’m sure most of you are well versed in what you’re selling, unlike me, so our initial setup experience may differ.  

User Friendly

The initial creation of the store was very user friendly. It was a simple, “click this, fill in the blanks” sort of situation. Actually going in and adding products, changing themes, etc, I’d argue are also user friendly. Everything is easy to find, and the mini tour they give you is also helpful. There were some functionalities that I figured would be a given, but didn’t really play out that way. Maybe that’s a little vague, so I’ll give an example: I wanted to duplicate product categories that fell under a parent category I wanted to have two parent categories of Books, and eBooks, because I wanted to offer physical hardcovers and paperbacks, as well as downloads for your Kindle or Nook. All categories underneath the parent category were going to be the same. I had a subcategory of subjects, and then from there a list of subjects underneath that. I had to go back in and retype all the same categories, which isn’t difficult because they have the “save and add another” feature, but considering it’s the same content duplicated that kind of frustrated me. Also, having to go through and click through where I want my sub products under neath the subcategories of the parent projects was time consuming. You could always make everything a parent category and from there drag and drop them into the proper categories you want them to fall under, but again that’s rather time consuming. Since my store isn’t real, I gave up less than half way through, and ended up scrapping the eBook category. However, if this is your legitimate store, and you have a lot of categories, this can be incredibly tedious. screen-shot-2016-09-07-at-3-22-58-pm screen-shot-2016-09-07-at-3-13-31-pm Adding products is relatively easy, but also incredibly time consuming if you’re unprepared. Since I was unprepared walking into opening an eCommerce store, I didn’t have all my products gathered in a CSV file. That’s the easiest way to bulk upload all your products into BigCommerce, and highly recommended to make everything super convenient for you so you’re not in the same boat as I was, adding things one by one. Ultimately, BigCommerce is incredibly user friendly. I think my main struggles stemmed from just being confused in general about what it is I needed/should do. But once I finally got an idea of what I needed to get done, it wasn’t too difficult to actually do what I needed to. If I was confused, it was really easy to contact customer service and have them walk me through it. Also, a quick Google search was helpful as well.  


Themes. There’s a few, and there’s a couple of ways you can filter through them. There are themes you have to pay for, and free themes. You can also decide if you want your theme to be responsive, which I think should just be included, especially because nowadays everyone’s all over the internet with their mobile devices or tablet. They have about 15 free themes, which I think is a decent amount to pick from. After I started building my store, I realized the original template I had picked out wasn’t really working for how I wanted everything to look and be set up. So, after setting up my product categories I came to the conclusion that I should change it, and going through that motion was incredibly easy as well. They recommend you backup your information for your store, and then from there it’s a simple click to change your template. There’s a couple of ways you can go about customizing your design. You can either go into the CSS, which is difficult if you’re unfamiliar with code like I am. There’s also a style editor, where you can customize font and colors without having to dive into code. Not all themes allow a style editor so if you think you want to do further customization with design than I would suggest filtering your theme to those who allow that, unless you’re looking to hire someone to go into the code for you. Also, since most stores have their own logo and don’t want to keep their name in the format the template put it in, I decided to create my own logo. I did something incredibly simple, and within Adobe Illustrator, and uploaded it as a PNG. That went very smoothly, and actually blended in with the theme that I selected quite nicely. I also think that should be a factor when going about deciding what template to use — you want to make sure your design is cohesive so keep your logo in mind!  


Like I mentioned earlier, the average person isn’t super familiar with how to code. One of the great things about BigCommerce is that it has the opportunity for you to customize some simple stuff on some of their templates by using a Style Editor. For instance, you can change coloring (which you can slightly see in my before / after). screen-shot-2016-09-07-at-2-12-59-pm screen-shot-2016-09-07-at-2-24-20-pm The template I had selected was along the lines of something that I typically enjoy in design. I like simple, I like easy to read sans serif, I like black and white so I didn’t do too much customization with font changes. I just switched some colors around. However, after looking into it further the customization didn’t allow me to change every little color, for example like the icons. If you look above, you can see that the little shopping bag and arrows within the drop down menu still have the original red that the template had. Due to the inconsistency, I scrapped my changes and left the store colors as is. screen-shot-2016-09-07-at-2-16-14-pm

Shipping & Payment

In the backend, editing shipping isn’t terribly confusing. There’s a couple of options for pricing shipping: you can have a flat rate, offer free shipping (or free shipping if you’re spending over a certain amount), or change shipping based off of the weight of the product. screen-shot-2016-09-07-at-3-44-12-pm For BigCommerce, I was automatically set up and okay to use PayPal, American Express, Visa and Mastercard. They do have a plethora of other options that you can select from to use, but the default of what they offered does seem pretty standard, and that majority of people should be able to process a payment on my site using one of the payment options already available. There is a small fee for being able to implement those payment options, but I think that’s expected.  

Additional Information

I contacted customer support almost instantly. I’m one of those people who, if I can’t figure out how to do something, I just go to ask someone. I will not search endlessly for answers if I know there’s a better way to acquire them. They have a couple of ways you can go about support, an email, a phone call, or a live chat.   I’m a fan of the live chat. I work in an office and I don’t want to be on the phone causing distractions. I want an instant reply too, so I’m not going to do an email. Now, I could have been a better customer and browsed through their forums looking for how to do something. But, not every customer goes through FAQ or support forums because they’d rather someone else do the looking for them. I was playing that kind of customer, and am that kind of customer, frankly. screen-shot-2016-09-07-at-10-55-06-am It could be the time in the day that I contacted them, but I got on with a live agent immediately. And they were incredibly helpful! I was looking to do something and I couldn’t figure out how to do it, and they offered a video to show me how to do it. I expected them to send me some run of the mill tutorial video, but they actually went within my account and filmed themselves going through the motions so I could see how it would be done on my personal backend.   Another feature with BigCommerce that I enjoyed was the fact there is a built in blog. You can announce certain features, or you can just give general updates on your store. It makes everything feel incredibly personable. screen-shot-2016-09-07-at-4-06-34-pm

Overall Opinion

I think this will be an overarching opinion for every store I set up… But this was incredibly tedious. One of those things where, after starting to do it, I understood immediately why you would want to hire someone to migrate all your data. That being said, working with BigCommerce wasn’t overwhelmingly difficult. There were some functionality areas where I thought there was room for improvement, but the way BigCommerce walks you through how to go about setting up a store is rather painless. I’d definitely recommend BigCommerce to eCommerce beginners. If you are looking for eCommerce professionals to help you make it over the speed bumps, don’t hesitate to contact 1Digital Agency. Not only are they partnered with BigCommerce, but also they’re eCommerce geniuses. They’re here to help you! Reach out via email at, or call them toll free at 888-982-8269.

Google Rolls Out Their New Mobile Program “Shop The Look”

Google has recently launched a new feature called “Shop the Look”. This feature allows users purchase items such as clothes and furniture straight from image search results. This could revolutionize the way eCommerce purchases are made.   Google will allow mobile users to purchase apparel and home furniture through the images that are direct results from their search terms. The “Shop the Look” program is available for mobile smartphone users. This program will make it easier for shoppers to make purchases. By simply tapping on the product picture, Google will show them to that product or items similar to that product.   Currently, Google has partnered up with sites likes Polyvore, Curalate, and These sites pull image products from fashion blogs, retail sites, brands, and publishers. This allows for Google to offer their shoppers a wide variety of products.   Currently, this program is only available through mobile phones, but could be expanded soon to desktop platforms in the future. Google’s new program could completely change the way online shopping is done. They can streamline the entire process of online shopping and make it easier for consumers.   Mobile eCommerce shopping has many hiccups but this new program could change the way shoppers find and purchase products. As more and more consumers use their mobile devices to make purchases, eCommerce retailers are looking for ways to help smartphone users find their products online. If Google’s venture is successful, and they expand to more eCommerce retailers, this could open doors for eCommerce retailers.   Many shoppers use google to look up products they don’t know where to find. With this new program, Google can send users straight to links of the products resulting from their search terms. As Google partners with more sites, eCommerce retailers can feature their products right on Google search pages. “Retailers will be charged on a cost-per-click basis, Google says, and all impressions and clicks will be reported within existing Shopping campaigns.”   Google has already made strides in purchasing on Google with programs such as “Buy on Google” and “Checkout” buttons on ad search results. These were created to help mobile shopping boost mobile sales and become a more streamlined process. Once the ad has been clicked on, the shopper is taken to a retailer-branded page hosted by Google. Once you have the products you are looking for, you can purchase and check out through your saved payment information for your Google Account.   With this new “Shop the Look” program, the mobile shopping process is streamlined even more. ECommerce retailers can now have their products featured on Google search results and this can yield more results.   So what does this mean for eCommerce retailers? Once Google sees that this new program is working with the sites they’ve already partnered up with, more and more eCommerce retailers will be able to feature their products on Google’s search pages. With links back to your eCommerce site, you want to make sure your mobile site is completely up to date.   1Digital specializes in responsive web design specific to your mobile or tablet device. We’ll get you mobile ready so as customers see your products and are taken back to your mobile website, you are ready with responsive design. Contact 1Digital today to get your mobile site ready!

Purus Labs: Transparency Is Key

In this day and age in technology, it’s very important for eCommerce retailers to be very transparent and forthright with their customers. Customers have access to relevant information through the internet and other sources, so hiding things from them is pretty much pointless. In a time when information is readily available, you’d be pretty surprised to see how many companies still hide information from their customers.   Purus Labs is a health supplement company that’s dedicated to the well-being of its customer. While other health supplement companies claim various health benefits, Purus Labs are willing to provide the proof. To further keep their relationship with their customer completely transparent, Purus labs introduced “Clear Facts”. Purus Labs reached out to the 1Digital to build them a custom dashboard that provides factual information in a completely integrated online system. We custom developed this dashboard to Purus Labs’ specifications and requirements. Clear Facts was a built-in PDF platform that stores PDF’s that has full nutritional history and information regarding a specific product. All the customer has to do is enter the product’s specific PL number, and they’d have full disclosure, verified from labs at their fingertips. Gone are the days when companies could get away with cheaper ingredients and low-quality products and mask them in flashy marketing tactics.   Natalie; Purus Labs’ social media and graphic designer spoke with us about why Purus Labs chose 1Digital to develop this intricate custom tool for their site as well experience with working with the 1Digital team. “We want people to see that they are actually getting the quality that is promised.” Quality and transparency are two of the most important traits Purus Labs strives for.   In a time where information is readily available through the internet, many health supplement companies still feel it’s ok to hide their ingredients, and nutritional information, Purus Labs strives to be transparent with their customers. Clear Facts helps them achieve this. Customers have access to test results immediately, and can view all of the information on their own.   On the Purus Labs homepage, you’ll see a distinct red tab on the right-hand side called “Clear Facts. Screen Shot 2016-08-26 at 1.56.56 PM The Clear Facts tab takes you to another page where you can put in a specific PL number Screen Shot 2016-08-26 at 2.06.58 PM Once you’ve entered a PL number for the product you’re looking for, you’ll be transported to a PDF that outlines nutritional facts and information in PDF format. You have access to all the facts and information you need and Purus Labs delivers on their promise to keep things transparent with their customers.   Natalie chose to work with 1Digital because of our stellar reputation. Not only are we a certified Volusion expert, we were the quickest to respond. “They were also very personable, so I knew that they would be patient and easy to work with.” said Natalie. At 1Digital, we pride ourselves on an easy and personal stream of communication   We take the guesswork out of developing your site, so you don’t have to be confused by all the technical jargon associated with website development. Like Purus Labs we strive for transparency, so our clients always know what’s going on with their eCommerce website. Natalie also went on to say “[The experience] was great! They were patient with me as I do not fully understand the tech side of things, and were able to deliver exactly what we wanted despite that.”   1digital was able to create a custom dashboard tailored to Purus Labs’ specific requests. We pride ourselves on being able to handle Volusion custom development projects no matter the size. Whether small or large, we got you covered! Contact 1Digital today with your custom development needs!            

How Shopify’s Facebook Messenger Chatbot Can Help Your eCommerce Business

Earlier this year, Shopify released a new feature integrated with Facebook: Facebook Messenger Chatbots. Simple in concept, but wonderfully revolutionary, Facebook Messenger Chatbots might be exactly what you need to enhance your eCommerce business.   Most, if not all, eCommerce stores are familiar with the need to have a social media presence. Typically, when one thinks of social media Facebook is the main platform to pop into your mind. While using Facebook can be beneficial, a lot of eCommerce businesses use it in a way that can be detrimental for business. For lack of a better pun, you don’t want to become faceless on Facebook. Constantly spitting out content on your page that’s just your on-site products, or promotions you’re running currently isn’t personable. It’s great that content is out there to those looking for it, but it’s not the best way develop a relationship.   Facebook Messenger Chatbots make it easy for your eCommerce business to reach out to customers in a personable way. Here, check out a video of it in action:    

So, what exactly is a “chatbot”?

  Well, if you were growing up in the AOL Instant Messenger era you might remember chatbots like SmarterChild. Essentially, chatbots are an automated response system that come across conversational. The benefit of Facebook Messenger Chatbot is that you can gear it specifically for your eCommerce business to perpetuate the attitude you present with your products. Also, technology has come a long way since the days of AIM so it’s easier for your chatbot to come across conversational. This makes it easier for customers to build a relationship with you.  

What’s the best way to use Facebook Messenger Chatbots for my eCommerce business?

  Although we are lightyears ahead of where we were with chatbot functionality, there are things you should be weary of when integrating Facebook Messenger Chatbots into your Shopify platform. For instance, there are still some kinks that are being fixed. Specifically, and mainly, in regards to actual shopping done through messenger. It can be a bit confusing for the chatbot to decipher what the customer exactly wants, especially if they’re using colloquial, non specific language. I’m sure, in time, all those subtle kinks will be straightened out.   In the meantime, using Facebook Messenger Chatbot’s for your eCommerce business is incredibly helpful in scenarios such as order confirmation, general customer service help, upselling, or (best of all) just for fun! We are living in a world now where the customers desire instant gratification. We like sending a message and getting a quick reply instead of sending an email and waiting to hear back. Having Facebook Messenger Chatbot allows you to communicate with your customers in real time, and simultaneously gain a better relationship.   It is often understated how important it is to develop a deeper relationship with your customers. Shopify’s Facebook Messenger Chatbot makes it easier to get that relationship. If you need help with your Shopify platform, or any social media marketing,reach out to 1Digital Agency! They’re genius eCommerce and they’re here to help you.

Autumn Marketing For Holiday Season Sales Success

The holiday season is an exciting, if hectic, time of year. Some shoppers hunt for the perfect gift, while others just so happen across the ideal token of their appreciation. Except it isn’t chance that you found the perfect gardening kit for your aunt, it’s effective marketing at play. Marketing is an essential element to any consumer-facing industry that creates increased brand engagement and awareness of your seasonal promotions. Depending on what your business’ objectives are in the upcoming holiday season, a varying amount of time will be needed to distribute your message to new potential customers. Reach out to 1Digital Agency today for a free digital marketing audit tailored to your position in the eCommerce industry. We’ll create a strategic digital marketing initiative including advanced analytics of eCommerce SEO campaigns, social media management, email marketing, and more so you will get noticed, and get returns.

Pay per Click (PPC) Management

You wouldn’t pay for a campaign yielding negligible results, and with PPC marketing you won’t need to. If you don’t understand the nuances of Google AdWords a lot of the money spent on digital marketing may be lost on useless keywords. 1Digital’s PPC management takes the guesswork out by curating a keyword strategy uniquely your own.

Amazon PPC

When I’m struggling to find the perfect present I often turn to Amazon. The seemingly endless selection of products houses the perfect piece for everyone. 1Digital’s Amazon PPC campaigns will ensure your products stand out amongst the largest mass in eCommerce.  We’ll take out keyword targeting that isn’t producing results and replace them with strong variations to increase your brand’s awareness. The best part is your only pay when a potential customer engages your product advertisements.

eCommerce Search Engine Optimization (SEO)

If you knew the perfect kind of gift but not a specific brand, search engines are your saviors. A simple Google search for ‘fishing poles’ yields 6 Google shopping results right away followed by countless other businesses competing for the same customer.  1Digital’s 11-Step SEO campaigns are strategically designed to meet the unique demands of our eCommerce clients. Combine a thorough analysis of keyword research with content generation, conversion optimization, content marketing and more so you can watch your search rankings soar.

Social Media Management

Engaging your customers via social media is critical to maintaining your SEO rankings. Backlinks from your brand’s profile create an ever-increasing number of routes for customers to follow to your website. Even if you’re not marketing in the attempt to sell products through social channels, an active presence is required of eCommerce businesses large and small. If your social media accounts aren’t well attended to your brand will appear disengaged, impersonal, and unapproachable. 1Digital’s social media strategy builds your brand by engaging your base of loyal customers. This is scalable, cost effective, and the day-to-day management is a weight lifted off your shoulders because we know as a small business owner; you already have too much to focus on as is. Start socializing with 1Digital to learn about our profile setup and development opportunities along with social media marketing, customer support, and more.

Email Marketing

Staying connected with your customers after the sale is important for maintaining relationships. Sending newsletters to pre-existing customers will not only save you money but also likely create future sales with less effort. Did you know that it costs 7 times more to get a new customer as it does to keep an old one? Email marketing delivers one of the highest ROI’s of any marketing tactic. 1Digital’s eCommerce newsletters are designed to stylishly integrate your brand while remaining professional and effective with call-to-action copy that is always focused on conversions. We can serve as your email blast management team, working to create a new newsletter each week for special offers, events, industry news, and more to stay in touch with your loyal customers. Often when you make a purchase you’re able to pick 2 of the following traits: high quality, low cost, or speed. 1Digital Agency’s Genius eCommerce™ marketing includes highly tailored campaigns designed to provide the greatest return on your investment. We competitively price our services to create a customized strategy for your small business. While we provide quality and cost efficiency, our marketers take the time to work with you personally to perfect your brand’s marketing. Can we play it fast and loose? Sure, but that’s not why we founded 1Digital, and not why you started your small business. We are a group of marketers, creatives, strategists, designers and developers that have a broad and deep expertise in the area of eCommerce. We see the boundless opportunity within the industry. We put our reputation on display, so go do some research and look over our gracious testimonials from our proud clients. Then let’s talk. When you start preparing for this holiday season, take the time to speak with your account manager at 1Digital Agency for a free marketing audit.

Emails to Send to Your eCommerce Customers

With the holidays just around the corner, it’s important for eCommerce sites to reach out to their customers. Email is one of the easiest ways to do that. I’m sure most of you eCommerce sites out there are familiar with email marketing– you send them out when you have new items in stock, or have a great deal happening. However, there are emails you can be sending as an eCommerce store that will build a strong relationship with your customers, and hopefully gain their consistent business.  

The Greeting Email

Make a great first impression by sending an email to a new customer when they first sign up with their site. It not only makes sure that their email address is valid, but it also gives you a chance to introduce yourself. A simple “hello” could suffice, but we suggest digging a little deeper. Give your potential new customer something to look forward to, such as a reward. For instance you could do something along the lines of, “we appreciate your subscription, use this code to get free shipping on your next order”. You’re not just reaching out personally to the customer, but giving them incentive to utilize your eCommerce store.  

The Recently Purchased Email

After every purchase a customer makes on your eCommerce store, it is obvious to send a follow up confirmation email that includes the details of the order and possible tracking information. This is a missed opportunity to showcase more of what you have! In this email you can link to products that they might be interested in buying based off of what they purchased. I know I personally enjoy when an eCommerce clothing store sends me things in an email of things I might like – it’s like they did the shopping for me. Or, for example, say you recently bought a television online and send the confirmation email. It would be helpful to include a deal for a TV stand or TV mount as well so they go back to your site and possibly purchase one. You’re thinking ahead for them.  

The Birthday Email

Birthday emails are a fantastic way to garner a better relationship with your customers. It feels incredibly personal because, well, it is! A customer’s birthday is their special day. When an eCommerce store reaches out and offers a birthday deal like automatic 15% off the entire order or a special gift included, it’s enticing. Customers will appreciate that you thought of them, and will feel more inclined to treat themselves.  

The Inactive & Active Email

Typically, wait at least three months to reach out to your inactive customers. Send them an email stating how you miss them and offer a reward, like$10 off their next purchase over $50. It’s not that you’re rewarding them for being inactive, you’re just enticing them to become active again. On the other hand, those who are extremely active on your eCommerce store, shouldn’t go unnoticed! Offer them something as well, like a free trial for an expensive service, or a “BOGO” deal. They’ll recognize you appreciate their consistent business and will work with them to retain them as a customer.   As mentioned earlier, with the holidays around the corner it’s important to reach out to your eCommerce customers. If you need assistance with your eCommerce email marketing, don’t hesitate to reach out to us at 1Digital Agency. We’re genius eCommerce and we’re here to help you. Feel free to contact us at our toll free number 888-982-8269 or send us an email at

5 Quick Improvements You Can Make To Your eCommerce Website Today

With the holidays around the corner, your eCommerce website could probably use a sprucing up. With limited time, and busy schedules worrying about your website is probably at the bottom of your to-do list. Don’t worry, we’re bringing you 5 quick improvements that your eCommerce site needs now!  

Improve Lead Times

A delayed lead time is a major issue eCommerce websites don’t want. Consumers are more than likely to exit out of a website if pages aren’t loaded almost automatically, consumers are likely to change their minds and exit the website. This means you as an eCommerce retailer are losing potential customers because your website is slightly delayed. Improving lead times can help significantly increase sales and website clicks as well increase web traffic as your website is more responsive to consumers. The simple addition of a loading icon can indicate your website is functional, which may help reduce your bounce rate.  

Show Your Credentials

In a time when fraud is prevalent, it’s important that your customers know that your eCommerce website is 100% safe and secure. A visible seal of security ensures your customers that their money is safe and transactions are made in a safe and secure way. Adding a security seal will benefit both you and your customers as they are more likely to complete purchases from your eCommerce website.  

Add Video

One of the easiest features to add on your eCommerce website is videos! Videos are a great way for you to show off your products in real time. Static product images and descriptions are not enough for consumers these days who are more than likely to do research before purchasing a product. Videos allow customers to view products in real time and will increase conversion rates. However stay aware of the video played your utilize as videos are likely to increase your page’s lead time.  

Increase Urgency

A tried and true marketing tactic, creating a sense of urgency is one of the easiest ways to increase sales. Whether it’s a limited time offer, or a promotion like free shipping, adding these features can increase traffic and conversions. Consumers will be inclined to purchase products during an offer that will soon expire. Wanting to take advantage of savings and deals, customers will more likely purchase during this time of urgency and you as a retailer will see an increase in sales and traffic.  

Clean Up Your Checkout Process

One of the main reasons for shopping cart abandonment, or even customers not finishing their checkout is because of lengthy, timely checkout procedures. When a customer is forced to go through a time-consuming and often tedious checkout process, they are more likely to give up their shopping carts altogether because they don’t want to waste time or go through the process of checking out. A clean and streamlined checkout process will allow consumers to make transactions quicker and will most likely have your customers coming back again to purchase more!   Small steps like these can really help improve your eCommerce website. Whether it’s something simple like adding a security seal, or more complex such as streamlining your checkout process, you’re sure to see better results. What better time to update your website with these improvements than right now, right before the start of the holiday season. At 1 Digital agency, this is what we do. Updating and improving your eCommerce website should be a simple process and we make it just that. Contact 1 Digital Agency today for all your development needs!

Tips To Better Your Ecommerce Online Marketing Strategy


It’s no secret that online marketing is one of the most effective and modern tools to promote your eCommerce business. However, one of the major issues with online marketing is that the trends change so rapidly. It’s difficult to constantly stay up to date, which is why here at 1Digital we’re here to help.

Here are some tips to stay afloat in the ever changing world of online marketing.  

Analytics Are Key For Any eCommerce Business

Do you know how difficult it is to create a marketing campaign that appeals to literally every demographic? I’d argue it’s impossible. You have to create marketing campaigns based on distinct user behavior to reach your appropriate audience. As Anthony Sarandrea, CEO of SiteFlood, said, “There is a specific formula that can be tailor for every business and industry, to gain the most targeted consumers.” This is where analytics come into play because analytics provide us the data needed for those formulas. In “real life” terms, you have to get to know the consumer first. I mean, you wouldn’t want to try to take someone to dinner at a steakhouse only to eventually realize that they’re vegetarian. When people have content that they can relate to and that they’re genuinely interested in, consumers are going to pay attention, which directly improves the effectiveness of your ad campaigns.  

Advanced Retargeting

For many consumers, it takes a few run ins with your business for it to leave a lasting impression. Google AdWords is an excellent resource to utilize because you are capable of creating custom advertisements to those who have already visited your website. Pro-tip: Using Google AdWords in combination with Analytics creates advertisements that meet the exact needs of your consumers, and therefore resonate with them better!  

Go Mobile

It’s necessary to stress the importance of mobile devices. Not only should your site be mobile responsive, but also you should take advantage of promotional tools for the mobile platform. Most people have ad blocking software built into their web browsers on their desktop or laptop, but ad blocking software is rare to come by on mobile devices. This means that your marketing efforts are more likely to be effective and reached through mobile browsers. Don’t fret if you find yourself struggling! Here at 1Digital Agency we are here to help with all your eCommerce digital marketing needs. Feel free to contact us at our toll free number 888-982-8269 or send us an email at

Branding Collectivism and the Independence of Small Business

Advertisements allow your company to put its best foot forward by promoting the unique selling proposition (USP) of your product or service. By concentrating on a specific element you are better able to break through to potential customers by appealing to a specific problem within their life, and how your product or service can solve it. While this may distance your effective communications to specific demographics, it allows a greater bond to be formed with those potential customers most likely to take action.

Uniqlo Lifewear

Promoting your product or service based on its USP is the traditional approach to sales focused advertising. However, if instead of selling specific products (35% off our jeans) you create an overarching brand to define your company, you unlock the potential of ideologically driven communications. A global branding campaign entitled “Why Do We Get Dressed?” was recently produced for Japan-based clothing brand Uniqlo for the Life Wear collection. This is global campaign will be translated and displayed in many various cultures, meaning it must be relatable to everyone, everywhere. Instead of selling something in particular, this campaign builds the Uniqlo brand by asking open-ended questions each person can relate to through personal experience. “Why do you want to fit in? Why do you get dressed?” Uniqlo Lifewear is a collection of essential items every person may have in their wardrobe – jeans, long-sleeve shirts, knits and more. By not branding each article of clothing with a prominent logo or design, Uniqlo has built a brand out of being intentionally generic. The company attempts to facilitate everyday life in cultures where people increasingly look the same. The company defines itself as “innovative high-quality clothing that is universal in design and comfort and made for everyone, everywhere.” Where the apparel industry is traditionally promoted by the unique style of the designer, of the brand, Uniqlo promotes the individual. Within this advertisement, we notice the faces of each character expressing how an outfit doesn’t necessarily need to draw attention to it. Clothing reinforces who we are, illuminating ourselves in a crowd full of strangers.

Branding small businesses

Larger businesses are able to conceptualize abstract brands outside of the realm of the specific product or service provided.  When a market is already familiar with your brand, the opportunity to expand into abstract message can take many forms such as the multicultural pride of Coca-Cola or the patriotism of selling America (err I mean Budweiser). This is a seemingly monumental task to small businesses that must focus advertising on improving sales for specific products. Don’t try to mimic the style of big brands as they are often constrained under layers of bureaucracy. This prevents them from being flexible and daring with their brand. Instead, define your own brand; consumers are more likely to relate to your brand if they see you standing for something you believe in, particularly in innovative, bold, and daring ways. There is a prominent consumer trend focusing on independent establishments. This includes a more authentic and independent aesthetic many big brands and chains are attempting to duplicate. The advantage of branding a small business lies in the personal connection that can be formed with a consumer, as opposed to attempting to relate on a personal level to a behemoth of a brand.

Show Off Brand Personality

In a small business, it is more effective to promote the company culture that drives it every day. Don’t over exaggerate your offerings and raise expectations as this results in broken promises, and shattered trust in your brand.  Create trust with honest branding; try offering more instead of slashing prices. Promotions such as these are an opportunity to reinforce the brand mission that shapes your company. Study your product or service and identify the market position it occupies. By researching the emotional and rational needs of your customers you can develop a brand that resonates with the individual. Think of your brand as a person; consider the character presented by either a spokesperson for your brand, or the type of consumer you’re communicating towards. This brand personality will be made up of beliefs, values, and purposes that define your company; and it will define what the business stands for along with the type of consumers it resonates with. Perhaps the most important element of building a brand is consistency. Speak to your customers with a consistently branded tone of voice. This tone should be applied to all of your content and communications to help reinforce the business’ character. Once you have determined your market position, work alongside the 1Digital Agency team of copywriters to flesh out your brand’s voice.  We will align your brand’s voice throughout blogs, promotional initiatives, website copy, social media and more to create a uniform brand.

Pinterest Rolls Out Video Ads

In a move to compete with other social media giants like Facebook and Youtube, Pinterest has introduced video ads on their social media platform. As of today August 17th, Pinterest has launched their first video ad in a move to build their ads business. A move that is quite familiar with other social media platforms who utilize ads to increase revenue on a prominently free social media service.   What’s New? Pinterest is a social media platform that allows you to discover and find interesting inspiring content and products. By placing video ads within the discoverable content, Pinterest wants to attract users to view video content. One of the ways Pinterest wants to differentiate their video ads from their competitors is how they plan to actually enable actions. “One of the places where we think we differentiate is Pinterest is a place where people go to discover things and inspire them, but they also want to take action,” said Mike Bidgoli, Pinterest’s ads product manager. “What we want to do with video is not just drive views for the advertiser but actually enable actions.”   Why? Video ads on Pinterest will allow users to not only view relevant ads that interest them, but also take action and actually purchase the items they see in these ads. Brands can run paid ads that look like animated posts. Pinterest will utilize scrolling ads. When a person clicks on the ad, a video will start and expand across the screen and play. Underneath the video related “pins” will be linked, to create a cohesive screen for the viewers. For example, a beauty-related video could expand to an ad of a beauty influencer using a product and sharing tips and tricks. Directly underneath the video would be relatable pins like comparable beauty products or products used to create the look. Even though video ads are far more expensive, the benefits Pinterest and brands who utilize video ads will see are far greater. Research has found that the links connected to videos by users have increased by 60% in the past year. This can be from users linking posts to videos, saving relevant products and contents they see in these videos. Video ads will first be seen on mobile(where more than 80% of traffic come from), but plans to expand to desktops are set.   So What? So how does this new Pinterest feature help eCommerce brands? If you’re an eCommerce retailer looking to market their products on social media, Pinterest’s new video ads could be right for you. Pinterest is a platform that users go to in order to find inspiration and ideas. Carefully placed video ads can drive traffic straight back to your eCommerce store, with customers ready to purchase products they see will work for that particular idea or inspiration. If you’re planning on using Pinterest’s new video ads, the website the posts link back to need to be in top shape. Users want to see a professional, up-to-date website. 1DA is here to help make sure your website looks it’s best, let’s get talking about your new look!

Green River Guns: Going Above and Beyond for User Experience

Stuart Winston didn’t need to start a new eCommerce business, he already had a successful online bookstore. He didn’t need to spend extra time and money making sure that his new eCommerce site had the best possible user experience. Plenty of his competitors don’t. But he did, because, as Stuart told me, “I’ve been a contractor for years. So I know, that if I get the foundation right on this, even if it takes years, I can build something on it.” Guns have always been a hobby of Stuart’s. Over a lifetime of interest, he noticed something about eCommerce sites that sold guns. They were too damn convoluted. They hit you all at once, with a deluge of every product they’d ever sold listed on the homepage. “I wanted to do something nice and clean,” Stuart said. “Like the same thing that worked well for my bookstore.” Stuart turned to 1Digital Agency to help him build on Bigcommerce, with that credo of simplicity in mind. “I go by the 3 click rule,” Stuart said. “Your customer should never be more than 3 clicks from the product they want to find.” The crown jewel of the new is it’s dealer locator tool. Guns are a tricky eCommerce space for any entrepreneur to live in. They’re not a product that you can just ship to a customer’s doorstep once payment is received. There are regulations, background checks, licenses, etc. The development team at 1Digital Agency was able to put together an interesting tool on the Bigcommerce Ecommerce platform which helps to smooth out some of the rigamarole of online gun buying, and make the customer experience a more pleasant one all around.     When a customer buys a gun from Stuart’s site they create a login. During that process they specify their location, which comes in handy in the next step. They then choose a local gun dealer that can act as an intermediary between Green River and the customer. The customer can select a dealer to work with that’s anywhere from 1 to 100 miles away. user experience This functionality was important for Stuart’s customers, especially the ones that live in more rural areas, who don’t have a lot of options within a smaller radius. It saves all of Green River’s customer’s a lot of headache.  “They may or may not know the gun stores in their area, and they certainly won’t know all their information.” Green River’s customer can then go to their local gun shop, fill out the necessary paperwork, and bring their purchase home. “Working with 1Digital was incredibly smooth.” Stuart said. “As with any process there were bumps in the road, but the bottom line is they took care of it.” Stuart didn’t have to offer this functionality. Many small gun stores leave this portion of the process for the customer to figure out on their own. But he worked with 1Digital to make sure the user experience was as pleasant for his customers as possible. “One thing I’m big on with my customers is, I want to make sure they get what they want, and they understand what they’re getting.” Stuart said. “And if they don’t I want to be the one to make it right.”   We agree wholeheartedly Stuart. If you’d like to ensure that everyone who visits your eCommerce store is having the easiest most pleasant experience possible, the designers and developers at 1Digital Agency can help you target a great user experience for your business and help develop the right functionality for your Bigcommerce store customization.  

Amazon Tested by Walmart eCommerce Acquisition


International retailer Walmart has bought online eCommerce platform for $3 billion in cash with another $300 million in stock. is notorious for taking on eCommerce heavyweight by offering the same basic business principles to its customers. Convenient everyday items at a low cost. Convenience comes from shipping it directly to your home so the customer has to do the least work possible., which has only been live for a little over a year, has already made big strides in conquering the eCommerce digital platform. Their strategy is simple, sell the same high-quality everyday items but at a cheaper price than their competitors. Research found that even a 5% decrease in price had consumers switching over to and without pricey subscriptions, consumers have been staying. They have a growing customer base of urban and millennial consumers with more than 400,000 new customers added monthly and an average of 25,000 orders processed daily. utilizes best-in-class technology that rewards customers with real time savings on products that are usually bought and shipped together. This allows for supply chain costs, which are usually a hidden cost from consumers, making products cheaper overall.   While Walmart buying may seem like Walmart taking over online eCommerce, Walmart and will remain two distinct brands and identities. Walmart and will combine their technologies and tech intelligence to “develop new offerings to help customers save time and money” Walmart eCommerce sales totaled $14 billion, or just 3% of its $482 billion in annual revenue. With this new acquisition, Walmart can utilize’s successful eCommerce algorithm to reach even more consumers than they already do. Furthermore, already does what Walmart wishes to do which is looking at purchases in terms of the total “basket”, or everything purchased together, not individual items. As customers add items into their carts, the prices get cheaper.   While this acquisition will not only benefit Walmart and, customers are ultimately the winners. As utilizes Walmarts supply chain and distribution channels, Walmart will try to adopt’s business algorithm and also utilize their “basket” strategy. Products at a discounted rate mean the customer wins in the end. What about smaller eCommerce businesses who have traditional business strategies?   It seems that this Walmart and acquisition doesn’t look too good for smaller eCommerce platforms. With a major powerhouse and young gun joining forces, how will it affect smaller eCommerce businesses that can’t utilize large distribution channels and don’t adopt the “basket” strategy? However, smaller eCommerce retailers that sell specific items to niche markets shouldn’t be affected too much as they sell products that are highly specialized products and targeting certain consumers.      Smaller eCommerce businesses should brace themselves for an impact on their sales. Walmart and have made it easier to shop for everyday products at a bulk rate ultimately lowering the costs for consumers. We can only assume as Walmart’s eCommerce algorithms will change and, now able to use Walmart’s distribution channels, will make it easier for consumers to get their purchases faster and cheaper. The driving force behind this major acquisition is the convenience to the customer. As technology develops, more and more eCommerce retailers are looking for ways to bring convenience to their customers in any possible way. This means smaller eCommerce companies should adapt to the changes if they want to compete with major retailers like Walmart and eCommerce retailers will have to focus their business strategies on convenience for the consumers.      

Decoding Google Analytics Metrics

Google has recently lifted the veil on how the search engine measures impressions, position values, and click data. In the Search Analytics report the search giant describes the heuristics of each measurement, however, reminds the reader that as the search algorithms are constantly evolving, the measuring techniques are subject to change.


Impressions track the appearance of your website across all search results. This measurement does not include engagement with your website, it only measures the frequency at which your website’s URL appears as a search result. As the classic blue-link result of any Google search, you are likely already very familiar with these results. However, for example, here is a very basic search result that includes only one link: the title “The Compleat Guide to Daffodils –”. complaet The URL this link directs toward records an impression when the user searches for a relevant keyword or factor resulting in the display of this link. Note that the URL itself (green text) is not a hyperlink, and as such, the title “The Compleat Guide to Daffodils” is what registers the impression. If a single search contains several results (as nearly all do) impressions are counted by the URL or by site, depending on your view in the Search Analytics report. When grouped by site, all impressions of individual website pages are combined into a single impression for the website overall. However, when grouping by page each result counts toward an individual impression. If you look at the Search Analytics report with data grouped by site, only one impression is counted in total for the entire card: – – 1 impression dublin However, if you look at the report with data grouped by page, you would see five pages with one impression each: – – 1 impression – – 1 impression – – 1 impression – – 1 impression – – 1 impression As a result, the term impression may hold multiple values as a result of the specificity of your inquiry.


Google searches can host a variety of results depending on the context of your inquiry. The order of these results may vary depending on the device type, search features, and screen size. This being said position is always calculated top to bottom, left to right (or right to left in RTL languages). positioning Most search results include a numeric value defining each position on the page. The above image contains four blue links (1, 3, 4, and 5) in addition to an AMP carousel (2) and a Knowledge Panel card (6). All links within a single element have the same position. As such all items in the AMP carousel shown above are position 2, all links in the Knowledge Panel have position 6, all links in the blue link block in position 5 have position 5, you get the idea.

What qualifies for a position ranking?

If you click on a link within search results that performs a new query, this is called a query refinement. What this means at its core is, links that redirect to a new query or page within do not hold position rankings as they do not link to an external website or page. Elements that have no links, or only query refinement links, do not occupy a position, however, there are 2 exceptions to this. Advertisements are a separate function of Google and do not occupy a position. Some image thumbnails do (eventually) lead to a third-party web page, and as such do count as a position placeholder.

Position Value Determination

The search analytic report of your website’s position value is the average of topmost results. So, for example: –     If one query returned your site at positions 2, 4, and 6, its position is counted as 2 (the topmost position). –     If a second query returned your site at positions 3, 5, and 9, its position is counted as 3. –     The average position across these two queries is (2 + 3)/2 = 2.5. If your website result is listed on page 3 of Google’s result page, and the user never loads this page, no impression is recorded. When viewing your search analytics report, you may find some sections represented by a dash (-) for the position value. This simply means that your link did not receive an impression, and as such the analytic field is void. The intricacies of position ranking determine the value of result placements. For example, one may assume position 1 is more valuable than position 6 due to an imitative numerical hierarchy. However when accounting for the type of position held, numbers are not the only factor, in the diagram above position 6 was the Knowledge Card, which aligned horizontally with position 1 but occupied a larger area. As a result, in that query position 6 may be considered more valuable than position 1. For example, here are just a few possible explanations of a position value 11 for an element: –     In a desktop search, it could mean the top right side position in a Knowledge Graph card –     In a desktop search, it could mean first item on page 2 (if the first page had nothing on the secondary side) –     In desktop image results, it could mean the second or third row of results (visible without scrolling) –     On mobile, it could mean the sixth row of results (visible only with scrolling) In order to effectively determine the relevance of your website’s position, monitor change in position over time. In addition take particular note of sudden position changes and adjustments to the absolute position.


Clicking results in the user exiting Google’s interface with the intention of opening an outside page. Any links that remain within Google’s system (query refinement links) do not result in a click being measured. Clicking on a result, returning to Google, and the re-clicking the same result only counts as one click. For more information detailing the intricacies of image positioning, app install links, AMP pages, and more read the full Webmaster article here. Knowledge is the precursor of action. When aiming to improve your search engine optimization ranking, reach out to 1Digital Agency’s team of digital marketers. Our SEO is tailored to the unique demands of each eCommerce client, allowing us to create a uniquely personalized strategy for your business.

Email Marketing 101 with Mailchimp

So you want to start sending email blasts to drive more traffic back to your eCommerce platform? Mailchimp is a great program to send out weekly newsletters, promotional emails, and targeted campaigns to your customers! Mailchimp is an easy to use marketing platform that allows you to send emails whether they’re for promotional newsletters or more specific email campaigns targeted to certain consumers. Mailchimp allows retailers to target specific consumers and market their products directly in inboxes.

Mailchimp 101

Mailchimp is an online portal that virtually anyone can make an account on and set up to use. All you need is an existing email and a website URL. The good thing about Mailchimp is that you don’t need a traditional eCommerce website to join, a publicly accessible website such as Facebook, or even Twitter will allow you to create a Mailchimp account. This means if you sell your products through social media accounts, or any public accounts, you can still utilize all Mailchimp has to offer! Once you’re set up with a Mailchimp account, you can link your Ecommerce store website to Mailchimp and conduct email blasts and well as promotional campaigns that target your customers directly. By connecting your ecommerce business to Mailchimp, you can reach a whole new customer base with direct marketing tactics taking place right in a consumer’s email inbox. You can connect your store with Shopify, Bigcommerce, Woocommerce, and even Magento. This is an easy way for you to interact with your consumers that are already present on your eCommerce base.

The Benefits

What does connecting your eCommerce store do? How can Mailchimp help? First of all, sending customized product recommendations can increase sales almost instantly. When a consumer is provided with products specialized to their tastes and needs, they are more likely to purchase another product. Mailchimp does this by analyzing the purchase history of each customer and suggesting products in their emails personalized to their tastes, needs, and wants. Design templates that are customized to the way you run business are an added benefit to utilizing all Mailchimp has to offer. You can drag, drop, and design a newsletter that goes within the theme of your eCommerce website making your eCommerce design aesthetic completely cohesive. Their easy to use features allow for easy design and personal campaigns. You can even try pre-made templates, that take the guesswork out of having to design a highly customized email campaign. Detected purchasing patterns in your eCommerce customers allows for you as a retailer to personalize email blasts as much as possible, which in turn will show more results. Mailchimp takes the guesswork out of figuring out what your customers want to see in their email inboxes. When you pair product recommendations with automation, you achieve better results. Combining product recommendations with automation not only allows you to send personalized emails, but you can take the manual labor of sending each individual subscriber with their his or her own personal email. Automated workflow encourages your subscribers to visit your eCommerce store, re-engage inactive customers by promoting relevant items, and even suggesting best-selling products to new customers.

Going Mobile

There is a continuous rise in eCommerce customers utilizing their mobile phones to make purchases because of the convenience it offers. Mobile phones allow for customers to make purchases virtually anywhere at anytime. As more and more customers use their phones, eCommerce and mobile use becomes more frequent, retailers must also stay in the loop. Mailchimp offers a suite of mobile apps that let you check reports, add notes to a campaign, and even send out email blasts all through your mobile device. Mailchimp’s templates and forms are mobile friendly so you don’t have to worry about how your newsletter or campaign looks on mobile devices. Mailchimp has highly customizable templates, however if you’re looking for cohesively branded email marketing campaign to accompany your website, reach out to the 1Digital team of graphic designers and copywriters. We’ll design your newsletters in HTML to give you the utmost customizability in each week’s email. Since running your small business puts enough weight on your shoulders already, we can also serve as your newsletter management team. Start looking forward to a new newsletter each week for special offers, corporate events, industry news, and advertorials.