For many years now, SEO has been not only a key component of but central to any digital marketing strategy. SEO stands for search engine optimization, and it’s the practice of optimizing your website for search engine algorithms and user behavior to increase organic traffic and visibility. It’s the cornerstone of any successful online business and understanding the most important SEO metrics and statistics is key to developing an effective strategy.
It seems like every single year since the dawn of digital communications, someone has been quick to be the first one to exclaim, “This is the year in which SEO will be no more.” But every year, that prophecy fails. It’s quite amusing, since it happens like clockwork, really.
We are here to be the iconoclasts. No, SEO is not going to go away in 2023, and in fact, as Google gets smarter, getting better at furnishing better, targeted content is going to drive organic success. Our prediction is that, in the future, only those that can serve relevant, useful content will get the rankings. In short, as Google gets smarter, there will be fewer and fewer ways to “game” the system.
With that said, let’s talk about some of the user experience and ranking factor metrics you can use to assess the productivity of your eCommerce SEO strategy as the upcoming year unfolds.
1. Organic Traffic
Organic traffic is a measure of the number of visitors that come to your website from a search engine like Google or Bing. It’s arguably the most important metric to track, as it gives you an idea of how effective your SEO efforts are. High organic traffic figures for your online store as basically an unequivocal grade A for your SEO strategy; you’re doing something right.
2. Bounce Rate
Bounce rate is a measure of how many visitors leave your website after viewing only one page. A high bounce rate can indicate that your content isn’t engaging enough or that it’s not relevant to what the user was searching for. There could also be issues with site loading speed, security, or other design aspects that cause people to leave instead of discovering more.
3. Conversion Rate
Conversion rate is a measure of how many visitors take a desired action on your website, such as making a purchase or signing up for a newsletter. Tracking this metric can help you identify which pages are more successful in converting visitors into customers. Though this does reflect SEO efforts, it also is tied heavily to site architecture and structure, design, and navigability.
4. Time on Site
Time on site is a measure of how long visitors spend on your website. A high time on site can indicate that your content is engaging and that visitors are finding what they’re looking for. If time on your pages is low visitors are leaving because something is turning them off or their expectations are not being met in some way or other.
5. Pages Per Visit
Pages per visit is a measure of how many pages visitors view on your website. A high number of pages per visit can indicate that your content is engaging and that visitors are exploring your website. It also may indicate that your internal linking structure is sound and that anchor text is appealing to visitors’ interests, enticing them to interact more with your eCommerce sire.
6. Keyword Rankings
Keyword rankings are a measure of how well your website ranks for certain keywords in search engine results. Tracking this metric can help you identify which keywords are most effective in driving organic traffic to your website. Another metric linked to this is impressions, which are the number of times your pages are “seen” in the search results.
Backlinks are a measure of the number of websites that link to your website. A high number of backlinks can indicate that other websites are recommending your content, which can help increase your visibility in search engine results. According to some of the foremost eCommerce SEO experts, a strong backlink profile can build your domain authority while also preventing massive drops in organic traffic that arise as a result of Google core updates.
8. Social Shares
Social shares are a measure of the number of times your content has been shared on social media platforms like Facebook and Twitter. A high number of social shares can indicate that your content is engaging and that it’s resonating with your target audience.
9. Mobile Traffic
Mobile traffic is a measure of the number of visitors that access your website from a mobile device. This metric is important to track, as more and more people are accessing the internet from their phones and tablets. It’s also one of the most important reasons to choose a mobile-friendly platform and theme, since Google has been mobile-first indexing for more than three years now.
10. Referral Traffic
Referral traffic is a measure of the number of visitors that come to your website from other websites. This metric can help you identify which websites are driving the most traffic to your website, and it can help you identify potential partners for future collaborations. It is also an indicator of the strength of your backlink profile and how many other websites have links back to your eCommerce store.
Tracking key SEO metrics and statistics like these is one of the keys to developing an effective SEO strategy. Not only will it give you insight, objectively, into the performance of your campaign, but it will also show you where your areas for improvement lie.
Now, why is it that SEO is here to stay, through 2023 and beyond?
SEO in 2023: Why It’s Not Going Anywhere
SEO (Search Engine Optimization) remains one of the most important strategies to use. Despite the fact that every year there are naysayers and doomsday prophets, their tales also fall fruitless when the dust of their clamor settles.
Let’s take a look at why SEO will remain relevant in 2023 and beyond.
1. Search Engines Are Constantly Evolving
Search engine algorithms are constantly evolving, and this means that SEO strategies have to evolve as well. As technology advances, search engines are becoming smarter and better at understanding user intent. This means that they are able to better understand the context of a query, and provide more relevant results.
In order to stay ahead of the competition, it’s important to keep up with the latest search engine algorithm updates and make sure that your website is optimized for the most current version.
2. SEO is a Long-Term Strategy
Unlike some other digital marketing strategies, SEO is not a one-time effort. It requires ongoing effort to keep your website optimized and to stay ahead of the competition. SEO is a long-term strategy that requires constant monitoring, updating, and tweaking in order to stay ahead of the competition.
The goal of SEO is to ensure that your website is optimized for the most current search engine algorithms. This means that you need to stay on top of the changes and constantly update your website in order to remain competitive.
3. SEO Drives Traffic to Your Website
SEO is one of the most effective ways to drive traffic to your website. By optimizing your website, especially product and category pages on your site, for relevant keywords, you can ensure that your website is visible to the people who are searching for the products or services that you offer.
When your website is optimized for the right keywords, it will rank higher in search engine results pages and be more visible to potential customers. This increases the chances that they will click through to your website and potentially make a purchase.
4. SEO is Cost-Effective
SEO is one of the most cost-effective digital marketing strategies available. Unlike other strategies such as eCommerce PPC (pay-per-click) advertising, SEO does not require you to pay for each click or impression. Instead, you can focus on optimizing your website so that it ranks higher in search engine results pages and organically drives more traffic to your website.
This makes SEO a great option for businesses of all sizes and budgets, as it allows them to get more visibility and drive more traffic to their websites without having to pay for each click.
5. SEO Builds Brand Awareness
SEO is also a great way to build brand awareness. By optimizing your website for relevant keywords, you can ensure that your website appears in search engine results pages when people are searching for the products or services that you offer. This helps to increase your brand’s visibility and establishes you as an authority in your industry.
There’s No Time Like the Present to Launch a Custom eCommerce SEO Campaign
SEO will remain important in 2023 and beyond. As technology advances, search engines are becoming smarter and better at understanding user intent, so it’s important to stay on top of the latest algorithm updates and make sure that your website is optimized for the most current version.
SEO is a long-term strategy that requires ongoing effort to stay ahead of the competition, but it is also one of the most cost-effective digital marketing strategies available. It can help you drive more traffic to your website, build brand awareness, and establish yourself as an authority in your industry.
If you want to stay ahead of the competition and ensure that your website is optimized for the most current search engine algorithms, you need to make sure that you are investing in SEO. At 1DigitalⓇ Agency, we specialize in eCommerce SEO (and FREE eCommerce SEO audits) and can help you take your website to the next level. Contact us today to learn more about how we can help you optimize your website and get more visibility in search engine results pages.
- Michael Esposito
- January 20, 2023