Our Digital Marketing Agency Can Create a Unique Brand Identity for Your Business
Social media has been around for well over a decade, but many business owners still fail to realize how vital it is for creating a brand identity. Their focus remains on traditional marketing or SEO to some extent, but social media tends to get the cold shoulder. A digital marketing agency from Philly like 1 Digital Agency knows that you can’t really compete in today’s environment without having a presence on all major social media platforms simultaneously.
Let’s put things into context. Around 10 years ago, only 7% people in the US had an account on a social media platform. Only people of a certain age used social media, and it was thought of as a way to make friends and get some entertainment along the way. Now, that figure has increased exponentially to reach 65% and includes all age groups. Facebook currently has 1,870 million active users. Instagram has 600 million and Twitter 317 million. And we haven’t even mentioned popular platforms like Tumblr, Pinterest, Reddit, LinkedIn, and Google+.
Not utilizing the power of social media is a big misstep on your behalf and you could be quickly left behind by more social media-savvy brands. The good news is that it’s never too late and a digital marketing agency can help you keep pace.
Helps You Become a Part of the Community
Why do people use social media? They do it to connect with other human beings and feel like they are a part of a community. And why does your brand need social media? So that people feel it is a part of their community.
You need to make a connection with your audience if they are to trust you and do business with you. By engaging with them, showing them that they matter and that you are a real person who is a part of the community as much as they are, you can tap into that sense of community. When you have their trust, you have their business for life. They will recommend you since they can identify with you. Keep growing your community, and your customer base will grow with it.
Mark Zuckerberg, founder and CEO of Facebook, put it brilliantly, “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
Ask any digital marketing agency, and they’ll tell you, the real benefit of social media is that it allows two-way communication. No other marketing channel gives you such an opportunity. You have constant access to your customers’ views, what they want and you can cater to them specifically. You become an authority in your field by having the answers they want, and your brand gains unparalleled credibility because of it. It is all about customer satisfaction in the end, and as long as you learn from your social media connections, your brand is bound to grow.
Gives Your Brand Much-Needed Exposure
The best thing about social media is that it if you come up with the right content, it will get shared. There is a real chance that something you post could go viral. Your brand gets a lot of exposure. For this, you need to keep creating and posting content that is useful to your audience. Come up with innovative ways to get your message across.
You are competing with thousands of other businesses. How can you make your brand stand out? How can you create a social media presence? Not everyone has the expertise or tools at their disposal to be able to create content that can go viral. That’s where our Philly-based digital marketing agency comes in.
Social media is not just about creating brand awareness either. It is a bona fide method of converting leads into sales. That is what business is about at the end of the day. Once you have a fostered a healthy social media following, it is imperative that you cultivate it into conversions.
Even search engines like Google know the importance of social media. Social media posts that are popular appear in the search results and the connected web pages get a benefit from this too. So if you can create a good social media presence, your website’s search engine rankings are going to improve. Our digital marketing agency realizes that SEO and social media marketing go hand-in-hand.
PPC, SEO and other digital marketing tools all have their uses. But none of them outdo social media marketing regarding return on investment (ROI). Social media is easily the most economical way to market your brand. Your brand has the chance to gain a lot of traction without much effort. It is all about striking the right chord, creating buzz and getting people to share your content. You never know when a post might go viral and get you a million hits.
No other marketing strategy can give you that kind of results. It’s true that this is not a given but miracles do happen and have happened before on a consistent basis. How many times have you come across a Facebook video with millions of likes?
Go in with a well-planned strategy and keep plugging away at it. Build your community, build your brand, and the results will be worth it. It’s not always easy to know where to start. It may seem like too much work. But it has to be done if you want to remain competitive. Hire a digital marketing agency from Philly to get you on your way.
Our Social Media Plans are Designed to Give Your Brand Maximum Exposure
Our digital marketing agency offers social media plans that fit every business size and requirement. It doesn’t matter if you have an existing social media presence or want us to start from scratch, our target is to give your brand a voice and help it create a personality that people connect with.
1 Digital Agency starts by integrating your Facebook, Instagram, Twitter and LinkedIn accounts to our proprietary software. This allows us to manage your accounts better and keep track of content.
Our Social Media Plan is perfect for small to mid-level businesses. We create content related to your industry and your customer’s interest for 5 weekly Facebook posts, 2-3 daily Twitter posts, 1 daily LinkedIn post (Mon-Fri) and 2-3 weekly Instagram posts. Our focus is on quality and not quantity. Our objective is to design posts that cultivate maximum customer engagement.
If you want something more unique to your brand, we also offer a Custom Content Creation Plan. Here we create custom posts for your social media accounts. We give you complete control over the type of content you want and work with you to achieve your vision for your brand.
We also dedicate $30 from of our fee to boost your Facebook posts. You may additionally opt to spend more on boosting individual posts if you like. We can create Refer-A-Friend Ads specifically for you as well. It’s all about creating buzz around your brand and directing traffic to your website.
Call us on 888.982.8269 or contact us to find out more about our social media plans. Let us show you what a digital marketing agency from Philly can do.
- April 19, 2017
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