eCommerce Trends Never End
Any eCommerce merchant knows that the nature of the business is constant evolution. Whatever tactics and strategies made sense for 2011 are completely null and void in 2018, and the same will be likely for 2025. One of the smartest business moves in the world of online marketing is tracking the trends that will shape the future. With that in mind, many businesses have recognized voice recognition and even virtual reality as being pivotal dynamics that will shape the way shoppers purchase their items.
Mobile marketing has already made a name for itself within eCommerce, and businesses that turn to it are far more likely to see success. Even the simple addition of a mobile site can improve sales and customer satisfaction, and the more merchants that tap into this potential, the more popular the trend becomes. Within the past five years, there has been a significant rise in the number of customers that shop on-the-go. If you don’t, at the very least, have a mobile version of your site, you’re missing out on all of these opportunities.
The Rise of Mobile Apps
Just the other day, I needed an oil change. When I got to my dealership, I was told that I’d get a $5 discount if I downloaded the app. I immediately thought, “Why would a dealership need an app? What could I possibly use that for?” It’s ironic that my mind brought me to these qualms, because I had actually taken time to search the number of my dealership on the internet browser on, you guessed it, my phone. I should’ve realized right then and there that an app would have cut out that entire process and enabled me to schedule an appointment without the extra steps. That right there is the true convenience that an app can provide on the customer’s end, and, having experienced it first hand, I have to admit that it is a significant improvement in the realm of customer service.
My own experience excluded, more and more people are finding the use of mobile apps to be an exciting and opportune method to purchase products. With brands like Wawa and McDonalds allowing customers to send in food orders that will be prepared by the time of their arrival, the appeal is quite clear. No matter what you’re selling, your customers will appreciate the ease and convenience of an app version. Anything that cuts out the middleman serves as a quicker route to your products, and this should be of the highest interest. Having a mobile site enables customers to access your store through their phone, but having an app allows them to access all of your products without even opening a web browser. The advantages are blatant and the payoff is clear. Easier access to products means more sales.
What Makes an App Effective?
The profits of a mobile app are clear, but what about the execution? There are a few simple tactics that should be utilized in order to maximize success, and we’d like to share some of them with you. The first is a no-brainer, but some don’t realize the absolute necessity. Speed is your number one priority. People will constantly check their phones throughout the day, but in short bursts; you really only have about a two minute window, tops, to catch their attention. What does this mean? It means you need to create a buying experience that panders to them quickly. Make it easy to sift through different products and categories with a few clicks and swipes. Pictures of products should be large, high quality, and attractive enough that a customer is immediately enticed.
Don’t be afraid to remind your customers of the deals that you’re currently highlighting. With push notifications, any potential sale becomes an actual sale. I myself have the Groupon app, and every now and then I’ll see a push notification that’s just calling my name. It’s convenient, it’s effective, and if you’re proud of your products and know that your customers love them, it’s the kind thing to do!
When speed is your number one goal, the checkout time is the most important factor. If your app successfully presents your products in a timely manner, the last step is to create the speediest checkout page possible. So many customers are willing to go through the process of purchase and then ditch on the last second due to a slightly longer checkout time. If you can reduce the time it takes to check out by turning the process into a click of a button, you’ll succeed in far more sales. Once someone’s information is typed in, allow them the option of making a purchase through a couple of clicks. You’ll be glad you did!
As technology improves, so does eCommerce. It’s important to never be stuck in the past and always keep your eyes on the future. Apps will become more and more integrated into customer’s daily lives, and with virtual reality and voice recognition in the near future, we’re likely to see some major advancements in app design. For more tips to stay ahead of the competition and build the eCommerce storefront of your dreams, keep up with 1Digital Agency! We can create the mobile store of your dreams, and keep you up to date on all of the latest eCommerce news!
- Dan Kogan
- March 23, 2018