Many Miami SEO agencies are getting caught off guard this year. The eCommerce revolution is changing the way people do business in South Florida and the city is quickly evolving into a fast-paced tech-driven metropolis.
Traditionally, not many people think of Magic City as a cutting-edge entrepreneurial hub. In fact, the area is mostly known for its low-wage hospitality jobs, its cultural diversity, and incredible vistas.
That does not mean there are no riches to be found in Miami. Right now, South Florida is America’s largest pocket of extreme wealth. The coast is peppered with $30-million mansions and luxury car dealerships. However, most of the state’s billionaires are seasonal residents who make money elsewhere.
But things are about to change. Fast.
Last December, Founders Fund Principal and tech entrepreneur Delian Asparouhov tweeted out: “ok guys hear me out, what if we move silicon valley to Miami?”. To which the Mayor of Miami replied: “How can I help?”.
How can I help? https://t.co/hIC1k8ka1i
— Mayor Francis Suarez (@FrancisSuarez) December 5, 2020
That exchange right there started a huge conversation among movers and shakers such as Peter Thiel, Elon Musk, and Dave Portnoy, to name a few, about the possibility of moving to greener fields.
Many of these needle-moving tech gurus are now in talks with Miami’s city officials trying to figure out how they can help it become a tech hub.
This alone shows how data-driven these people are. They counted the award-winning schools located in Florida, combined that with its world-class health care system, the number of billionaires from all over the country who have switched their driver’s licenses to display the name “Florida”, the business-friendly environment, and they crunched the numbers. It indeed looks like Miami is ready to take the innovation and entrepreneurship helm, and the people in power seem set to make it happen.
Entrepreneurs have also expressed that they feel more welcomed in Miami than in other parts of the country. The city never closed for business and its efforts to keep the wheels turning are now bearing fruit.
For a city used to boom and bust cycles due to its dependence on tourism and real estate, this presents a golden opportunity to bring real long-term economic growth, and it is starting to be recognized as a global financial epicenter and an irresistible place to do business.
There is huge potential for entrepreneurship and innovation in Miami, and it is mostly powered by talent that comes mainly from Latin American immigrants. For generations, they have thrived by participating in the hospitality industry. However, the combination of the recent high-tech push, and this hitherto untapped talent is about to ignite the next economic boom.
But what does that mean for local stores and their Miami SEO efforts?
- For years, the eCommerce industry in Miami had struggled to take off. However, that drastically changed in 2020, and demand for eCommerce lease space went literally off the charts. The problem in a city like Miami is that setting distribution points near the urban core is expensive, and the eCommerce race now is all about last-mile delivery. Last year, not many people would have complained if their package took a week to arrive. Now, you would be outraged if a store doesn’t offer same-day delivery. This has pushed retailers into a frenzy. They are literally turning every stone to find that last-mile distribution center that grants them the ability to reach their customers’ doors faster.
On the other hand, Miami SEO companies are leveraging every local SEO tool there is. They must make sure their clients are always on that local 3-pack when people search for products and related terms. Digital marketing agencies are fighting tooth and nail for prime search engine spots and they can only reach those by throwing everything but the kitchen sink into Miami local SEO campaigns.
Now the recent push to turn Miami into East Silicon Valley has put even more pressure on the market. We can see how warehousing space, formerly used to store supplies for cruise ships and other hospitality-centered businesses, is now being turned into highly automatized fulfillment centers.
Before the boom, industrial developers were hard-pressed to offer premium cheap office space. However, the prospects of having big tech companies and startups pouring into the city have led them to consider projects with a higher price tag. Even flea markets and golf courses are now being considered affordable potential locations for massive fulfillment centers. This will definitely be a game-changer for retailers set to win the last-mile race and the Miami SEO battle.
In short, bringing the most brilliant minds to South Florida will translate into higher profits since eCommerce automated locations create more jobs per square foot than any other regular commercial facility.
This will also expand the power and reach of already established platforms such as BigCommerce and Shopify. As more and more brick-and-mortar retailers jump onto the online bandwagon thanks to the help of Miami digital agencies, big bright street neon signs are being replaced with social media and Google ads. For example, audiences expect to find what they want with fewer clicks by using the “near me” suffix in searches, and 1DigitalⓇ Miami SEO agency is working day and night to position our customers at the top of local search results by capitalizing on this trend. We are preparing our partners for the next phase: Miami 2.0.
Is your business ready for the big shift?
If you are in need of a specialized SEO strategy that will help you compete at the local level, even in a competitive industry, get in touch with our team of digital marketing experts by calling 888-982-8269, and get a free eCommerce SEO audit from our Miami SEO experts!
- Marcel Casella
- June 16, 2021