Lead Generation SEO
WHY DO YOU NEED SEO FOR LEAD GENERATION?
Lead generation is one of the most important aspects of SEO. While that specific term may not be used often, one of the main things SEO is used for is to drive more traffic towards a website. If you’re unsure about moving forward with implementing SEO for lead generation, consider this: XINSURANCE, one of our lead generation SEO clients, sells all kinds of personal and commercial insurance coverages. Three months into their SEO campaign, 1Digital took XINSURANCE from not ranking in the top 20 for any keywords to ranking in the top 20 for the majority of the keywords in their campaign. Of those 20, 10 keywords ranked number 1 on page 1. When we compared organic traffic in month three to month one, we saw an 80% increase!
When it comes to eCommerce stores, for example, they want sales. But how do they get these sales? Anybody can post something for sale online, but if people aren’t seeing it, then nobody is going to buy it. While this same situation cannot be said for insurance companies or legal websites, for example, it is very similar. Instead of more sales, they want more leads. They want more traffic going to specific pages of their website where their services are offered to build more awareness and interest in the services they provide. So, how do you get this? With search engine optimization (SEO). SEO is the process of building awareness of a website by increasing their rankings in search engine results pages. At 1Digital, we have the skills and expertise you need to boost your rankings, driving more traffic to your website, and generate more leads.
OUR LEAD GENERATION SEO STRATEGY
Before we begin a campaign, we start by conducting a complete audit of your website. In this audit, we get a better understanding of the pages on your website that need optimized and which keywords your site is already ranking for, along with the keywords your competitors are ranking for.
After the audit, we then do research into which long-tail keywords your site has the potential to rank for. These keywords will help to start building the trust that is needed to rank higher on search engine result pages (SERPs) and drive more traffic to your site for lead generation.
After target keywords are finalized, our writers start to draft high-quality content specific to your business. The skilled writers at 1Digital will get to know the ins and outs of your website and write according to the tone and voice you want to communicate through your content. They’ll create personalized content that is informative yet engaging to keep your readers entertained and wanting more.
Link building and SEO go hand-in-hand. Without any backlinks pointing to your website, your SEO efforts are fruitless. Along with building content and optimizing the backend of your website, our team will create backlinks that tell search engines your website contains trusted and high-quality information on the services you provide.
SEO is a never ending game. It is always changing and transforming so it’s a good idea to always stay on top of your strategy. The 1Digital team knows this, which is why we get you everything you need at lightning speed. Whether it’s optimizing meta tags, creating content, or coming up with new ideas and solutions, we get you everything you need before you even think of it.
LEAD GENERATION EXPERIENCE
If you’re looking for a digital marketing SEO agency to help with lead generation, then you’ve come to the right place. 1Digital has the experience you need to get the results you want. Read our SEO case study with XINSURANCE to learn more about what we can do for you.
eCommerce SEO is a science that we specialize in at 1Digital as an agency. It’s a art form that takes on-page SEO and off-page SEO, combines it with elements from eCommerce to help online stores get found online for different categories and products.
Pay Per Click
While SEO takes some time to build traction and see real results, PPC gets you results faster. SEO is built organically. It is telling search engines that your website is trustworthy and provides value to people searching for the services you provide. If you’re interested in PPC to aid in your lead generation SEO, the team at 1Digital can help. With extensive knowledge and experience in providing clients with pay-per-click marketing, we can help you outbid your competitors and get you real results.