1DigitalⓇ is happy to announce that we have officially expanded the scope of our eCommerce SEO services to serve Canadian companies.
For Canadian merchants interested in expanding their organic presence online and potentially scaling their business, this represents an incredible opportunity.
Just how can your online store benefit from Canadian eCommerce SEO services? The following article will detail some of the key benefits of SEO and how our proven SEO techniques can not only help you to strengthen your foothold in Canada, but also expand into the US market as well.
How Does SEO Directly Benefit Canadian Businesses?
Whether you are running a small business that has only just started its eCommerce journey, or if you are a well-known Canadian business that has cornered the market in your area and are looking for more opportunities, quality eCommerce SEO services can make a big impact.
Search engine optimization is somewhat of an obscure concept for many business owners however. It’s easy to write it off as marketing voodoo if you aren’t acquainted with just how important it is to rank high in the search engine results pages for keywords related to your products.
Here are just a few of the reasons why an SEO campaign could have a positive impact on your business:
- More organic traffic, which means more eyes on your products and a more potential revenue
- Stronger brand presence. Frequent appearances on Google will help keep your company and products top-of-mind for your customers.
- Improved trust factor for your business. Ranking well in the SERPs is a powerful indicator that you are a legitimate business from the perspective of the average shopper.
- Reach your target audience, which is likely to result in a lower bounce rate and more conversions over time.
Investing in an eCommerce SEO campaign for your Canadian business could be the difference between outpacing your competitors and ending up stagnant. One reason for this is because Google values fresh content as well as relevant content.
If you aren’t constantly optimizing your online store, there is a high likelihood that the competition will outpace you sooner or later. In competitive industries or smaller markets, this effect is often magnified.
In cities like Montreal and Toronto, competition is fierce. SEO is one of the best ways to distinguish yourself from the competition and capture more traffic and sales online. If you lack a brick and mortar presence, this is one of your only avenues for scaling, outside of pay-per-click advertising and social media marketing, which can be erratic at times. You can think of SEO as the foundation of your marketing strategy – if you start with a solid foundation you won’t have to worry as much about what’s built on top.
If you are trying to really scale your business online, however, the natural course of action is to make headway into the US market. This can be done strategically and effectively with the help of an SEO agency that is equipped to handle international SEO campaigns.
The Power of eCommerce: Driving Traffic and Sales From Across North America
While there is a certain charm to the classic brick and mortar retail store, eCommerce has exploded in popularity for a reason. The convenience factor for consumers, coupled with the global nature of online commerce, has made the eCommerce world extremely lucrative.
Have you considered expanding your reach into the United States? What’s so powerful about eCommerce is that it transcends traditional borders and the old limitations of brick and mortar stores. You don’t have to remain locked to your city or even your province. With a properly structured international SEO campaign executed by seasoned SEO experts, you will be able to bring in traffic from across North America as well.
Shipping costs aside, this can be a powerful way to scale your Canadian business. If it makes sense for you in terms of logistics, why not expand your customer base by optimizing your website for a US audience?
With tens of millions more customers, you are potentially opening your business up to a far larger audience than you ever could have captured by targeting the Canadian market alone.
How does it work?
SEO services for Canadian companies can be structured in such a way that will get your website ranking for important search terms no matter where the user is located within North America. So long as the page or product is relevant to their query and if the content is optimized properly, this is possible.
How does Google determine whether or not a page is worth ranking outside of Canada?
There are a variety of factors that go into whether or not a page has rank potential on an international scale. One approach is to target a specific market outside of Canada, for instance the New England region of the United States, by including specific keywords and related key phrases relevant to this area under the content strategy.
Another way of doing this is to simply create country-agnostic content that is better than everything else in the page one search results. This can be done by first optimizing the content on your target pages and then by creating high-quality backlinks for this content, granted that you have selected the right keywords to begin with.
As a merchant, trying to get a handle on eCommerce SEO by yourself and then actually implementing a sound strategy without the help and direction of SEO pros can be somewhat daunting. This is why we recommend partnering with an SEO agency that serves both Canada and the US.
1DigitalⓇ Can Help You Scale by Targeting Users Outside of Canada
For Canadian eCommerce merchants that are wondering how to overcome stagnant growth patterns or for businesses that simply want to scale efficiently and reach a broader market, there’s a powerful solution.
Here at 1DigitalⓇ, we provide bespoke SEO solutions for Canadian businesses to help them expand into the US. Our search engine optimization specialists know just how to select the perfect keywords and optimize your pages so that you can rank on both a national and international scale.
Not sure of the best approach for you? Let us guide you toward the best solution by starting with a comprehensive eCommerce SEO audit. Once we have a better understanding of your business goals and where you currently fall in the organic landscape, we will be able to put together a custom SEO strategy that fits your needs, and your budget.
If you have been searching for a trusted Canada SEO agency or have questions about our process and how to get started, feel free to give us a call at 1-888-982-8269.
- Matt Lovett
- September 16, 2022