Online Strategies For The Candy Industry
In the past fifteen years, the markets of every industry have drastically changed with the ever-changing face of the internet. Trends have come and gone, but some are here to stay, and the advertising online is absolutely imperative to any business’s survival. With this fact in mind, it’s important to realize that the different tactics used for online advertisement and promotion have changed and morphed throughout the creation of the internet. The fact of the matter is that, if you want to stay ahead in any industry, you need to follow these trends. That is no different for the Candy Industry.
When you think about the typical business challenges of the candy industry, you may not immediately think of online marketing. With nutritionists pointing towards dark chocolate as a healthy alternative, candy companies have had to work with this new trend. Dark chocolate products have done better in the past five years due to this trend. Some candy companies have tried custom candy wrappers which allow their customers to truly bring out the creativity that can be fun to mesh with products. These are the kind of challenges that one thinks of when they think of business and candy, but online marketing?
The truth is, online marketing actually reaches a far wider audience than television. Internet and computer use, in general, is booming compared to what it used to be, and people find most of the products that they want to purchase through online shopping or research. That means that candy is going to reach a much larger audience through an internet ad than any other platform. The only problem is how to get people to see the ad. If you spend time on your online presence, you’ll realize that SEO is one of the strongest possible ways to expand your visibility and your customer base.
What is SEO?
SEO, or Search Engine Optimization, is the process of building up your relevance on a search engine so that you can climb the ranks of organic search results. Think about it, when someone today wants to figure out what kind of product they should buy, where do they find it? They search for it. The most important thing you can do for your business is to be on that first page of results that your customers land on. The fact of the matter is, the first page is going to contain the links that they will click; it’s unlikely that they’ll take the time to travel to the next page. That’s why a strong SEO campaign is so important to any industry, including the Candy Industry.
So, you’re probably wondering how a campaign works. Well, after strategizing which keywords or phrases are most relevant to the search results, extra content is built for your site. But what kind of extra content? Well, both onsite and offsite blog content is created, onsite for your consumers to actually read and off-site to work with the search engine’s algorithms. Both kinds of blog content contain the keyphrases that are determined to work towards your advantage, and both kinds are to be written with professionalism. This extra content will work with less popular key phrases in order to build a foundation, and on top of this foundation, popular key phrases will be used in order to finish the job. The end result is a higher ranking in organic search results.
You’re probably wondering, “Why not just pay for my search results?” Well PPC, or Pay Per Click advertising is certainly effective, without a doubt. However, the moment you cease payment, you are no longer producing an artificial search result that your consumers can see. When you work with an SEO campaign, you produce organic search results. These are the results that are located below the PPC results. What’s so special about these results? You have to work hard to put them in place, and once they’re in place, they take a long time to change. An SEO campaign is important because it brings about long lasting results.
How 1Digital Agency Can Help
Luckily for you, 1Digital takes pride in our ability to navigate the issues of every industry. Since our inception in 2012, we’ve taken on a wide variety of projects, and our team is well versed in a plethora of industries. When we craft an SEO campaign, we craft a personalized campaign that caters to the changes that you’d like to see for your business. All of our content writers are professional and produce fantastic content that will both engage and enthuse your customers. If you want to create a campaign that will boost your organic search result rankings and leave you with a better customer base, then you need to contact us today, and we’ll get started on a campaign that is right for you!
- Dan Kogan
- August 31, 2017