How to Stand Out on TikTok This Year

Knowing how to stand out on TikTok is crucial for eCommerce businesses aiming to expand their digital footprint. Here at 1Digital® Agency, we specialize in navigating this dynamic platform, helping eCommerce businesses like yours stand out. So, grab a coffee, and let’s get into some cool tips and tricks to ace TikTok this year!

1. Getting the Lay of the Land

First things first, let’s talk about checking out the competition on TikTok. See what they’re doing, learn from their hits and misses, and figure out how to make your brand really resonate with people. Here’s how you can really understand the competition and find your unique edge on TikTok:

• Follow and Analyze Top Competitors: Start by identifying and following your main competitors on TikTok.Pay close attention to what they’re posting. Are they using humor or emotional appeal? What’s their storytelling style? This observation will give you a clear picture of what’s appealing to your shared audience.
• Learn from Their Mistakes: It’s not just about the wins. See what’s not working for them – videos with low engagement or negative comments. This can steer you away from potential pitfalls.
• Incorporate Your Brand’s Unique Voice: Now, with all this insight, it’s time to brainstorm how your brand can stand out. Maybe your competitors are all about high-energy content, and you find a niche in more informative, calm videos. It’s about finding that gap and filling it with your brand’s unique personality.

2. Grabbing Attention in Seconds

Now, let’s talk about making an entrance. On TikTok, you’ve got like, three seconds to make someone go “Wow!”

So, start your videos with something that makes people’s ears perk up. It could be a quirky fact, a fun question, or just something really eye-catching.

You want to make them stop scrolling and watch your video. It’s all about making that first impression count in a world where attention is super short!

3. Trending Audio: Your Secret Weapon

Using trending audio is also one of the best ways how to stand out on TikTok. Find a tune that fits your brand’s vibe and use it in a fun, creative way.

It’s not just about picking any popular song, but the right one that echoes your brand’s personality. The perfect audio can turn your content into something unforgettable and super shareable.

4. How To Stand Out on TikTok Using Captions

Captions on TikTok aren’t just subtitles; they’re your secret weapon to connect and engage with your audience. But how exactly do you craft captions that capture attention and complement your content? Here’s your go-to guide:

• Start with a Bang: Your first few words in the caption are crucial. They appear right next to your video thumbnail, so make them catchy. Ask a provocative question, drop a surprising fact, or start a joke – something that makes viewers click to see more.
• Context is Key: Use captions to add context to your video. If you’re doing a dance challenge, mention why you chose it or how you felt doing it. This helps viewers feel more connected to your content.
• Embrace Brevity and Wit: TikTok is all about quick consumption. Keep your captions concise but impactful. A short, witty phrase often works better than a long explanation.

5. Keeping It Short and Sweet

Mastering the art of brevity is key when marketing your brand on social media, especially on a platform like TikTok. Here’s how you can create content that’s not just short and sweet, but also packs a punch into your TikTok marketing strategy:

• Focus on One Key Message: Each video should convey one clear, concise message. Avoid trying to pack too much information into a short clip. Decide on the one thing you want your audience to remember and build your video around it.
• Test and Learn: Experiment with different lengths and styles to see what works best for your brand.TikTok’s analytics can provide insights into what your audience prefers, helping you refine your approach.
  

6. How to Stand Out on TikTok with Collaborations

When it comes to figuring out how to stand out on TikTok, partnering with the right influencers is like striking gold. But it’s not just about teaming up with someone famous; it’s about finding that perfect match who genuinely vibes with your brand. Here’s how to nail authentic collaborations:

• Identify Influencers Aligned With Your Brand: Start by scouting influencers who already embody the spirit of your brand. Their content, audience, and values should align with yours. This synergy is key to the importance of authenticity on TikTok.
• Engage in Genuine Outreach: Once you’ve identified potential influencers, reach out with a personal touch. Explain why you think they’d be a great fit for your brand. Authenticity starts with real, human connections, not just transactional emails.

7. Being Real and Regular

To truly stand out on TikTok and even help get your blogs to rank, it’s all about showing the authentic and everyday side of your brand. Here’s how you can do it:

• Create a Content Calendar: Consistency is king. Develop a content calendar that outlines what and when you’re going to post. This keeps your posting regular and takes the guesswork out of what’s coming next.
• Behind-the-Scenes Content: Share the making of your products or a day in the life at your office. This kind of content humanizes your brand and gives your audience a peek into your world. It’s relatable and often more engaging than polished ads.
• Educational Content: Share tips, how-tos, or fun facts related to your industry. This type of content positions you as an expert in your field and adds value to your audience’s TikTok experience.​​

8. Mastering Timely TikTok Content

When it comes to TikTok, tapping into the spirit of holidays and special events is a fantastic way to connect with your audience. Here’s how you can do it effectively:

• Plan Ahead for Seasonal Trends: Start by marking your calendar with upcoming holidays and events, both globally recognized and those specific to your audience. This planning ensures you don’t miss out on key dates.
• Create Themed Content: Develop content that aligns with the holiday or event. For example, for Valentine’s Day, create a TikTok showcasing your products as ideal gifts, or share love-themed tips related to your niche. Be creative and ensure your content directly relates to the theme.

Your journey to rocking TikTok is just starting, and we at 1Digital® Agency are excited to help you every step of the way. From TikTok advertising services to making your content stand out, we’re here for you. Drop us a line for a free chat, and let’s make your brand the next big thing on TikTok!