How to Create an eCommerce Site in Wix: the Basics - 1Digital® Agency
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How to Create an eCommerce Site in Wix

The world of eCommerce is booming! More and more people are turning to online stores to find everything from everyday essentials to unique handcrafted goods. If you’ve ever dreamed of launching your own online business, now is a fantastic time to make it happen.

The good news is, you don’t need to be a tech whiz to create an eCommerce site in Wix or other eCommerce platforms. Several user-friendly eCommerce platforms cater to entrepreneurs of all experience levels.

Wix, for one, stands out as a great option for beginners. But what about other popular choices like Shopify, Squarespace, and even WordPress with WooCommerce plugin? Each platform offers its own set of features and benefits, so understanding your needs and comfort level is key.

However, if you’re drawn to a user-friendly interface with drag-and-drop editing and a wide variety of beautiful templates, then Wix might be the perfect fit for you.

This step-by-step guide will walk you through the essential steps of creating your dream eCommerce site with Wix, empowering you to turn your business vision into a thriving online reality.


How to Create an eCommerce Site in Wix: Step By Step

1. Signing Up and Choosing Your Plan

Creating your Wix store is a breeze! Simply head over to the Wix website and sign up for a free account. Wix offers a freemium model, allowing you to experiment with the platform and build your store before committing to a paid plan.

However, the free plan has limitations on storage space, bandwidth, and customization options.

Wix offers several paid plans specifically designed for eCommerce businesses. These plans provide you with your own custom domain name, remove Wix ads from your store, and unlock features like abandoned cart recovery and sales tax automation.

Consider the size and complexity of your store, along with the features you need, when selecting the right paid plan for your business.


2. Selecting a Template

Your store’s template sets the tone for your brand and influences the customer experience. Wix boasts a vast collection of beautiful and responsive templates designed specifically for eCommerce businesses.

Take some time to browse through the various categories, such as fashion, electronics, or art, to find a template that complements your products and brand identity.

Don’t worry, you can always either customize the chosen template to truly make it your own, or hire professional web designers and experts to build the website for you.

Ecommerce web page concept illustration

3. Adding Your Products

This is where the magic happens! Adding your products to your Wix store is a straightforward process. Wix allows you to easily add product descriptions, including details like size, color, and material.

You can upload high-quality product images to showcase your offerings in their best light. Setting clear and competitive prices is crucial, and Wix allows you to set different variations for products that come in different sizes or colors.

Wix also offers features for managing your inventory, ensuring you have enough stock to meet customer demand. You can even configure shipping details directly within your product settings.

Choosing the Right Products

  • Do Some Market Research: Before diving in, conduct thorough market research to identify a gap in the market or a growing trend. Researching competitor offerings and customer reviews can provide valuable insights.
  • Find Your Niche: Don’t try to be everything to everyone. Focus on a specific niche or product category where you can establish yourself as an expert.
  • Profitability Matters: Consider the cost of acquiring products, competition, and potential profit margins when selecting products to sell.


4. Designing Your Store

Wix’s drag-and-drop editing tools empower you to personalize your store without any coding knowledge.  Change the layout, adjust the colors, and upload your logo to create a visually appealing and cohesive brand experience. Wix offers a variety of fonts and design elements to help you craft a unique online space.

More than just haphazardly designing your store, however, make sure to tackle these essential tips:

  • Use High-Quality Images: Invest in professional product photography or take your own high-resolution images with a good lighting setup.
  • Compelling Descriptions Sell: Craft clear, concise, and engaging product descriptions that highlight features, benefits, and how your product solves customer problems.
  • Optimize Your Product Pages: Use relevant keywords throughout your product descriptions and titles to improve search engine ranking (SEO) and make it easier for customers to find your store.

Don’t forget about essential pages beyond your product listings!

  • Create an “About Us” page to tell your brand story and connect with your customers.
  • A clear “Contact Us” page allows customers to reach you with questions or concerns.
  • An informative “Return Policy” page builds trust and transparency with your audience.


5. Setting Up Payment and Shipping

Wix integrates seamlessly with popular payment gateways like PayPal and Stripe, allowing your customers to make secure online purchases. Setting up your chosen payment gateway is a quick process within the Wix platform.

Next, configure your shipping options. Wix allows you to offer flat-rate shipping, weight-based shipping, or even free shipping promotions. Clearly define your shipping rates and estimated delivery times to set customer expectations.

Young manager girl changing a sign from closed to open sign on door cafe looking outside waiting for clients after lockdown.

6. Launching Your Store and Going Live

Once you’re happy with the design, products, and functionality of your store, it’s time to launch! Wix offers the option to connect your own custom domain name for a more professional touch (although a Wix subdomain is available with the free plan).

Finally, hit the publish button and your online store is officially live!

Congratulations! You’ve taken a significant step towards your eCommerce dream. Wix provides ongoing support and resources to help you manage your store, analyze sales data, and grow your online business.


Marketing Your Wix Store: A Multi-Channel Approach to Success

Building a beautiful online store with Wix is just the first step. To attract customers and turn them into loyal fans, you need a well-rounded marketing strategy. Here’s a breakdown of three powerful channels you can leverage to promote your Wix store and skyrocket your sales:

1. Embrace the Power of Social Media

Social media platforms are a fantastic way to showcase your products, connect with potential customers, and build a vibrant online community. Here are some specific examples to get you started:

  • Instagram: This highly visual platform is perfect for showcasing your products in a creative and engaging way. Take high-quality photos and videos that highlight your products in action. Run targeted Instagram ad campaigns to reach potential customers based on demographics and interests.For example, if you sell handmade jewelry, use captivating photos of models wearing your pieces and target your ads towards users interested in fashion and accessories.
  • Facebook: Create a Facebook page for your store and share engaging content like product announcements, special offers, and behind-the-scenes glimpses into your business. Run Facebook ad campaigns to promote new product launches or limited-time discounts. Join relevant Facebook groups related to your niche and participate in conversations to build brand awareness.For example, if you sell organic skincare products, create a Facebook page with informative content about natural ingredients and healthy skin practices. Join Facebook groups dedicated to “green beauty” and offer valuable advice while subtly promoting your products.
  • Pinterest: If your products are visually appealing, Pinterest can be a game-changer. Create eye-catching pins showcasing your products and link them directly to your Wix store. Join relevant Pinterest boards and collaborate with other businesses in your niche.For example, if you sell handcrafted furniture, create Pinterest boards featuring your products in stylish home decor settings. Pin images from other furniture makers and interior design blogs to establish yourself as a thought leader in your niche.

Marketing plan achievement strategy

2. Email Marketing: Building Relationships and Boosting Sales

Building an email list is an invaluable asset for any eCommerce business. Here’s how to leverage email marketing effectively:

  • Offer Incentives: Encourage visitors to subscribe to your email list by offering exclusive discounts or early access to new products.
  • Segment Your Audience: Don’t send generic emails to everyone. Segment your email list based on customer preferences and purchase history. This allows you to send targeted emails with more relevant content and offers. For example, you could segment your list by customer interest in specific product categories and send targeted emails promoting new arrivals in those categories.
  • Create Engaging Content: Don’t just bombard your subscribers with sales pitches. Send informative and engaging newsletters with valuable content related to your products or niche. This could include blog posts, DIY tutorials, or industry trends. For example, if you sell sporting equipment, send an email newsletter with tips on how to choose the right running shoes or training routines for beginners.


3. SEO: The Art of Getting Found Online

Search Engine Optimization (SEO) helps your Wix store rank higher in search engine results, making it easier for potential customers to find you. Here’s how to get started:

  • Keyword Research: Identify relevant keywords that people might use to search for products like yours. There are many free and paid keyword research tools available online.
  • Optimize Your Content: Incorporate your target keywords throughout your product descriptions, page titles, and website content. However, ensure the content reads naturally and avoids keyword stuffing.
  • Build Backlinks: Backlinks are links from other websites to your store. The more high-quality backlinks you have, the higher your website will rank in search engine results. Guest blogging on relevant websites or participating in online forums can help you build backlinks. For example, if you sell eco-friendly cleaning products, reach out to bloggers who write about sustainable living and offer to write a guest post about the benefits of using natural cleaning solutions.

By implementing these multi-channel marketing strategies, you can effectively reach a wider audience, build brand awareness, and drive sales for your Wix store. Remember, consistency is key. The more consistently you engage with your audience across social media, email, and SEO efforts, the faster you’ll see results and watch your online business flourish.

Remember, building a successful eCommerce store takes time and effort. Wix provides a user-friendly platform and a wealth of resources to empower you on your journey. So, embrace the process, keep learning, and get ready to turn your dream store into a reality!


Francis Concepcion

Francis Concepcion is an SEO Content Producer at 1Digital Agency and enjoys writing content for businesses that are part of the arts, graphic design, interior design, retail and fashion industries. When he's not working, he's either voraciously consuming all sorts of literature, film, video games and animation, or he's deconstructing their various plots and storytelling techniques in order to improve his craft and further weave and develop his own fictions.

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