Getting Your New Website Noticed

The world of eCommerce has revolutionized the way people shop and do business. With the rise of technology and the internet, it has become easier than ever for entrepreneurs to set up shop and start selling products online.

However, with the ease of entry comes a number of challenges that new businesses face in the eCommerce marketplace. While it can seem difficult to get a foothold in such a competitive market, keeping a few things in mind can seriously help your business.

Like in any marketplace, visibility is key to the success of any eCommerce business. With the increasing number of online stores, it is becoming more and more difficult for new businesses to stand out and attract customers. 

One of the biggest challenges facing new eCommerce businesses is competition. With so many online stores out there, it can be difficult to stand out from the crowd and attract customers. This is especially true if you’re selling a common product or competing with established businesses that have already built a loyal customer base.

To overcome this challenge, it’s important to focus on what makes your business unique.

This could be your products, your branding, your customer service, or your marketing strategy. By identifying your unique selling proposition and highlighting it in your marketing efforts, you can differentiate yourself from your competitors and attract customers who are looking for what you have to offer.

Increasing Visibility

Getting your website in front of potential customers should be your number one priority. There are lots of different ways to market an eCommerce website, and each has its own pros and cons. 

Increase online presence

One of the most important ways to increase visibility is to increase your online presence. This includes optimizing your website for search engines, creating profiles on social media platforms, and listing your business on online directories.

Optimizing your website for search engines involves identifying the right keywords and phrases to use in your content, as well as optimizing your website’s structure and design to improve its search engine rankings. Creating profiles on social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and engage with customers directly. Listing your business on online directories like Yelp and Google My Business can also help you attract more local customers.

Invest in paid advertising

Another way to increase visibility is to invest in paid advertising. This can include pay-per-click (PPC) advertising on search engines and social media platforms, as well as display advertising on other websites.

PPC advertising allows you to target specific keywords and phrases that your potential customers are searching for, and only pay for clicks on your ads. Display advertising can help you reach a wider audience and increase brand awareness by displaying your ads on other websites.

Offer promotions and discounts

Offering promotions and discounts is another effective way to increase visibility and attract new customers. Promotions like free shipping, discounts on first-time purchases, and buy-one-get-one-free offers can entice customers to try your products and increase their likelihood of returning in the future.

Utilize influencer marketing

Influencer marketing involves partnering with social media influencers or bloggers to promote your products to their followers. This can be an effective way to reach a wider audience and build trust with potential customers.

When choosing influencers to partner with, it’s important to select those who have a strong following in your target market and whose values align with your brand.

Create valuable content

Creating valuable content is another way to increase visibility and attract customers. This can include blog posts, videos, and social media posts that provide helpful information or insights related to your products or industry. Creating quality content can also help to increase your website’s SEO value, which will provide serious long term benefits for your business.

SEO

Search engine optimization (SEO) is the process of optimizing your website and content to improve its visibility and ranking in search engine results pages (SERPs). For new businesses, SEO is especially important because it can help them attract more customers and compete with established brands. 

• Increased visibility: The primary reason why SEO is important for new businesses is increased visibility. When people search for keywords related to your business on search engines like Google, you want your website to appear as high as possible in the search results. The higher your website appears in the search results, the more likely it is that people will click through to your website and become customers.
• Improved credibility: A huge benefit of SEO for new businesses is improved credibility. When your website appears high in the search results, it gives the impression that your business is trustworthy and authoritative. This can help build trust with potential customers and make them more likely to do business with you.
• Cost-effective marketing: Compared to other forms of marketing, SEO can be a cost-effective way to attract new customers. While it does require an initial investment of time and resources to optimize your website and create content, once your website begins to rank well in the search results, you can attract traffic to your website without having to spend money on advertising.
• Long-term results: One of the best things about SEO is that it can provide long-term results. While other forms of marketing, such as paid advertising, can provide short-term boosts in traffic and sales, SEO can continue to attract organic traffic to your website for months or even years after you’ve optimized your website and created content.

Tips for improving your website’s SEO

SEO has a lot of moving parts, as it involves improving your website from every angle that search engines use to determine domain authority. If you want to start the process of building your site’s SEO, here are a few ways to start the process.

Conduct keyword research

Keyword research is the process of identifying the keywords and phrases that your potential customers are searching for on search engines. By identifying these keywords, you can optimize your website and content to target these keywords and increase your visibility in the search results.

Optimize your website structure and content

Optimizing your website structure and content involves ensuring that your website is easy to navigate and that your content is high-quality and relevant to your target audience. This includes optimizing your website’s URL structure, meta descriptions, and headers, as well as creating content that is informative, engaging, and optimized for your target keywords.

Build high-quality backlinks

Backlinks are links from other websites to your website. Building high-quality backlinks from authoritative websites can help improve your website’s credibility and increase its visibility in the search results. You can build backlinks by creating high-quality content that other websites will want to link to, as well as by reaching out to other websites in your industry and asking them to link to your website.

SEO is essential for new businesses that want to attract more customers and compete with established brands. By improving your website’s visibility and credibility, as well as creating high-quality content and building high-quality backlinks, you can improve your website’s SEO and attract more organic traffic to your website.