As a premier eCommerce SEO expert, we know a thing or two about how SEO works, including best practices and what search engines are looking for when they crawl your website. Pay attention to some of these features when you are building your website. They may not seem important, but they can have quite an impact on your search engine optimization.
H1, or header 1 tags, are one of 6 different HTML tags that mark text as a header on a web page. H1 tags are more important than others because they are one of the first things a search engine will evaluate when crawling a page.
If you have already developed a keyword strategy but fail to include targeted keywords in the H1 tags on your web pages, you are leaving a lot on the table.
First, of course, you need to do keyword research and develop subsequent keyword and marketing strategies, but with that information, you can create perfectly optimized H1 tags for every page on your website. For example, the H1 tag for our client’s blog post, pictured below, can be seen with the tag highlighted in green with the text of the title following:
One thing to note is that the other header tags are important, too, just not as important as your H1 tags. If you can only devote so much time to optimization, make sure you update your H1 tags first.
A meta title is similar to an H1 but not the same; H1 tags are written in HTML as via the tag in the image above whereas the meta title is coded via a separate tag. These tags sometimes match, but not always – though they do always impact your SEO.
You should infuse your meta titles with relevant keywords and ensure that none of them are duplicates. The title tag should not be too long, as Google only allows a little bit of space to the meta title display, about 70 characters. If you type “eCommerce SEO agency” into Google, the SERP page will show you the following among the rankings:
The arrow indicates the meta title, and if you click on the link and look at the tab at the top of your page, you will see the following, which also shows you how the meta title appears.
When optimizing your meta titles, use relevant, targeted keywords, create unique titles for every page, and keep the length beneath the character limit.
A meta description is a brief summary of what a given page contains, as evidenced by the portion within the red box of the image below.
The meta description provides insight into what the page is about. It is short, concise, and includes your target keyword. It also gives potential readers some insight into what we offer – namely, services for data migrations to platforms like BigCommerce, Shopify, and Magento.
Meta descriptions, like meta titles, can only be so long. In 2020, the best length for a meta description should be somewhere around 150 words and should do two things. On one hand, it should contain genuine, relevant information to help viewers make an informed decision about whether to click a link or not and, on the other, it should contain keywords that you want to target.
Besides these little features that can impact the SEO value of your online store, the content you feature on your eCommerce website will impact your SEO as well. As Google crawls your website, it isn’t only looking at the code. It’s also scanning the content.
This content includes everything from product page descriptions to category page content to blog posts and everything in between – including the alt text for the images you include on your website.
Your content should do two things – it should provide valuable, original information to visitors, and it should contain a good mix of target keywords to attract the attention of search engines.
Everything we mentioned up to this point concerned onsite optimization, and all of these points represent an opportunity to increase the SEO value of your website. However, there is one huge impactor of SEO that occurs off your website – backlinks.
The value of backlinks to SEO is central. High-quality backlinks are one of the main ways Google ascribes authority to your website, and an assortment of backlinks can greatly improve your rankings.
The question is, how do you get backlinks? Some businesses trade for them and others generate them slowly over time as visitors and customers link to their site for the value of the information the website provides.
However, waiting for these organic results can take a long time. As a part of our SEO process, we develop backlinks for businesses to increase site authority and push more organic traffic to your website.
Keep all of this in mind as you are updating your website, but don’t be afraid to ask for help. Just knowing what keywords to target and how and where to use them is a full-time job. You also have to be wary of keyword stuffing, where to place content and how to disavow toxic links while at the same time generating new ones.
That’s why proven SEO campaigns like those entailed by our eCommerce SEO services have generated such great, long-term results for eCommerce businesses in so many industries. If you’re interested in generating higher traffic, sales, revenue and conversion rates for your eCommerce site, get in touch with a rep from our eCommerce SEO agency today at firstname.lastname@example.org or by calling 866-462-3588.
- Michael Esposito
- August 20, 2020