7 Tips for A Victorious Email Marketing Campaign
It isn’t easy to connect with your audience; it’s a hefty feat that demands serious talent and experience. A frustrating aspect of running any business is that, even if you have impeccable products and service, you won’t get anywhere if customers don’t know who you are. While an SEO campaign and PPC can put you on the map, reeling in returning customers is another battle. Once someone makes a purchase, you should have a system set up that convinces them to move on to your other products and services.
An email campaign serves as an educational reminder to your customers and potential customers that your company is the best at what you do. You want your customers to feel that your products are an absolute necessity, and a friendly reminder is the best way to do so. However, without the correct methods, you could end up doing more harm than good. The last thing you want is to badger your customers and have them unsubscribe. That’s where 1Digital comes in! Below are seven different tactics to running a tried and true email campaign:
Graphic designers are employed for a reason. Your design needs to cater to the reader; point them towards the important sections and make sure that your email is visually pleasing. Emails that are muddled by busy information are likely to be ignored, so you want your email sleek and simplistic. Think of how you’ve branded your own business and website: that’s exactly the flow that you want to keep for your emails. After all, they represent the voice of your company!
Set the Stage
Wildly sprinting into your campaign with no concept in mind is a huge mistake. Many obsess over the subject line, but what’s the point of a stylish subject line if it doesn’t match the content inside? What you want is a uniform thought distributed evenly throughout your email. If you plan on offering a promotion, make that apparent from the start and to the finish. Be honest, be concise, and have a real objective in mind. Don’t ever mislead your customers; they will unsubscribe.
A critical mistake that many businesses fall into is underestimating the importance of a copywriter. There is virtually no purpose to an email campaign if the content is written poorly; you might as well just slam your head on the keyboard and click “send.” Consumers are plagued by marketing emails day in and day out. If you want to grab their attention, your emails need to be authentic and well written. Convey your message with clever language that’s fun to read but remains relevant to your email’s purpose. Don’t know how? Hire a copywriter!
Applicable Subject Line
Don’t lie. Period. We cannot stress this enough; a subject line that does not express what is inside the actual email is an absolute deterrent. Nobody wants to feel duped, and you certainly don’t want to give your customers the impression that your business is insincere. Aside from honesty, you want to invoke curiosity from your readers. Create an enticing headline that truthfully displays what’s inside your email and match that headline with a seductive call-to-action within your content.
Responsive is Imperative
How many people do you know that check their email on their phone? Everyone? Exactly. Mobile is no longer a new phenomenon, it’s a marketing necessity. You cannot tap into your campaigns fullest potential if you don’t create responsive design for your emails. This isn’t a suggestion; this is a must.
Technology is a beautiful thing, and you’d be foolish to ignore the technological prowess that surrounds today’s emails. With automated responses, you can be sure that your customers are taken care of 100% of the time, every time. Not at your computer? Well, how about a response that explains to a particular customer that you’ve received their email and plan on responding within the next 24 hours? It’s the little things that keep people interested, and this is just as much a customer service tactic as it is an email campaign tactic.
Having trouble deciding between two concepts? Well, we applaud you for conceiving two stellar ideas, and we have a solution. Send out your two favorite concepts to smaller email groups, and test how each one does. When you see the results, go with the higher performing email. This can save you
Bonus Tip: Hire 1Digital Agency to Run Your Email Campaign
1Digital Agency has the privilege of working with the best designers, developers, and copywriters around, and our team has brought huge success to a plethora of businesses. Our email campaigns are run through the finest programs, like Klaviyo and MailChimp, and we’ll take the time to customize your campaign to fit your needs. If you think that your business and sales could benefit from a dialogue with your customers, then contact 1Digital today.
- Natalie Nako
- May 24, 2018