Expert eCommerce SEO Services by 1Digital^®

During this phase of research, our project managers and technical team familiarize themselves with industry trends, consumer behavior and preferences, and any other details specific to that niche of the industry. We want to know what makes your business, as well as the competition in your sphere, successful.

Our goal is to develop a thorough understanding of and familiarity with your target market, so we can identify what does and does not appeal to them. By analyzing the preferences of your target market as well as the strengths of your competitors, we can pursue better opportunities and proceed more effectively.

After analyzing the fine details of the conditions surrounding your industry, our SEO experts begin an intense period of keyword research.

This process is resource intensive and utilizes multiple tools with the intent of developing a keyword strategy that will generate the biggest success over time, given a client’s unique standing in their industry.

While searching, for the ideal balance of keywords, our project managers consider search volume and the level of competition associated with each keyword or search term with the aim of determining which words or phrases will be most lucrative to target pursuant to the client’s strategy.

They also analyze search intent in order to weed out which search terms clients are actually looking for – and why they are looking for them.

The result of this keyword research and analysis invariably yields a mixture of keywords, both long and short tail, ranging from highly competitive to less competitive keywords that are intended to produce the quickest gains in organic rankings due to their opportunistic nature.

This list of lucrative keywords is the foundation for the success of our SEO process. Once our project managers and clients agree on a compilation of strategic target keywords, our technical experts work very closely with them to begin onsite optimization of our client’s websites.

Our technical team will comb your eCommerce website to systematically analyze your URL structure to ensure that it is optimized, and if not, we will make the requisite changes. Our team restructures URLs to optimize them, enabling Google to crawl and make sense of them before indexing your pages. Our professional eCommerce SEO team will optimize and infuse them with the keywords for which you want that target page to rank.

Both of these features of metadata can be optimized, and there is an optimal length and keyword density for both. Our technical team will meticulously comb your website, optimizing your metadata for length, keyword density and relevance to the target page, and even user experience.

Duplicate content can result in a penalty from Google in a worst-case scenario. Even if it doesn’t, Google will pick up on it and assign more authority to the original source, robbing your website of potential. If our experts find duplicate content, we’ll advise that it be removed and replaced with fresh, original, keyword optimized content that is unique to your website.