A brilliantly designed website can be inadequate if it’s not reaching the right audience. We have the industry’s best professionals building out your brand’s voice for SEO, PPC, social media, and email marketing campaigns. We know your site inside and out, and we can get you in front of the right customer faster than anybody else.
What is eCommerce Digital Marketing?
eCommerce digital marketing is a set of practices in which your business can invest or engage in to strengthen your brand, build awareness of your business, communicate with your customers, and drive traffic to your online store. The more targeted and more effective your marketing initiatives are, the better the effect will be on your conversion rate.
eCommerce digital marketing entails practices related to SEO, PPC, email and social media marketing, and more. It involves technical SEO like fine-tuning your site architecture, or structure, to make it more friendly to search engines, fixing broken links, and disavowing toxic links. It involves keyword research so that you can create content that will not only attract your customers but will also appeal to search engines to increase your keyword rankings and industry authority. Keyword research also makes an effective keyword strategy a possibility, from which you can build a powerful and effective pay-per-click campaign.
A successful set of eCommerce digital marketing initiatives will account for the climate of the industry, the strengths, and goals of the business, as well as the inclinations and perceptions of the target market. It is often not only eCommerce SEO, or PPC, or social media marketing but a finely crafted mix of these elements that comes together to deliver powerful results.
How can eCommerce digital marketing help you?
Depending on the unique mix of eCommerce marketing services your business needs, digital marketing can play a vital role in the success of your online business. This is especially true of a campaign that can successfully take control of an integrated approach to marketing across all channels.
For example, your keyword strategy will guide your business’s PPC advertising initiatives, but it will also profoundly color your SEO strategy. These two components to digital marketing work together to build better brand awareness and drive better, highly targeted paid and organic traffic to your business. In essence, it helps to connect your business with the people who are searching for it. At the same time, taking advantage of email marketing and social media marketing, targeting the most qualified prospects, and creating useful, valuable, and appealing content across a variety of media can have a profound impact on the visibility and profitability of your online business.
However, everyone’s business has unique needs, and therefore, not every business should take the same approach to digital marketing. In fact, in this more than in anything else, a standard approach will not be successful. Businesses, products, services, and consumers are all diverse, and therefore it takes a custom evaluation, analysis, and execution to be successful. Contact a member of our marketing team today, let them know what your goals are, and we’ll help you make it a reality.
Multi-Channel eCommerce Marketing
TAKE YOUR BRAND MESSAGING TO NEW HEIGHTS
A good digital marketing plan needs a combination of optimizing for search engines, creating content that converts for social media platforms, bringing back return customers through engaging email marketing, and thoughtfully strategized PPC to draw in new customers. 1Digital® knows online marketing. We’ve been in the industry since 2012 and have worked on a variety of platforms across a variety of industries. In order for your business to succeed online, you need to increase your marketing efforts to boost brand awareness so that people don’t just stumble across your site, but head directly to it.
Analytics show that customers trust organic rankings more than paid ads by a considerable margin. Our SEO marketers put in the long-term work that can get you to the top of the first page.
The world of paid advertising is an intricate one, and it’s very easy to throw good money into bad keywords. Our PPC experts keep your feed producing positive ROI.
Building a relationship with your customers can be hard when you don’t have a brick and mortar presence. Our social media experts can help you speak with a unified voice on all your social media channels.
Despite all the fancy new apps, the vast majority of customers still appreciate being contacted through a simple email. Our custom email designs and copywriting show immediate spikes in completed orders.
Spreading your content around the web spreads your message and your brand. Our content marketing team puts your business in front of new eyeballs.
Lead generation is critical to any successful organization. Funneling leads into your sales channel is what 1Digital® is known best for. We create effective SEO campaigns that target lead generation.
We’ve run successful eCommerce digital marketing campaigns for a vast number of industries, including SEO and PPC campaigns for clients on a variety of different platforms. In each case, we take advantage of the native functionality of the platform with which the client is working in order to deliver the best results. So whether your organization requires BigCommerce SEO or Shopify marketing, we will stop at nothing to get the job done.
Below are some of the industries for which we’ve built and executed successful digital marketing campaigns, although this list is not comprehensive. To learn more about industry-specific SEO, see our SEO by industry page.
- Automotive Industry – we’ve increased conversions by 41%
- Tobacco Industry – we’ve increased organic revenue by over 50% YoY
- Jewelry, Boutique Fashion, and Designer Clothing – we’ve increased organic traffic by over 200%
- Home Goods – we’ve increased organic conversions by over 500%
- Sporting Goods – we’ve increased conversions by 221%
- Culinary, Baking, Specialty Foods, and Supplements – we’ve increased conversions by 124%
ECOMMERCE MARKETING IN A DIGITAL WORLD
Partnered with the best
Digital marketing is a precise science. 1Digital® works as a digital marketing agency that builds custom digital marketing campaigns that drive traffic to your website. We balance the dedicated, carefully strategized work of an eCommerce SEO campaign, with the fast, laser targeted results of eCommerce PPC. Sometimes we sprinkle in email marketing campaigns, while never forgetting about the voice of your brand. We laser focus on your target audience to help drive the best traffic for the highest conversion rate possible. If you’re determined to get better rankings and more traffic, 1Digital® Agency can put our digital marketing expertise to work for your eCommerce website. We’re partners with top eCommerce platforms like Shopify Plus, BigCommerce, Magento and Volusion. Our team of expert web designers, developers, and digital marketers are leading experts in these platforms, which helps our digital marketing efforts.
eCommerce Digital Marketing for
Benefits of Shopify
Shopify isn’t just built for eCommerce, it is built to be compatible with the tools you need to run a successful eCommerce business, and part of success in business is a targeted and effective digital marketing strategy.
Your Shopify marketing strategy should include blogging to attract and inform your target audience and improve the optimization of your Shopify website. Shopify also offers robust SEO tools that provide insight into the optimization of your website and how you can improve your marketing efforts.
They also make it easy to promote your products and services via email marketing and social channels like Facebook. This platform is excellent for big and small businesses alike and integrates with many popular marketing apps, like Kit, to build awareness and track your website successes.
However, your main concern should be running your business, and that leaves a lot of room for you to get help from a professional digital marketing agency. At 1Digital®, we’ve built many Shopify stores for clients, integrated their brand into the design, and run successful Shopify SEO and PPC campaigns. To learn more about our eCommerce marketing services and how we can help you build your Shopify store, contact a member of our team today.
eCommerce Digital Marketing for
Benefits of BigCommerce
Like Shopify, BigCommerce is custom-built for eCommerce operations. It is a robust SaaS platform that offers users limitless ability to customize the look and function of their online store, offers nearly unlimited uptime, excellent security, and ease of collecting payments and managing inventory.
BigCommerce integrates seamlessly with several apps that can enhance your digital marketing operations. For example, they have tools built right into the platform that make it easier for users to improve their website’s SEO value. BigCommerce offers search-friendly themes and facilitates the process by which users can optimize granular elements of their website, such as title tags, URLs, and header tags.
BigCommerce also enables its customers to sell via popular social channels such as Facebook and Instagram and integrates with these channels to promote products and drive sales. You can also scale up your marketing efforts via Google Ads or through your onsite blog, which is effectively built into every BigCommerce website.
However, BigCommerce is a complex and robust platform. That means that while it offers so many tools – perhaps even because it offers so many tools – expertise and experience are often required to use these tools effectively. Whether you need BigCommerce marketing or BigCommerce SEO services, we’re here to help. All you have to do is pick up the phone and tell us what you need.
eCommerce Digital Marketing for
Benefits of Magento
Magento is one of the most powerful eCommerce platforms available to online entrepreneurs today. Because it is open-source, clients with development and coding experience can make quite literally any changes they wish to their own Magento store to get the looks and functionality they desire from it. Because of this, Magento can offer you a large number of features for digital marketing, and where it doesn’t, a developer can help you create them.
With the help of the right Magento developer, you can integrate your eCommerce website to your preferred social channels, optimize your website for SEO value, and build a keyword strategy that will enable you to capitalize on PPC marketing opportunities. With a little bit of help from a developer, you can also integrate your Magento store with your favorite marketing apps, or even develop your own.
Whatever your dreams are for the growth and success of your Magento website are, we can and have made them happen for other clients. Think about what you need from the standpoint of Magento marketing – be it Magento SEO or another initiative – and give us a call. In fact, we’ll even listen to your goals and help you come up with a plan ourselves.
Competing against other eCommerce stores is no easy task. 1Digital® has a unique approach that has been propelling customer rankings ever since we started in 2012. We’re keen on organic, grass roots eCommerce SEO that does not trigger any Google penalties. We’ve been approaching ethical SEO since we started, and our clients have been benefiting along the way.
Pay per click campaigns are not all treated equally and putting together the right PPC campaign for an eCommerce website can be a daunting task. All our eCommerce clients have unique goals, with unique margins, and ROI expectations. 1Digital® builds bespoke PPC campaigns for every store in our portfolio.
eCommerce Digital Marketing FAQs
What digital marketing services does 1Digital® Agency offer?
1Digital® Agency offers a comprehensive suite of eCommerce digital marketing services, including eCommerce SEO and PPC, along with social media marketing, email marketing, content marketing, and more. 1Digital® Agency can also assist your business with lead generation using SEO best practices. To learn more about the specifics of these types of marketing projects, or how they can work together, contact a member of our team.
Which industries does 1Digital® Agency serve?
1Digital® Agency has created custom eCommerce digital marketing strategies for businesses in an impressively wide range of industries. We have created successful digital marketing campaigns generating higher traffic and sales for companies in industries as diverse as the jewelry and fashion industries to the automotive industry and everything in between. There is a good chance we’ve built a successful SEO or PPC campaign, or both, for a client in your industry. To see the full list of industries we’ve served, please see our collection of pages on SEO by industry. Remember, just because you don’t see your industry listed doesn’t mean we don’t serve it, so get in touch with a representative on our team if you want to learn more.
What is the difference between eCommerce SEO and PPC?
eCommerce SEO and PPC often work together to generate great results for eCommerce businesses, but they are not the same. eCommerce PPC, perhaps more recognizable by its full name – pay-per-click – is a form of advertising in which you post ads to online spaces such as Google, by targeting keywords, in order to generate clicks to your website. eCommerce SEO also relies on keyword strategy, but instead of paying for ad space, it involves a series of processes for optimizing the structure of your website and its on-page content as well as building backlinks in order to increase the website’s authority and search engine ranking to get better visibility. Oftentimes, eCommerce SEO and PPC work together to generate the best results for online business.
How do I determine which eCommerce marketing services will be most effective for my business?
In order to determine which eCommerce marketing services would be the best fit for your business, it can be helpful to take into account the insight and observation of professionals. For example, some businesses are considered restricted by Google and other advertising channels, and that makes them better candidates for SEO than for PPC. At the same time, depending on the competition surrounding your industry, PPC may be a better fit for driving traffic to your website in the short term. Many clients sign up for SEO and PPC projects to work in tandem. The long and short of it is that it will vary based on the climate of your industry as well as by the individual goals of your business – contact a team member to learn more.
Will 1Digital® help me create a content strategy for my marketing channels?
Does your business need assistance with deciding on which marketing channels to target and what kind of content to produce for them? 1Digital® can help put everything in perspective by helping craft a coherent and data-driven content strategy that cuts out all the fluff. Instead of wasting time on marketing channels that don’t suit your brand or putting your audience to sleep with thin and uninspiring content, our digital marketing team will formulate a plan that you can implement in order to focus your efforts. Alternatively, you can let our experts take the wheel and execute your marketing strategy for you.
Is brand development a part of your digital marketing services?
If you need a sophisticated eCommerce brand solution for your business, 1Digital® is here to help. Our digital marketing and design team can help give a voice to your brand through carefully cultivated messaging, compelling graphic design, engaging emails, and on-site SEO improvements that better the user experience and bring value to your brand. If you feel as though your brand is not connecting well with your target audience, we can focus our digital marketing efforts to bridge the gap and create active and loyal customers and fans.
Is it possible to run an SEO and PPC campaign simultaneously?
Sometimes the best results are produced by tackling an issue from different angles. In that regard, 1Digital® can undoubtedly help you manage your SEO and PPC efforts at once and help them complement one another in one cohesive marketing strategy. Our experts will work with you to determine which keywords to target, which products to promote, and how to generate the most traffic and revenue for your eCommerce business on all key fronts.
Which digital marketing strategy will yield the fastest results for my business?
Every eCommerce business is different and requires a different strategy in terms of which marketing channels are most effective both for connecting with users and for generating traffic and conversions. PPC, for example, might get you quicker results in a shorter period of time, but these results won’t last once you stop making payments to those ads. SEO, however, takes longer for results to be seen but offers overall long-term growth with more trustworthy search engine results. If you’re unsure which strategy to go after, our team will be able to pinpoint your strengths and the channels which are most effective for amplifying your message to reach more potential customers.
Do I need to create content to yield better SEO results?
You may have heard this saying, and it’s true: Content is King. Content might as well be considered the be-all and end-all; without it, you’re missing out on a massive portion of SEO. The first step to creating content is keyword research. After you’ve determined the best long-tail keywords to target, you’ll then need to update meta titles and meta descriptions and create engaging onsite blogs that are readable and provide value to your users. As a digital marketing agency, we do all this and more. To help you focus on running your business, we’ll craft strategic SEO campaigns where we’ll find keywords, optimize on-page content, manage technical SEO, and craft onsite and offsite blogs that draw in users and increase your rankings and conversion rate.
How is email marketing effective for my eCommerce business?
Email marketing is effective as it allows you to sustain relationships with the customers your business has already brought in. By crafting the perfect email marketing campaigns, you can increase the percentage of return users to your website and build a loyal brand following that will not only continue to shop at your store but will also spread your business information by word of mouth. With a strategic email marketing campaign, you can increase sales while continuing to interact with your customers and building brand loyalty.
What are some metrics to pay attention to when it comes to eCommerce digital marketing?
There are many important metrics to pay attention to, and it can be hard to pinpoint just a few to look at. By running a digital marketing campaign with an eCommerce marketing agency, you’ll have experts by your side every day to help you figure out what to focus on and when. Each month, our SEO analysts craft bi-weekly reports that now only show you the progress of the campaign, but also pinpoint where extra work might need to be done. Aside from our bi-weekly reports, we also give you access to an SEO Project Report that details all of the technical work done on a weekly basis. Whether it’s paying attention to bounce rate and figuring out that the issue is a 404 error, or adding content to a page that allows for higher traffic and conversion rate, our team can help you build the framework you need to scale your online business.
Can you help me market products if Google doesn’t allow paid search?
Some industries sell perfectly legal products, yet Google has chosen to exclude them from it’s paid advertising service. As a result, many businesses run into issues with growing and sustaining traffic. Luckily, SEO marketing is one of our specialties. An SEO campaign can be applied to any industry, making it an excellent option for businesses that cannot use paid marketing services. Whether you need SEO for your knife business or need it for your vape business, we offer well-structured SEO campaigns that provide a superior ROI to other forms of marketing.
Ready to step up your digital marketing gameplan?
The web is a powerful tool for putting your site in front of new eyes, but there’s just no one size fits all solution when it comes to digital marketing. Bring us your marketing goals and we can help identify the strategies that fit you. If you want to start plotting your path to positive ROI…