Many businesses are taking their presence online to the digital space. In today’s world, just being there isn’t nearly enough.
It’s not enough to just have a website. You need to have a website that functions well, is interactive and connects with your visitors to turn them into customers.
Website development is a crucial part of digital marketing and building a professional website for good user experience. Today, we will list a few tips and keys to website development that you should know.
Fast Loading Speeds – The internet can provide information in an instant and can make lifestyle choices and purchases easy with just the click of a button. For many website users, having to wait for anything to load is a turn-off. As you design and develop a new website, make sure that the loading speeds are improved as much as possible.
Mobile Optimization – Everything can be done from a smartphone these days, so your website needs to have the proper function on a mobile device. With so many people doing things on the go or making purchases on the fly, having a website that not only works for mobile but is responsive on mobile is crucial to your business success.
Enable Tracking – The best way to determine success is to have analytics tracked. Your final design and development should include functions that measure important metrics like traffic and conversions.
Put SEO to Use – In order to have a successful website, you need to have a successful organic reach. Create content that is compelling to your audience and triggers a reaction with search engines to extend your reach. Include tags and SEO elements to your on-page content and design to optimize for search engines and start ranking for the keywords that best fit your business.
Conversion Optimization – If you have a brand and business that is all about conversions, implement landing pages into the design of your website to keep your readers and visitors moving in the right direction. These pages can prompt the next steps of your business plan, whether it is to sign up for a newsletter, schedule a meeting or appointment, or make a purchase.
Marketing Tools – Having a great website that has an eye-catching design and is developed means very little if it is not promoted. Social media remains a powerful tool for communicating a message to potential customers and email marketing can get information to a direct audience that is interested and invested in you.
Safe and Secure – As important as design and development are, one of the biggest aspects of a website is providing a secure space for visitors to browse and make purchases. Go through all of the security checkups and make sure that everything is secure and privacy is protected for your visitors and customers. Customers are more likely to make purchases from secure websites that they feel they can trust.
Are you in need of a new website design, responsive design, and full eCommerce development? Let 1Digital Agency be your guide to the finish line. With experts in web design, development and more, 1Digital Agency can be your aid on the way to success in the digital eCommerce space. Contact 1Digital Agency for more information about how we can help you today!
- Kevin Durso
- December 6, 2018
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