Custom Website Design

eCommerce Web DesignCustom eCommerce Website Design

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With a custom design from 1Digital Agency, your vision can become a reality. Free from the limitations of templates, our designers and developers work together to create a unique and polished look that encompasses the branding of your business and displays it throughout your site for unbeatable user experience. With everything from redesigning your website to creating a custom brand and logo for your business and social media platforms, 1Digital® does it all. Whether you need an entire site redesign, a custom designed email marketing campaign, or custom designed landing pages, our designers know what makes users tick and will implement best practice design solutions unique to your business.

What is Custom eCommerce Design?

A custom eCommerce site design is a proprietary website design or a redesign that has been created with the specific needs of an online business in mind and can account for the entire layout of an online store, including the product pages, category pages, homepage, navigational hierarchy, checkout processes, and more. It accounts for the entire visual hierarchy of a website and can affect brand cohesion, conversion rate optimization, bounce rate and much more, deeply affecting the user experience (UX) of your eCommerce website.

A custom eCommerce design can be as simple as a redesign of a mega menu for more simplified navigation to assist customers in finding the products they need, or as involved as a total overhaul of your website’s current design. Sometimes it helps to take a step back from your web design and let a team of professionals take a look at your current design to give you some insight on your current design as well as suggestions for improvements. Consult with our team on some of our services or start with an Online Store Brand Appraisal to get a qualitative and quantitative evaluation on how well your current design is brand-integrated.

How Can a Custom Website Design Help You?

A custom website design can help your website align better with your brand, connect more closely with your target customers, and offer a more enjoyable shopping experience. Customers don’t want to visit your website and be left scratching their heads about what services you offer or what products you sell. They want value delivered; a custom eCommerce website design can direct customers to the valuable content on your site, capitalize on opportunities for cross-selling and upselling, advertise best selling categories or products, streamline navigation, and provide for a seamless, painless checkout experience that will have customers coming back time and time again.

Multi-Aspect eCommerce Design


User experience is one of the most important aspects of any website. If your site doesn’t draw users in and convince them to continue exploring, you’ll have an increasingly high bounce rate with little to no conversions. 1Digital® has professional designers that combine their expertise with your vision to create a seamless custom website design that incorporates a high quality and user-friendly functionality that will speak to a wide range of users. Our years of experience in internet marketing helps us determine what makes users click and what makes them bounce. Let us boost your online presence with digital design services that will take customers down the sales funnel to complete a purchase or a goal and keep coming back for more.

Intuitive, Logical Navigation

  • Reduces clutter on your homepage
  • Guides customers towards the products or services they want
  • Should be arranged and categorized logically
  • Each page of your website should be as few clicks away from your homepage as possible

Brand Integrated Layout

  • Your website should incorporate the elements of your brand
  • Visually, it should include consistent typefaces and colors
  • The content should be in a consistent voice that appeals to your target

Conversion Rate Optimized Product Pages

  • Use high-quality, original product imagery
  • Provide valuable yet concise content
  • Remove clutter from the page
  • Provide an Call To Action (CTA) or an Urgency Play
  • Optimize for mobile
  • Provide copious social proof, through as many channels as possible

Simple, Straightforward Checkout

  • Avoid complex checkouts, offer as few steps or pages as possible
  • Offer multiple payment options
  • Avoid hidden fees at all costs, be up front

Branding and Logo Design

Your entire design language flows from the logo. We make sure it gets off on the right foot, with versatile, modern logo designs.

Website Redesign

Our web designers modernize older sites by applying the newest thinking in eCommerce design, engagement and conversion.

Responsive Design

We know how crucial the responsive experience is for eCommerce. All 1Digital® sites are laid out to fit perfectly on any screen.

Newsletter Design

It’s crucial to standardize your branding everywhere you interact with your customers. Our custom newsletter designs help your marketing harmonize perfectly.

eBrand Appraisal

A dated-looking online store can cause higher abandonment rate. We can identify where to inject new life and excitement as well as create a stronger perception of trust and credibility.

Packaging Design

Our design team will update and refresh, extending the “brand visual vocabulary” to your packaging and creating a cohesive product line.


1Digital® is a Philadelphia and Miami based digital marketing agency that employs a talented team of eCommerce web design experts and professionals. We have been tackling unique eCommerce website design challenges to create gorgeous and easy to navigate eCommerce websites since 2012. Our agency clients are global and we’ve designed eCommerce stores for the who’s who of clientele across all of the major eCommerce platforms. We’re ultra focused on eCommerce and our abilities in the field are known as we’ve won numerous awards for our eCommerce expertise. Our founder and CEO, Dan Kogan, has been involved with eCommerce website design, web development and best in class eCommerce SEO since the late 1990s and he’s carved out our path to being the best in the eCommerce space ever since. If you’ve been looking for a best in class eCommerce agency with an intimate knowledge of eCommerce website design, you’ve found it.

Best eCommerce Website Design

Since we started eCommerce custom design services at 1Digital® we’ve been lucky to employ an expert team of web designers. By staying on top of current trends in eCommerce site designs, our designers can craft the perfect eCommerce site to engage your customers. Our go-to website design team has years of experience with eCommerce conversion rate optimization (CRO), eCommerce best practice design and top eCommerce UX and UI design, marrying our top skills with our highly rated eCommerce SEO services.

We’ve designed successful eCommerce websites for a number of different clients in varied industries and each with diverse needs; and we take the time to get familiar with the conditions surrounding the industry in order to deliver custom designs that are optimized for UX and CRO. Different interfaces perform according to the client base of an industry, and features as simple as a typeface or as intricate as a mega menu’s categorization can all affect experience, conversions and more.

We’re created custom eCommerce website designs for clients including, but not limited to, the following industries:

  • Jewelry
  • Fashion and designer clothing
  • Baby and nursery supplies
  • Outdoors and sporting goods
  • Food, supplements and specialty culinary interests
  • Furniture, HVAC and lighting
  • Hardware and building materials, including safety equipment
  • Computers and peripherals, including gaming equipment
  • Office supplies
  • Health and wellness products

Partnered with the best

Partnering with platforms like BigCommerce & Shopify Plus allow us to help our clients scale their eCommerce businesses with custom eCommerce solutions. We’ve designed hundreds of beautiful eCommerce stores for satisfied clients. Each new project carves, shapes and tweaks our process for the better. We’re constantly developing new ways to identify and eliminate anything that causes delays, creates confusion, misinterprets ideas, or adds expense – anything that puts your absolute satisfaction at risk. And more importantly, we’re constantly pushing the envelope on eCommerce web design language with user behavior to ultimately drive higher conversion and customer satisfaction. We’re experts when it comes to eCommerce website design & eCommerce user experience.

eCommerce Website Design for Shopify Stores

Shopify and Shopify Plus are both eCommerce-focused platforms, but Shopify Plus contains more robust tools for larger, enterprise level operations. Shopify Plus offers a number of B2B functionalities over Shopify’s basic plan, providing pricing set in accordance with the customer account, the ability to offer bulk discounts, different shipping rules and more. Shopify Plus also presents lower transaction costs which can be a bonus for larger operations conducting many thousands of transactions per day or even per week, which can rack up over time.

Shopify Plus also enables businesses to more easily automate more processes, saving time and money. Large scale operations cannot afford to spend the time conducting processes manually that can be automated, and so the ability to automate pricing, tax rate and discount calculations can be a serious bonus for larger customers.

Still, there is a lot to consider when evaluating the cost and the potential return on the investment that you can expect with Shopify Plus over Shopify. That’s where the experts in the industry come into play. We’ve built many stores on both Shopify and Shopify Plus and we know the questions to ask and the cues to look for to help you make the determination. Call our team today and we’ll consult with you to help you figure out which plan is best for you and your business.

eCommerce Website Design for BigCommerce Stores

Benefits of Bigcommerce

BigCommerce is one of the best platforms available for eCommerce merchants looking for a hosted solution. A Software as a Service (SaaS) platform, it provides for nearly unlimited uptime, is highly scalable, very secure, makes it easy to accept a number of different payments and is highly customizable.

With the right team of BigCommerce designers and developers, there is almost no limit to what you can accomplish with BigCommerce’s features. It offers an extremely diverse collection of themes while at the same time allowing for designers to edit existing themes to create your ideal image and interface for an online store. This flexibility allows for merchants to design stores that are fully brand integrated and visually stunning.

In addition to the benefits mentioned above, BigCommerce also offers an open API that makes the platform compatible with a large number of popular third-party apps, including but not limited to ShipperHQ,, Yotpo, Quickbooks and many, many more. Where an app will improve your customer’s shopping experience, BigCommerce’s open API makes integration readily practical. In fact, even if you partner with us to develop a custom application for your eCommerce website design, their open API can make integration much easier than it would be elsewhere.

Before & After


We’ve designed hundreds of beautiful eCommerce stores for satisfied clients. Every design project we complete brings more value to the customers we serve.

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ECommerce Redesign: A Case Study

Have you ever wondered what makes one website layout more effective than another? This case study goes deep into four 1Digital® redesigns, explains why they work and what approach our professional design team uses when planning out a new eCommerce redesign. Our thorough explanation can show you how to evaluate the effectiveness of any eCommerce design.

View Case StudyDownload

eCommerce Web Design FAQs

What is eCommerce website design and why is it important?

eCommerce website design incorporates all of the visual elements of your website, including how it’s branded, how it’s laid out, how it presents your products, and how visitors interact with it. Everything from where and how you include navigational features to the apps you use that enable reviews or facilitate checkout are a part of your website’s design. Web design is likely the single greatest impactor of user experience (UX) and has a significant effect on bounce rate, conversion rate, and even shopping cart abandonment.

How can an eCommerce website company help my online business?

An eCommerce website company brings with it years of experience and insight that come from working on complex projects. Our customers have experienced problems with brand integration, low conversion rates and high bounce rates, app integration, online visibility, and much more. We’ve seen many numerous problems and can leverage our experience to your benefit, making suggestions for improvement, and helping your dream website become reality.

What eCommerce web design services does 1Digital® offer?

We offer a comprehensive list of eCommerce website design services, including but not limited to branding and logo design, graphic design, e-brand appraisal, website redesign and enhancements, API development, custom coding and integration, and more. You may need something as relatively simple as a solution to improve the navigational hierarchy or as complex as a full-blown rebrand and refresh of your website; we can offer both and everything in between.

Will eCommerce website design improve my brand?

Brand image is an essential element to any successful eCommerce website. We design client websites with impactful on-target branding that will help their store resonate with customers and increase trust. From logo design, attractive carousel and mega-menu options, product page layouts, font choices, color schemes, and more, our team crafts websites that communicate proper brand messaging during every step of the design process.

Will my eCommerce website load faster?

Our website design experts are aware of how page speed affects user experience and search engine optimization, which is why we work hard to create fast and responsive websites that perform well above average. We offer fully customized design solutions and utilize current web design best practices to ensure your users have an amazing experience.

Will my eCommerce website also be designed for mobile?

Our design experts prioritize user experience with every project, and designing for mobile is at the top of their list. With most users using mobile, nowadays, to search for goods and services online, ensuring your site is built responsively and accessible in different forms is something our designers and developers are always sure to integrate and test.

What are the most important elements of eCommerce web design?

It’s hard to limit the question to a few of the most important elements of design, since design encompasses the holistic interface of your website and layout. However, some of the most important features of a well-designed eCommerce website are easy navigation, brand consistency of the visual elements, and a good mix of engaging content that holds attention and meshes with your brand. In addition, integrating third-party apps that streamline the shopping experience, the checkout process, or encourage customer engagement and interactivity can be invaluable elements of design.

How do eCommerce website design and eCommerce development work together?

Website development and design go hand in hand, because whereas the design respects largely the visual aspect of your website, the development of the site works behind the scenes to ensure proper implementation of all design features, applications, and integrations. Every eCommerce platform has its own native functionality, and we have worked with BigCommerce, Shopify, Magento, and Volusion in order to develop and design eCommerce solutions for our customers.

Can you help upgrade the design of an existing template?

Our design team is well versed in modifying existing design templates or building entire websites from scratch. All you have to do is tell us what kind of look or feel you are looking for and we will be there with you every step of the way to ensure that the final product is in line with your vision. If you have a template you love but has a few elements that need changes, our team will work with you to make sure the template you are using maximizes its design and fits seamlessly with your eCommerce store.

Will a redesign affect the custom elements of my website?

When redesigning a website, custom build elements can be a challenge to work around. Luckily, the 1Digital® team includes both expert designers and developers so we can test each new design in our sandbox to ensure all custom features continue to operate flawlessly. If you notice any issues with your site, our team will make tweaks to the site to ensure that all of the features you have invested in keep working as intended.

What custom eCommerce web development services does 1Digital® offer?

Like 1Digital®’s web design services, our development services are comprehensive. Our eCommerce website development services include responsive development, along with mobile app development, and API development and integration. Our eCommerce website builders have crafted custom solutions for businesses in various industries in order to deliver the ideal shopping experience for users. 1Digital® never limits itself to the functionality of a platform, even going so far as to create custom apps to enhance and augment the features of already robust platforms like BigCommerce and Shopify.

Does 1Digital® consider SEO in design and development projects?

1Digital®’s design and development projects always keep SEO in mind. Out experts utilize SEO best practices and SEO-friendly coding in each design. We even perform site speed tuning to keep your site crawlable and search engine friendly. Each eCommerce website has different business goals, but we’re always careful to keep SEO best practices in play during our design and development project so that once your online store goes live, it will be optimized for search engines and user experience.

About how long should I expect my eCommerce website design project with 1Digital® to take?

While our team emphasizes consistency to meet your eCommerce web design needs, it is difficult to determine the exact length of time it will take to complete your website design project. Depending on the scope of work and client cooperation and communication, we can often determine a time frame of when a project is expected to be completed by and ready to be pushed live.

Will I be able to talk one-on-one with an eCommerce website designer to get the desired results?

When you hire 1Digital® for your site’s design, our team is here to work with you, not just for you. Each of our clients has access to our CRM system where they can follow along with each step of the project and communicate with every 1Digital® team member on a daily basis. We know your site is important to you and that means it’s important to us as well. Our designers and project managers work together to always quickly address any concerns and make sure that your design project is on the right track.

Will 1Digital® offer ongoing support after my eCommerce website design is complete?

Our goal isn’t simply to design a functional website for you, it’s to forge a lasting relationship that will allow you to safely navigate through the world of eCommerce and find success in your industry. We provide an array of solutions for ongoing eCommerce support for technical as well as design issues for however long you need them, to ensure your website is running optimally.

How will the cost of my eCommerce website design project be determined?

The cost of your eCommerce website design project can vary depending on the specifications of the project. Whether you’re looking for a full website redesign or a small retainer project to tackle a few issues, our account managers are here to help you determine what is and isn’t working with your site and to present a wide variety of options to meet your needs. Reach out to us to get a quote and start your project today!

Ready for a Custom-Designed eCommerce Website?

If you want your site to make a strong impression, we can help get you started. For all questions about our process or pricing, or just to toss around ideas about what design upgrades would work for your site…

Contact us today