Core Web Vitals: What They Are, Why They Matter, and How You Can Improve Them

Google recently announced a new set of metrics called Core Web Vitals, which are designed to measure the user experience of web pages. These metrics measure page loading speed, interactivity, and visual stability, and are intended to help webmasters improve their websites and provide a better user experience. In this blog post, we’ll explore what Core Web Vitals are, how they impact the user experience, and how you can improve your website’s Core Web Vitals.

What are Google’s Core Web Vitals?

Google’s Core Web Vitals are a set of metrics that measure the user experience of web pages. They measure page loading speed, interactivity, and visual stability, and are intended to help webmasters improve their websites and provide a better user experience.

The Core Web Vitals consist of three metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Largest Contentful Paint (LCP) measures the time it takes for the largest content element on a page to load. It is an important metric because it helps measure how quickly the page is loaded and how quickly the user can begin interacting with the page.

First Input Delay (FID) measures the time it takes for a page to respond to a user’s first interaction with the page. This is important because it measures how quickly the page responds to a user’s input, which can have a significant impact on the user experience.

Cumulative Layout Shift (CLS) measures the amount of unexpected layout shifts on a page. This is important because unexpected layout shifts can lead to confusion and frustration for users, which can negatively impact the user experience.

How Do You Monitor Core Web Vitals?

Monitoring Core Web Vitals can be a complex process, but there are a few tools available to help you get started.

1. Google Search Console: Google Search Console offers an “Experience” section that allows you to track your Core Web Vitals metrics. You can see how your website is performing on each of the three metrics, and you can also see if any of your pages are failing to meet Google’s performance standards.
2. Chrome DevTools: If you’re a developer, Chrome DevTools offers a great way to monitor your website’s performance. You can open the DevTools panel and view your website’s performance metrics, as well as any errors that may be causing a performance issue.
3. WebPageTest: WebPageTest is a free tool that allows you to test your website’s performance on both desktop and mobile devices. It provides a detailed report on your website’s performance, including Core Web Vitals metrics.
4. Google PageSpeed Insights: Google PageSpeed Insights is a great tool for tracking your website’s performance. It provides a detailed report on your website’s performance, including Core Web Vitals metrics.

How do Core Web Vitals Impact the User Experience?

Google’s Core Web Vitals are designed to measure the user experience of web pages. Pages that score poorly on the Core Web Vitals metrics can have a negative impact on the user experience.

Slow page loading speeds can lead to frustration and abandonment, as users may not have the patience to wait for a page to load or respond to their input. Unexpected layout shifts can also lead to user frustration, as users may become disoriented when the page layout suddenly changes.

All of these factors can lead to a negative user experience, which can have a negative impact on website traffic and conversions.

How Can You Optimize Your Website’s Core Web Vitals?

There are a number of steps you can take to improve your website’s Core Web Vitals.

First, you should optimize your page loading speed by reducing the size of your page assets and minimizing the number of requests your page makes. You should also optimize your page for mobile devices, as mobile devices are typically slower than desktop devices and may require more optimization.

Second, you should optimize your page’s interactivity by minimizing the amount of JavaScript on your page and optimizing your page for asynchronous loading. You should also use a content delivery network (CDN) to ensure that your page is delivered quickly and reliably.

Third, you should optimize your page’s visual stability by using CSS animations and transitions instead of JavaScript animations and transitions. You should also use a CSS preprocessor to ensure that your page loads quickly and without unexpected layout shifts.

By optimizing your page loading speed, interactivity, and visual stability, you can ensure that your website provides a positive user experience and scores well on the Core Web Vitals metrics.

You can also work with a strategic partner that offers eCommerce SEO services that will by extension improve your Core Web Vitals (see below).

Do Core Web Vitals Influence SEO?

Core Web Vitals will have a direct impact on SEO. Google has stated that they will be using Core Web Vitals as part of their algorithm to rank websites in the search engine results pages, so online stores with better performance will have an advantage over those with poor performance.

Working with a Provider of Custom eCommerce SEO Services

Google’s Core Web Vitals are a set of metrics that measure the user experience of web pages. Poorly performing pages can have a negative impact on the user experience, which can lead to lower website traffic and conversions. To ensure that your website provides a positive user experience and scores well on the Core Web Vitals metrics, you should optimize your page loading speed, interactivity, and visual stability. With the right optimization techniques, you can ensure that your website provides a positive user experience and scores well on the Core Web Vitals metrics.

Working with a partner like 1Digital^Ⓡ Agency to deliver custom eCommerce SEO services that include technical optimization can help your website score better, deliver a better UX, rank more effectively in the SERPs, and attract new potential customers and leads.

Get in touch with us today at 888-982-8269 or at Sales@1DigitalAgency.com for more information.