We Create Success Stories

SEO: Eloquence, a provider of luxury homegoods and unique, authentic reproductions of vintage French Country designs, operates in a niche market that is both highly specialized and exceptionally competitive. Selling to both businesses and consumers, Eloquence needed a creative solution for a scalable, cost-effective marketing strategy to increase their organic rankings for a diverse range of relevant target keywords.

Their executive team partnered with 1Digital^® Agency for a 75 keyword eCommerce SEO campaign in early 2020 with the intent of developing higher domain authority and organic rankings to bring in more qualified B2B and B2C traffic. Our comprehensive efforts are ongoing, and consist of various on-page, link-building and offsite strategies that have positively affected their key metrics, including organic traffic, sessions and conversions. Our ongoing project continues to position Eloquence for future success in B2B and B2C markets.

Data Migration: One of KM Herbals’ concerns was the limitation of the platform with which they were working, specifically in terms of scalability and data management. They needed to transfer product data as well as important customer data such as profile information. With the help of the team at 1Digital^® Agency, KM Herbals successfully migrated valuable data to BigCommerce, which would ultimately offer them better flexibility and control of their website.

SEO: Advance Apparels, at AAShopUSA.com, has been a visionary in fashion and has experienced great success since 2001. They design unique women’s clothing and then produce it in-house, specializing in batik clothing, West African Prints, tie-dye, and more. Though they sell direct to consumers, much of their business was in B2B sales; when the COVID-19 pandemic struck, they needed a new and creative digital marketing approach to reach more customers to offset the changes.

This would require thorough keyword research and an in-depth competitor analysis to see where the opportunities lie. A particular challenge was ensuring that search volume and search intent were well-aligned. To reach the right audience, 1Digital^® had to make sure that the keyword strategy hinged on keywords that had not only volume, but the right search intent associated with them.

Our custom campaign thoroughly optimized Advance Apparels’ website and then entailed an extensive strategy of content publication and backlinking to increase their domain authority and organic rankings for highly specific, targeted keywords. After only a few months, their organic rankings and traffic both experienced big jumps - and their year of year growth was even more impressive.

SEO: Local Battery operates in a niche industry, selling hearing aid parts, batteries, cleaning products, and other accessories. Despite the fact that they have excellent prices, customer service and a broad selection, they face stiff competition from other larger sellers like Amazon and Wal-Mart who have big budgets and strong domain authority. They needed a sustainable solution for growing organic traffic to their website in the long term.

1Digital^® Agency optimized their website following our results-driven eCommerce SEO process and began optimizing existing content on their website and published a stream of fresh content on targeted pages of their site. We also implemented a special link strategy, building internal link structure and generating backlinks by posting to third-party locations. Targeting a unique mix of high-volume, competitive keywords and keywords that represented more easily attainable opportunities, 1Digital^® Agency’s SEO campaign for Local Battery generated more, better-targeted organic traffic to Local Battery’s website after only a few weeks.

Custom Design: BC International, which owns the Maximilian brand and is the largest fur company in North America, produces some of the finest and most exclusive fur garments and accessories in the world. Traditionally, BC International relied on retail sales for revenue, but has made significant changes to pursue the opportunities that exist in eCommerce, including but not limited to the ability to reach a broader market and to pursue targeted digital marketing initiatives. For this, they needed a brand new eCommerce storefront.

BC International and its brand, Maximilian, possess unrivaled mystique and sophistication. Producing a newly designed and developed online storefront for their operation would require an equally refined and highly modern aesthetic paired with seamless brand integration to complement their exquisite portfolio of products. Building the website from scratch, 1Digital^®’s designers created a new custom homepage with new banners for featuring their fur products prominently and attractively to visitors to their website.

As it was brand new, the website needed category and product pages to be built from the ground up, 1Digital^® created category and product pages for BC International that featured the same dignified minimalism of the homepage and the rest of the website. In addition, 1Digital^® crafted an About Us page, along with several other content and policy pages, in alignment with the company’s brand strategy. Their new website design was also seamlessly integrated with their social media platforms, Instagram, Twitter, and Facebook.

SEO: Cyclone Pods is a producer and seller of premium nicotine-free vape products. Despite the fact that many of their products are made without nicotine and without many other known harmful additives, their business is PPC-restricted by Google.

This eliminated paid search marketing from the list of digital marketing initiatives that they could pursue, but it opened up plenty of opportunities for SEO. Cyclone Pods partnered with 1Digital^® Agency for a particularly large SEO project, even though their product catalog is much smaller than those of many other clients pursuing projects of similar scope.

1Digital^® Agency optimized Cyclone Pods’ website with a particular emphasis on target pages, removed broken backlinks and disavowed toxic links, audited their website for duplicate content, and ensured their URLs were SEO-friendly. 1Digital^® also published a variety of new content to their website and to third-party locations to increase their keyword ranking and to establish a link strategy to build their authority, all the while monitoring their Google Search Console for errors and warnings.

Within a matter of weeks, Cyclone Pods began to see positive keyword movement and big increases in traffic to their online store, both of which equate to higher conversions and sales figures.

SEO: Sarco, Inc., a seller of firearms, firearm parts and military collectibles, operates both brick and mortar and eCommerce operations. The online segment of their business is subject to paid search restrictions that eliminated PPC as an avenue for generating sales and revenue online. However, it presented unique opportunities for eCommerce SEO, particularly in the form of relevant keywords with high search volume and intent that were not too competitive.

Sarco, Inc. originally partnered with 1Digital^® Agency for a 35 keyword SEO campaign. 1Digital^® optimized Sarco’s website and began a steady stream of content publication to build backlinks and domain authority. After seeing the results and realizing the lucrative opportunities for generating traffic, sales, and revenue, they bumped their campaign up to 75 keywords.

PPC: eCommerce is an excellent avenue to grow sales in most industries, especially in highly competitive industries like sporting goods. Dallas Golf Company knows that better than most, with both a retail operation and an eCommerce website.

They knew that a digital marketing strategy is paramount to success, and in such a competitive industry, paid search is a cornerstone for success, enabling merchant ads to show up when and where they should, for highly competitive keywords and search terms. With such a large collection of popular brands in golf equipment with such high demand and search volume, Dallas Golf Company partnered with 1Digital^® Agency to develop a successful PPC campaign.

Since the beginning of their campaign, Dallas Golf Company has seen a large jump in revenue directly attributable to the campaign. In order to safeguard the client’s ROI, 1Digital^® Agency is consistently monitoring the performance of the PPC ads being run, to ensure that only top performers continue to be displayed.

PPC: If it’s useful for life in and around a camper, RV Upgrades sells it, but there’s a lot of competition in their sphere. In order to get the most from their digital marketing strategy, RV Upgrades knew they’d have to make the most of paid search advertising. Partnering with 1DigitalⓇ Agency for both Google Paid Shopping and Paid Search campaigns, RV Upgrades has seen increases in both revenue and conversions over the life of the campaign; with highly optimized product feeds and focused ads, their results continue to compound.

PPC: EWCS Wire sells electrical wire and cable, which puts them in a competitive market selling what many consumers believe to be commodity goods. In any commodity market, visibility is crucial to driving sales and revenue, which makes both organic rankings and paid search plans, working together, vital to success.

1Digital^® Agency’s PPC management team discovered the most lucrative keywords for EWCS Wire to target as a part of their PPC campaign, with an emphasis on specialty products and value-added features, such as their method and location of manufacture. Armed with these, 1Digital^® Agency created a suite of ad variations to show up where customers were searching and to grab their attention. The results speak for themselves. Since the beginning of their PPC campaign, EWCS Wires traffic, time on page, and conversion rates have all seen generous boosts. In 2020 alone, revenue figures have more than doubled.

PPC: Mia’s Cozy Cove is the counterpart to The Merry Goldfinch Boutique. Both of these brands operate both in a retail location as well as online. Their business has built a strong reputation for high-quality slippers, socks, hats, and other cozy niceties. Mia’s Cozy Cove, however, was missing out on the value of paid search advertising when they originally started working with 1Digital^® Agency.

1Digital^® Agency’s PPC analysts uncovered a group of highly targeted, highly specific, competitive keywords and then drafted attractive, original ad copy to catch the eyes and hearts of potential customers for Mia's Cozy Cove. Clicks are one thing, but 1Digital^® Agency delivered; since the beginning of their PPC campaign with 1Digital^® Agency, they’ve set records for traffic, time on page, conversions, and most importantly, revenue.

SEO: The Maca Team operates in a unique industry and the company has experienced pronounced shifts in ranking and authority on a rolling basis. In order to combat this and solidify their rankings and appearance in search results, The Maca Team partnered with 1Digital^® Agency for a long term SEO campaign.

1Digital^® Agency’s team worked diligently to uncover the reasons for these undesirable shifts as well as an expertly tailored list of keywords for The Maca Team to target in its project. With this information, 1Digital^® Agency’s SEO specialists optimized The Maca Team’s website, published a variety of keyword-optimized onsite content, and built a network of backlinks to increase The Maca Team’s authority.

After only a few weeks, The Maca Team experienced sharp increases in organic traffic and new users. They saw large jumps in conversions, transactions, and revenue. Their impressions began to steadily rise, and in addition, their average keyword rankings gained a major boost. From the start of the project, 1Digital^® Agency brought The Maca Team into ranking for an additional 1,100 keywords and brought them into ranking for 230 keywords in the top three spots, up from just over 100.

SEO: Make Your Own Buzz operates in the industry for cosmetic and soap-making ingredients and additives. Understandably, this is a commodity market, which means that competition is especially stiff. Make Your Own Buzz didn’t want to pour money into a PPC campaign in such a competitive market. Instead, they partnered with 1Digital^® Agency for a more sustainable approach: a long term SEO project.

1Digital^® Agency’s SEO specialists researched the competitors that Make Your Own Buzz was up against and also conducted a thorough industry analysis to identify the most valuable keywords to target. With a varied list of high-volume keywords composed of both long and short tail examples, 1Digital^®’s team optimized MakeYourOwnBuzz.com, enriching the site with optimized content on the blog and category pages, removing broken links, and building backlinks to increase authority and keyword rankings.

SEO: MiR Tactical, a seller of airsoft guns, airsoft accessories, and other tactical gear, is a key player in their industry. They are able to reach outside of their local market with their online store, but since they operated in a paid-search restricted industry, reaching new clients online had been difficult.

They turned to 1Digital^® Agency to help them build their online presence and reach new clients with an SEO campaign. After our specialists identified the right keywords to target and began optimizing their site structure, infusing their website with keyword enriched content, and building backlinks, their results mounted quickly.

After only a few months with 1Digital^® Agency, their metrics saw huge increases across the board. New users, organic traffic, and pageviews all increased, along with substantial jumps in their conversion rate, transactions, and revenue.

SEO: AtlanticCigar.com is a seller of high-end, premium cigars, cigar accessories, and tobacco products. They provide great value to their customers and in the form of in-depth product knowledge and great prices on a wide assortment of highly desirable products.

However, like other competitors in their industry, they are subject to advertising restrictions which can limit the efficacy of some digital marketing initiatives. While paid search is limited, SEO is still a viable avenue for growing online business.

Atlantic Cigar partnered with 1Digital^® Agency to conduct a thorough analysis of their industry, and to identify high-volume, competitive keywords that could be capitalized on to improve rankings. Through a detailed, customized SEO campaign involving in-depth onsite content publication, backlink building, and site structure optimization, 1Digital^® Agency significantly increased their rankings for a number of competitive keywords and while at the same time increasing the flow of new users to their website.

The market for sporting equipment is heavily saturated with suppliers, although there is no shortage of consumers looking for those goods. For HB Sports, the solution to invest in eCommerce SEO services was a wise one. Unlike many forms of advertising that deliver results while the campaign is active but fall off sharply after they end, the increase in traffic to HB Sports store as a result of their SEO project with 1DigitalⓇ is continuous – and promises to continue long into the future.

Migration: Mac Me an Offer, an organization that buys used Apple products, relied on a WordPress site operating a tool of limited functionality in order to provide quotes for its customers’ products. Unfortunately, the tools they were using were limited, relatively inaccurate, and worst of all, communication between Mac Me an Offer and its sister store, Mac of All Trades, which was based on BigCommerce, was cumbersome.

1Digital^® Agency migrated Mac Me an Offer off of WordPress and onto a newly designed and developed BigCommerce store, complete with a new custom app that would vastly improve their customer experience.

To get their old website off of WordPress and onto BigCommerce, we had to write a custom script to draw all of their category, product, customer, and order information onto a temporary Linux server where it could be assessed and configured before being moved to the new BigCommerce store via BigCommerce’s API. This migration was extensive, encompassing nearly 100 categories, over 500 products, and account information for nearly 200,000 customers.

Even after the migration was successfully completed, 1Digital^® Agency implemented 301 redirects for each and every URL on Mac Me an Offer’s old WordPress site so that the operation, which was established and had been in business for years, would not lose any traffic or authority. In addition, 1Digital^® Agency also monitored the client’s Google Search Console in the wake of the migration to identify any issues in traffic before they could become problematic.

Advanced Migration: World Maps Online was working with an older platform and wanted to move to a more capable, contemporary platform. BigCommerce fit the bill perfectly, but unfortunately, their old platform was structured in such a way that there was no product data for us to pull from. We created a tool to crawl their product pages and siphon out all of their product data. We removed any HTML pulled from the export and added in new HTML to ensure it would be properly styled in BigCommerce. From there, we entered it into a BigCommerce spreadsheet and configured it with accurate data points before migrating it to BigCommerce via the BigCommerce API.

This migration also required advanced 301-redirects and Google Search Console support. We compiled all of the website URLs, including product and category page and CMS URLs before creating 301-redirects to protect World Maps Online against a loss of data. In addition, we allocated support hours to this project and monitored their Google Search Console for any issues for a month after the migration.

Migration: When Stover & Company, a B2B and B2C confectionery and bakery supplier, first reached out to 1Digital^® they were on a Magento site that they had been using for years. They no longer had time for Magento’s significant upkeep. They wanted something that could be managed more easily. We knew that a big portion of their business is B2B focused, so we suggested BigCommerce as a b2b friendly hosted solution. Our migration from Magento to BigCommerce was done in 2 stages, with ongoing back and forth between 1Digital^® and the Stover team about how product and categories would need to change for the new and improved BigCommerce site.

Custom Design: Divinity Clergy Wear needed a new website design that was more modern, better aligned with their brand image and easier to navigate. They also needed a design that portrayed their products in a more valuable light. 1Digital^® Agency created a custom BigCommerce store for them that hit both these marks; the custom homepage design created for Divinity Clergy Wear also showcased popular products and categories, custom banners, and easy access to important pages such as their ‘About Us’ and Blog.

Digital Marketing: When 1Digital^® Agency designed Unicycle.com’s new website they had been the foremost name in online unicycle sales for 20 years. People in-the-know already turned to them for unicycles and parts, but they had never done any professional eCommerce digital marketing outreach. Like a lot of eCommerce merchants, they tried their hand at a Google marketing campaign using what they could glean from the resources available to them.

SEO Marketing: If you've ever wanted to get started with SEO but didn't have the time to devote, a professional SEO agency may be just the ally you need. In this case study, we explore the unique predicament of Mac of All Trades and Mac Me an Offer, and how they benefited from some professional advice.

Custom Design: Waterfront Gourmet needed a site refresh to better align with a target market that was growing both in size and in diversity. 1Digital^® refreshed their site with brand new imagery and photography to capitalize on the experiential role that a good meal plays into both social and commercial meetings. In addition, 1Digital^® created upselling and cross selling opportunities on many pages within their website to give Waterfront Gourmet the ability to take advantage of a greater market share.

Custom Design: J Devlin came to 1Digital Agency for a few different reasons. Along with boosting the online presence of their website, they also wanted a custom design project that would modernize their site, incorporate branding, and allow for better user experience. Their custom design project with 1Digital included a responsive design along with a full site redesign that focused on their uniquely handmade products and personalized creations.

Design: Ethan, one of the Knife Connection’s co-founders, reached out to 1Digital Agency when he was getting ready to move his site from an outdated CS-Cart store to a new BigCommerce store. Ethan was excited by the prospect of using new and updated technology for the store and wanted an updated design to go along with it. His philosophy was to offer customers the path of least resistance in all aspects of the site. Our new BigCommerce design focuses on highlighting both category and brand prominently so that each type of shopper can find what they’re looking for as soon as they hit the homepage.