John Stortz & Son
Homepage Design and Development: John Stortz & Son, a seller of high-quality tools based in Old City, Philadelphia, conducts its eCommerce operations through WooCommerce. Their original homepage was heavy on text and less visually appealing; they needed an updated design to bring them up to speed in an era where online shoppers are seeking a visually stimulating, more valuable shopping experience.
1Digital® Agency redesigned their homepage, taking the focus away from the text and centering it on the visual appeal and quality and uses of their tools. The new homepage features updated imagery and new category image blocks that are hardcoded into the site, the contents of which can be easily swapped out by the client. The new design also offers the client similar functionality in a “featured product block” that is hardcoded into the site but the contents of which can be easily manipulated.
In addition, the new homepage features a prominent footer email link by which customers can subscribe to their newsletter to receive updates on news and deals. The new homepage is also attractively decorated with reviews and testimonials and displays posts from their Instagram to boost engagement with their customers and brand awareness.
As a part of this development project, 1Digital® Agency also developed a responsive website for Stortz with imagery and copy that automatically resizes and reformats according to the device. This helps to accommodate the growing number of shoppers on mobile devices and drastically improves Stortz’s overall UX.
Megu Menu Design: Navigation is one of the most critical features of an eCommerce website, and Stortz & Son, like many online merchants, sells a wide range of products. This makes categorization cumbersome while the need for easy, simplified navigation remains.
As a part of Stortz & Son’s homepage design and development project, 1Digital® Agency also created a new mega menu with the same header dropdowns, while at the same time revamping the mega menu with product imagery to add in a visual element to the navigational process.
1Digital® also separated the categories contained within the mega menu, arranging them horizontally instead of vertically. The effect is that the menu itself appears less cluttered, less overwhelming, and, because of the assist from the product imagery, naturally easier to navigate through.
Product Page Customization: As a part of the redesign project, Stortz & Son also wanted a new product page template designed for them that would look updated and more appealing while retaining the same functionality they had offered all along.
To do this, 1Digital® Agency reconfigured the product page template, enlarging the text of the content on the product page along with the “Add to Cart” button. In addition, 1Digital® added in badges advertising their customer service guarantee, security, fast shipping, and easy returns. While the same basic functionality of the product page remains, the updated sizing of the font and placement of the imagery on the product page are better segmented and therefore easier to digest, improving the customer’s ability to gather information during the purchase process.
Mac Me an Offer
Migration: Mac Me an Offer, an organization that buys used Apple products, relied on a WordPress site operating a tool of limited functionality in order to provide quotes for its customers’ products. Unfortunately, the tools they were using were limited, relatively inaccurate, and worst of all, communication between Mac Me an Offer and its sister store, Mac of All Trades, which was based on BigCommerce, was cumbersome.
1Digital® Agency migrated Mac Me an Offer off of WordPress and onto a newly designed and developed BigCommerce store, complete with a new custom app that would vastly improve their customer experience.
To get their old website off of WordPress and onto BigCommerce, we had to write a custom script to draw all of their category, product, customer, and order information onto a temporary Linux server where it could be assessed and configured before being moved to the new BigCommerce store via BigCommerce’s API. This migration was extensive, encompassing nearly 100 categories, over 500 products, and account information for nearly 200,000 customers.
Even after the migration was successfully completed, 1Digital® Agency implemented 301 redirects for each and every URL on Mac Me an Offer’s old WordPress site so that the operation, which was established and had been in business for years, would not lose any traffic or authority. In addition, 1Digital® Agency also monitored the client’s Google Search Console in the wake of the migration to identify any issues in traffic before they could become problematic.
Custom App Development: Mac Me an Offer’s clientele consists largely of people with used Apple products who want to sell them. Unfortunately, no such tool existed for taking qualitative information from a customer regarding his or her used goods and converting it into an accurate quote reflecting what Mac Me an Offer would pay for them.
1Digital® Agency developed a comprehensive custom app for Mac Me an Offer, featuring multiple avenues for quote generation and quote management. On one side, the app collects information from a customer based on the product that the customer wishes to sell. By entering product specific information about their used Apple goods, the app calculates a quote reflecting what Mac Me an Offer would be willing to pay for them. The app also gives the customer the ability to generate a quote by using the Apple serial number instead.
This system not only creates an accurate quote for Mac Me an Offer’s customers based on their product-specific inputs; it also is synched to UPS and generates a UPS shipping label that the customer can view on the BigCommerce Thank You page. To enhance the customer experience, the app is also configured to send an email with the quote details and the shipping label to the customer’s email address.
It is also vastly useful to Mac Me an Offer because it enables them to easily manage the series and products that they will buy back, along with the questions that are asked for any given product during the process. In addition, it allows them to manage serial numbers, track quote completion and abandonment during the process of quote generation, and much more. Finally, it shares store credit between Mac Me an Offer and its sister site, Mac of All Trades, which sells used Apple products.
SEO: Mac Me an Offer, like its sister site, Mac of All Trades, operates in a very competitive market. In addition to the migration and development work we performed for them, 1Digital® Agency also crafted a highly targeted, eCommerce specific SEO campaign to generate higher quality organic traffic to their online store.
Beginning with keyword research, industry research and competitive analysis, our SEO team identified an assortment of keywords to target that were eCommerce relevant and represented a good mix of competitive long and short tail keywords. From there we optimized their site structure, identifying and removing broken links and toxic backlinks, optimizing code, title tags and meta descriptions.
Custom Design: TruSkin, a merchant specializing in premium natural skincare products, operates an online business that relies heavily on content. Their target audience is sensitive to the quality of content that a vendor provides, making it necessary for them to offer a website that is not only functional but also relevant and informative. 1Digital® Agency designed an online store for TruSkin that was more modern and better brand integrated. The completed website provided the information its customers needed to make an informed purchase decision while still affording a pleasant shopping experience.
To begin with, we redesigned their Homepage and About Page to give their website a more trustworthy and credible feel, one that was optimized for the user experience, helping to lead prospective buyers along the purchase funnel and towards the products they desire.
Using the same custom design that we used for the Home Page and About Us Page, we ensured brand consistency across the category and product pages to give the entire website a feeling of cohesion and authority.
Advanced Product Page Functionality: In addition to the cohesive design work of the product pages, 1Digital® Agency also created advanced functionality to enhance their customer experience and encourage conversions. These included an “Add to Cart” button to display beneath the reviews on the product pages, which can stimulate sales with the help of positive social proof. We also created a display to prominently advertise discounts by showing the “percentages off” that were displayed by the price on the product page. We wanted to display helpful, relevant information for their products without having the user look further down the page for it. We achieved this functionality by designing tabs containing information on “Ingredients,” “How to Use,” and “Why Buy from Us” as well as “FAQs.”
Custom Design: 1Digital® Agency designed a fully functional BigCommerce website for Durawear that incorporated a great deal of functionality, including business to business-friendly features. In addition to styling their homepage, product and category pages, about us pages, and creating custom banners, we also designed a contemporary mega menu for them to streamline searches and improve the user experience of their customers. We also created a carousel for the homepage to display featured product imagery to boost engagement.
In addition to this, we created custom product badges for Durawear to display sitewide, as well as a specialized product pricing display for the product pages which would advertise bulk pricing discounts given the customer account and purchase volume.
Development: Custom development accompanied this design project in order to ensure the functionality and smooth operation of the finished site. For example, we made it possible for Durawear to display videos on their product pages to attract attention and promote the utility of their products. We also developed an optimized checkout experience for Durawear by integrating Bolt in order to enhance the checkout experience. As many of Durawear’s customers are also businesses, a quick checkout experience that pre-populates information wherever possible saves time and reduces frustration.
Custom Design: 1Digital® Agency created a custom homepage for Karadise Boutique that included custom banners that would showcase the best of the customer’s product imagery. Throughout the design process, our team ensured consistent brand styling throughout their store on all of their pages, including content pages. As part of the project, we also styled the design of five content pages, including their contact, FAQ, and about us pages.
In addition, the new homepage design featured badges with imagery promoting special “Karadise Kollections” as well as “Bestsellers” and more. We created these listed items using BigCommerce’s native featured product functionality which makes them easy to manage, a very useful benefit to the client. These displays improved the customer experience and not only encouraged engagement but promoted customer engagement and loyalty.
Advanced Development & App Integrations: In order to improve the user experience as well as push sales for desired products, 1Digital® Agency integrated Instock Notify into the BigCommerce store. We installed and configured the app so that the Notify button would display on the product page; this app also brings the additional functionality of emailing the customer when the product of interest is back in stock. We also ensured that their website was optimized for mobile users and would pass Google’s mobile-friendliness test.
Additionally, 1Digital® Agency developed and styled 2 CMS pages for Karadise Boutique, as well as adding an Event Calendar to their Event page using Infuse, so that their customers could better connect with their business.
Custom Design: Alaskan Essences was built on Shopify but operated a website that was very heavy on content and difficult to navigate. 1Digital® Agency created a brand new custom design for them, including a new homepage with custom banners that was simpler and more intuitive, as well as more brand-aligned.
The new custom banners that we designed for Alaskan Essences provided a good mix of visual imagery and content to facilitate their value proposition and product positioning and represented a significant improvement over the original site design which was image-sparse. Because Alaskan Essences maintains a brand that leans heavily on the effect the purity and natural origin of its products possess, this visual improvement to the presentation of their homepage significantly boosted their user experience.
Responsive Development: In addition to a redesign including the styling of major pages and theme integration, Alaskan Essences needed significant development work to improve the quality of their responsive design. Not only did the website need substantial responsive development to offer a better experience for visitors, but in specific, 1Digital® Agency redeveloped their custom banners so they would display in a more appropriate manner on smaller screens while at the same time accommodating larger text. 1Digital® also hardcoded their banner carousel to allow Alaskan Essences to swap out images as desired in order to keep the site looking fresh and modern without requiring too much work on behalf of the client.
Dixie Belle Paint
Custom Design: Dixie Belle Paint, which sells a collection of high-quality chalk mineral paints and tools, is a retailer with a strong need for an artistically designed, colorful site. With that in mind, 1Digital® Agency created a brand new design for their BigCommerce store that was still branded and visually stimulating without being overwhelming.
Their redesign included a new, custom homepage and a custom mega menu. The homepage, which is visually pleasing, features multiple channels for navigation in addition to the custom mega menu. It prominently displays “About” information as well as customer images and customer testimonials. As a part of the design, we also styled ten content pages for Dixie Belle Paint, including information on the company, “Become a Retailer,” “FAQs,” Contact, Terms, and more.
The custom mega menu, which follows the user’s scrolling down the screen, neatly and succinctly arranges Dixie Belle’s complex inventory, which otherwise would be difficult to navigate by its size and scope.
Custom Development: To complete this redesign, Dixie Belle Paints required some advanced development items. For one, Dixie Belle Paints needed their blog moved over to their BigCommerce site and styled for brand consistency. In addition, Dixie Belle Paints needed a site design that would display a different menu based on whether or not the visitor to their store was a wholesaler or a regular retail site. In order to ensure that the proper menu displayed to the right visitors, 1Digital® Agency set up special customer groups in their BigCommerce store and hard-coded two separate menus, one to display to retail customers and one to display to wholesale customers. Finally, in order to ensure the seamless functionality of Dixie Belle’s website, 1Digital® Agency configured and integrated several third-party apps into their website, including Affiliatly, Olark Live Chat, Facebook and Pinterest Pixel, and Rivet Works.
World Maps Online
Advanced Migration: World Maps Online was working with an older platform and wanted to move to a more capable, contemporary platform. BigCommerce fit the bill perfectly, but unfortunately, their old platform was structured in such a way that there was no product data for us to pull from. We created a tool to crawl their product pages and siphon out all of their product data. We removed any HTML pulled from the export and added in new HTML to ensure it would be properly styled in BigCommerce. From there, we entered it into a BigCommerce spreadsheet and configured it with accurate data points before migrating it to BigCommerce via the BigCommerce API.
This migration also required advanced 301-redirects and Google Search Console support. We compiled all of the website URLs, including product and category page and CMS URLs before creating 301-redirects to protect World Maps Online against a loss of data. In addition, we allocated support hours to this project and monitored their Google Search Console for any issues for a month after the migration.
Custom Design: World Maps Online had an original design that was very sparse and dated; we created a brand new site design for them that was not only more brand-aligned but was also more aesthetically pleasing and enjoyable to navigate. We created a new custom homepage along with custom banners and new category and product pages.
In addition, this redesign was created with SEO in mind. Getting the data into their category pages and ensuring it was optimized was a special task. We migrated the code over to ensure that their new store not only displayed properly after the redesign but that it was optimized as well.
SEO: World Maps Online wanted to drive traffic to its online store in addition to improving the user experience with migration to a newly designed BigCommerce store. To do so, we conducted a competitive analysis and keyword research to identify valuable keywords to target. We optimized their site structure, removed broken links and duplicate content, infused their website with fresh, optimized, keyword-rich content, and engaged in a content publication campaign – both onsite and offsite – to increase their authority and rankings and push traffic to their website.
Custom Design: Playsets Parts’ original website was dated and did not present visitors with a shopping experience that was “on brand.” 1Digital® Agency redesigned their website, including their About pages, category and product pages, and their homepage, which included a display of custom banners to showcase their products.
Their new design is more colorful, more kid-friendly, easier to navigate, and better organized. Popular categories and top-selling products are prominently featured on the homepage. In addition, the homepage displays customer testimonials and customer pictures, both valuable, conversion-boosting forms of social proof.
App Integration and Development: In addition to the redesign, 1Digital® Agency ensured that several critical third-party apps were properly installed and configured on their website, including Google Analytics, Yotpo, and Google Remarketing. As Yotpo and Google Remarketing are, in particular, highly valuable applications that facilitate customer engagement and retention, ensuring they functioned properly on Playsets Parts’ website was a crucial part of the project.
Headless Commerce: Westlake Dermatology operates an eCommerce store that is content-heavy; they needed the content-centric focus of WordPress but wanted a way to merge it with the superior eCommerce functionality of BigCommerce. Our developers created a brand-integrated headless solution merging the two platforms to grant Westlake Dermatology the benefits of both.
Customers who visit Westlake Dermatology can consume content on the same website that they could visit to purchase Westlake’s skincare products due to this headless development. As a part of the project, 1Digital® Agency designed a custom branded homepage that was mobile-friendly, as well as custom product and category pages. This enabled customers to search for information and shop for products on the same website, enhancing the user experience. Allowing customers to seek information and find solutions in the form of products on the same page is key to customer retention.
1Digital® Agency also developed custom sort-by options on the category pages as well as custom codes to filter products by “newest,” “featured,” “best-selling” and more. In addition, 1Digital® customized the cart and checkout pages to feature a progress bar and order summary among other features.
Filter Customization: As Westlake Dermatology is a provider with a very large category of products, searching and filtering through them easily is very important to their customers. In order to enhance their user experience, 1Digital® Agency customized “Category Sort-By” filters using a custom script to sort products by title and price on the category page, as well as to display menu items in an accordion-style format. 1Digital® also made it possible for users to filter through the parent categories by more specific criteria, such as by “body area” or “skin type” for the parent category of skincare. Additionally, we created breadcrumbs to display at the top of the page to streamline a customer’s navigation and to make it easier to backtrack through the process.
Call to Order Customizations: Using a standard BigCommerce feature, 1Digital® created a display for the availability of certain products to show as “This product cannot be purchased in my online store.” Instead of displaying a price, the page would display the message “Call to order” along with the number of the line. To do this, 1Digital® had to produce a custom script that the client could use in the future with additional products, enabling them to improve the customer experience and boost conversions where otherwise a sale would be lost.
Migration: The Bob Ross Team reached out to 1Digital® when they were ready to move off Volusion. After discussing their options with our development team, they settled on BigCommerce as their new platform home. We coordinated the data migration of products, customers, and orders to BigCommerce. We also worked closely with the Bob Ross team to ensure that their ERP system, Acctivate, would be compatible with BigCommerce and could transmit data fluidly into the new platform.
Design: Most times clients will use a platform migration as an opportunity completely redesign their site. However, in the case of Bob Ross, they wanted to make sure that they could keep the design their customers were already used to when moving onto the new system. With just a few modernizing updates to the header and mega menu, we were able to replicate their site on a BigCommerce theme to make their translation more seamless.
Development: In addition to a few design updates, we also made a few functionality updates for Bob Ross as well. We set up a customer group that has special permission to transact on the site without processing payment. This is designed for wholesale parameters making large orders which require freight quotes. We also worked alongside a checkout team specializing in MiniBC to allow Bob Ross to vault credit card information for back ordered items and charge their customers at the time their items ship.
Custom Design: Our designers created a simplified yet brand integrated design that provides a lot of value to VitaRx customers. To increase conversions and streamline the shopping experience, we created a sidebar cart that served as a wishlist to which customers could add products as they explored the site. The website design also features prominent customer testimonials that display on the homepage to showcase recent social proof, as well as a series of FAQs on the homepage to engage and inform visitors.
Custom Development: In line with the design we created for VitaRX, we also developed a custom sidebar cart and integrated it into the design of their website. In addition, we developed a responsive design for VitaRX to enhance the experience of their mobile shoppers and to ensure a cohesive, uninterrupted experience across all devices. We also developed functionality that would integrate with their customer rewards programs and recurring order functionality into their website, configuring and integrating both of these features into the site.
PickZen Integration: Our developers integrated PickZen into the VitaRX site, which offers a quiz to customers whereby they could gather targeted product recommendations. We custom designed the entire structure and flow of the survey that the app delivered to visitors to the website.
Oakwood Veneer Company
Custom Design: Oakwood Veneer, a seller of fine exotic veneer sheets, was working with an aging design that was cluttered and overwhelming. They partnered with 1Digital® Agency to create a new design on BigCommerce that was simpler, more modern, and more streamlined. The new custom homepage featured tiles highlighting their popular categories and simplified navigation; for this purpose, 1Digital® also developed a custom mega menu. In addition, we styled multiples custom content pages for brand consistency across their platform. 1Digital® also included faceted filter styling to further ensure brand consistency of their website.
Custom Development: In order to provide for a fluid and enjoyable user experience across their website, the Oakwood Veneer’s custom design was accompanied by a custom development project. 1Digital® Agency enhanced the search functionality of their website by implementing Searchspring and improved customer engagement by implementing Smile.io. As a part of the category page template that 1Digital® developed, we included a section for “Best Selling” products. In order to improve the checkout experience, 1Digital® configured and implemented BigCommerce’s “Optimized One Page Checkout” feature in order to streamline and simplify the process and reduce shopping cart abandonment.
Custom Design: EdenProducts came to 1Digital® Agency in need of a brand new Shopify store. At the time, they were selling only on Amazon and needed a solution that would represent their brand and products favorably, offer an easy, convenient shopping experience, and integrate processes and information with their current Amazon store. The design project for EdenProducts featured a custom homepage design as well as the creation of a custom advanced mega menu and a carousel slider that enabled the client to switch between the presentation of a static image and a carousel banner as they desired. In addition, the brand new website featured custom styling of a number of content pages including a blog and other important pages such as FAQ and Shipping pages.
Custom Development: 1Digital® Agency created a custom Shopify store that was mobile-optimized and brand integrated and developed a series of features for it to improve the UX of the site. 1Digital® developed a specialized shopping cart and checkout pages in accordance with this initiative and developed and advanced mega menu to make it easier to sort through their products.
Integration with Amazon: EdenProducts, located overseas, conducts a large volume of its sales across Amazon and as a result, needed a Shopify solution that would integrate seamlessly with Amazon. As a part of the design of their new Shopify store, the client is now fully integrated across these channels, and data is shared between them, offering visitors a frustration-free shopping experience.
Stover & Company
Migration: When Stover & Company, a B2B and B2C confectionery and bakery supplier, first reached out to 1Digital® they were on a Magento site that they had been using for years. They no longer had time for Magento’s significant upkeep. They wanted something that could be managed more easily. We knew that a big portion of their business is B2B focused, so we suggested BigCommerce as a b2b friendly hosted solution. Our migration from Magento to BigCommerce was done in 2 stages, with ongoing back and forth between 1Digital® and the Stover team about how product and categories would need to change for the new and improved BigCommerce site.
Design: We wanted the new site to have the fun and color of the cake and candy industry, while also communication that Stover & Company is a serious B2B supplier capable of serving large clients. We landed on a design with uses bright and fun images and colors to draw the users eye to the parts of the site which underline Stover’s capabilities and reliability.
Development: The custom development on Stover & Company is woven into the design of the site so as to make navigation just that much easier. The custom auto-scroll on the brands pages makes can immediately take visitors to the brand page for the types of ingredients their business uses. We also worked with several 3rd party apps to bring advanced filtered search to the site and the ability for users to put together a quote list and request a price before checking out.
SEO: Because Stover was migrating from platform to platform, we needed to make sure that a 301 redirect was included in the project. This helps a site maintain its Google ranking even when its URLs will change slightly to accommodate its new system. We also provided ongoing Google Search Console support to watch for, and correct, crawling errors for a month after the new site launched. We are now working on an ongoing SEO campaign for Stover and Company which will take the domain authority that the project preserved and strengthen it even more in the coming months and years.
Polarn O. Pyret
Migration: Polarn O. Pyret came to 1Digital® in need of a platform that offered them a significantly higher degree of custom functionality than their previous platform could offer them. To create that for them, 1Digital® had to perform a highly involved and precise CSV Migration from their old platform to a newly designed and developed custom BigCommerce store. The migration process covered the relocation of over 18,000 products in more than 300 separate categories to their new store, along with account and profile information for over 70,000 customers. 1Digital® also set up a dashboard for Polarn O. Pyret to track changes to users, products, customers, orders and more.
Custom Design: Polarn O. Pyret needed a comprehensively designed BigCommerce website that offers an in-depth level of custom functionality; for this 1Digital® designed and integrated custom themes for their homepage and About Us page as well as for their product and category pages, along with a number of system and content pages. As a part of their custom design project 1Digital® worked at a high level of functionality at a granular level to improve the experience of their users and capitalize on cross-selling opportunities. For example, 1Digital® made it possible for Polarn O. Pyret to advertise gift wrapping services and other custom messages at the level of the product and cart pages on their website.
Custom Development: In order for this complex design to operate seamlessly once their website had migrated to their new BigCommerce store, 1Digital® had to integrate APIs, develop custom processes and provide for the automation of certain tasks. For example, 1Digital® set up cron jobs to automate synching tasks between BigCommerce and COREsense, which was only made possible by the seamless integration of BigCommerce and COREsense through the MiniBC module that enabled for easy and timely payment processing. This module also enabled the client to remove and create instances, manage, edit, add and delete users and products, and map and sync the flow of information between BigCommerce and COREsense. 1Digital® took this a step further by giving the client the option to perform a manual sync as a redundant safeguard. In addition, 1Digital® customized homepage navigation for the benefit of Polarn’s users, installed Nextopia JS to increase conversions. 1Digital® also created a dashboard for Polarn whereby the client could easily manage and track changes to users, products, customers, orders, settings and other instances to streamline management of the site.
Everything for Offices
Custom Design: Everything For Offices came to 1Digital® with an aging design and needed a more modern interface that was easier to navigate by scrolling and click-through. Their older design was text heavy and not optimized for navigational convenience. At the same time, it didn’t offer all it could in the way of product presentation. 1Digital® designed a new website for Everything For Offices with a sleek, modern look showcasing the different categories of new and used products as well as new arrivals. As Everything For Offices dealt primarily in B2B markets and vendor relationships were critical for them, the new website design also prominently displayed some of the vendor partners on the homepage.
Custom Development: The new website design also required 1Digital® to perform some custom development for Everything For Office’s vendor listing and landing pages and customer review pages. The custom built vendor listing and landing pages were developed to work in tandem to create a seamless experience for visitors looking to shop through their inventory by vendor, as well as presenting relevant valuable information to positively influence purchasing decisions. 1Digital® also integrated their new BigCommerce store with Google Customer Reviews so that client testimonials would be visible across the two platforms; this also facilitated the flow of traffic to their site from Google.
Platform Migration: Handcuff Warehouse was working around the limitations of their previous platform, and while working alongside 1Digital® determined that they needed a more robust platform capable of integrating their brand, offering enhanced navigational features and increasing their overall UX. They were also having a hard time working with their current platform with respect to SEO and needed a platform that made it easier to streamline SEO initiatives. In order to achieve those goals 1Digital® migrated their website to a newly designed and developed BigCommerce store that was better equipped to handle their daily operations.
Custom Design: Handcuff Warehouse needed a more modernized logo as part of a redesigned brand, which 1Digital® created for them and subsequently integrated into the design of their website. 1Digital® also designed a custom banner for Handcuff Warehouse calling attention to some of the key selling points of the organization. Specifically, they needed a design to showcase some of their custom options, like the engraving services they paired with some of their products.. In addition, 1Digital® created “Featured Item” banners as well as “Top Product,” “Popular Category” and “New Product” thumbnails that streamline the process of searching and checkout. The finished custom design for their homepage was also easily navigable via scrolling, whether on a desktop or mobile device and placed social proof and company info front and center. 1Digital® also designed and developed an advanced mega menu to help streamline searches for specific products.
Custom Development: Before proceeding with the migration, 1Digital® developed custom sub-category thumbnails into each category page for Handcuff Warehouse in order to ensure compatibility and functionality. 1Digital® also developed category pages to enable visitors to “Read More” or “Read Less” about a given product so as to preserve the experience of visiting a category page without being overwhelmed. 1Digital® also developed a custom carousel to display compatible or complementary products on each product page to help Handcuff Warehouse capitalize on cross-selling opportunities.
Custom Design: Kel-Lac Uniforms, Inc. came to 1Digital® Agency to help them create a site design that was optimized for user experience. They knew they wanted to present their products in a favorable light and make it easy for their customers to find them. 1Digital® created a contemporary and structured homepage, category page and product page designs in addition to an advanced mega menu for easy, type free navigation. 1Digital® also created several custom banners for Kel-Lac’s website to represent their products in a professional yet appealing manner that was consistent with the company image.
Custom Development: In conjunction with this design project, 1Digital® developed advanced product searching and filtering capabilities as well as specific pricing and invoice printing functionality to enhance UX. As a part of their product pages, 1Digital® developed a “strikethrough” pricing display that instantaneously displayed the savings customers would receive through Kel-Lac’s below-MSRP pricing strategy. 1Digital® also developed a feature that would streamline the shopping process for visitors by enabling them to see product information and price as a part of an “add-to-cart” dropdown function. In addition, 1Digital® developed a function for Kel-Lac’s customers to print invoicing from their account page on Kel-Lac’s BigCommerce website.
1Digital®’s team developed all of these features with SEO in mind for a fast site that contained SEO friendly coding. As a part of this, 1Digital® implemented ‘lazy loading’ – a feature whereby page speed loads as a user scrolls rather than all at once – in order to increase page speed.
Divinity Clergy Wear
Custom Design: Divinity Clergy Wear needed a new website design that was more modern, better aligned with their brand image and easier to navigate. They also needed a design that portrayed their products in a more valuable light. 1Digital® Agency created a custom BigCommerce store for them that hit both these marks; the custom homepage design created for Divinity Clergy Wear also showcased popular products and categories, custom banners, and easy access to important pages such as their ‘About Us’ and Blog.
Custom Development: Divinity Clergy Wear’s brand new store needed some custom development to enhance the UX and make the shopping experience more streamlined and enjoyable. 1Digital® Agency developed an advanced mega menu and search functionality for the design of their website, along with a 1-page checkout to improve the conversion rate optimization initiatives of their business; 1Digital® Agency also developed a custom response design to ensure that their website would pass Google’s mobile-friendliness test.
SEO: 1Digital® Agency created a custom SEO campaign to accompany the design and development project of Divinity Clergy Wear’s custom BigCommerce store. After extensive industry and keyword research, 1Digital® Agency optimized the content on their website, updated the coding and design of their website and published new category page and blog content to their online store in conjunction with the publication of off-page posts to generate backlinks to increase their authority.
Custom Design: Western Evergreen came to 1Digital® Agency with a website design that was difficult to navigate and sparsely populated with information. There was little to no brand integration in their homepage design. 1Digital® Agency created a homepage design with custom banners that was not only more colorful but more inviting and easier to navigate.
Branding: 1Digital® Agency integrated their logo into the design of their website and extracted elements from the logo’s colors and design to integrate into the overall website design. This gave a sense of cohesion throughout the entire website that the website needed.
Development: 1Digital® Agency created a robust development plan for Western Evergreen that included the creation of multiple content pages including a blog page. In addition, 1Digital® Agency developed a mobile friendly design for their website, integrated their website with social media for greater exposure, created multiple custom designs for their pages and developed a more convenient checkout process.
Custom Design: Waterfront Gourmet needed a site refresh to better align with a target market that was growing both in size and in diversity. 1Digital® refreshed their site with brand new imagery and photography to capitalize on the experiential role that a good meal plays into both social and commercial meetings. In addition, 1Digital® created upselling and cross selling opportunities on many pages within their website to give Waterfront Gourmet the ability to take advantage of a greater market share.
SEO: As the design team worked to update the layout and imagery of Waterfront Gourmet’s website, 1Digital®‘s content team updated older content on their website so as to better align their message with their target market. This updated content was also a part of their onsite optimization initiatives and created in accordance with their larger keyword strategy. In addition to the redesign, 1Digital®’s team creates content for Waterfront Gourmet on an ongoing basis that serves two functions – to inform their customers as it brings in traffic.
Hot Tub Club
Custom Design: Hot Tub Club came to 1Digital® in search of a custom redesign to give their website a complete makeover. The original design was static and generic, and 1Digital®’s team worked to create not only a new logo and graphics, but a custom slider and mega menu. Their business offers a broad array of diverse chemicals and pool treatments which can be clumsy to navigate through a search; the mega menu we crafted for them made it easy to categorically organize the many products and make them easy to find. In addition, the slider we created for them keeps the background of the site fresh while presenting a variety of solutions to common issues faced by pool and hot tub owners.
Branding: A company’s logo needs to be immediately recognizable and memorable. Hot Tub Club needed a fresh look for customers to associate with its business, and one that could easily be integrated into their design. 1Digital® created a brand new logo and colored the rest of the site design in accordance with its palette.
Ohio Hardwood Furniture
Redesign: Ohio Hardwood Furniture was working with a website that didn’t fully represent the value of their brand. 1Digital® redesigned their entire website, streamlining its interface to become more visual-centric instead of text-centric. Complete with more vivid product images and an easily navigable hierarchy, their new website seamlessly integrates their brand image and facilitates shopping.
Advanced Development & Customization: Ohio Hardwood Hardwood Furniture is not only noteworthy for their unique, handmade furniture. They are unique for offering many models they produce in different stains and with different upholstery styles. They wanted to be able to show their customers exactly how some of their pieces would look with these different finishes. 1Digital® developers produced custom swatch functionality for their online store that would enable their customers to see exactly how their furniture would appear to offer insight into how a piece of furniture might appear in their home.
Custom Design: Planner Pads came to us with a Magento website design that they wanted to overhaul, which would include not only custom design but custom development and rebranding. They wanted a custom design for their homepage that included a custom content management system design showcasing information on why their products work, how to get started with their system, different products and more. We worked with them to provide that in an easy, logically navigable format.
Development: Reworking Planner Pads entire website required custom development as well. In addition to changing the layout of their website to make it easier to navigate, 1Digital also condensed the portal by which users explore the stages of “How Planner Pads Works” making it easier to navigate and digest.
Rebranding: In addition to custom design and development, we worked very closely with Planner Pads to create a simpler, more powerful customer value proposition through fewer words and a more visual approach. Their current website was text-heavy and relied on a lengthy explanation of benefits – While certain elements of their image remain the same, the new design visually conveys the idea that Planner Pads can help its customers cut back on cluttered and confusing schedules.
ERC Wiping Products
Data Migration: The team at ERC Wiping Products initially approached 1Digital about a migration to a new eCommerce system. They were on a custom platform but wanted to move the BigCommerce for the increased standardization and ease of use. However, because their platform was unique we knew we couldn’t build a direct connection to move the data straight from platform to platform. Instead, ERC provided us their customers, orders, products, and categories all in CSV sheets. We manually checked these sheets and built custom scripts to add the data into the new platform piece by piece.
Custom Design: A move onto is a new platform is also a great opportunity to update your design. Since we were installing a new theme for ERC anyway, we wanted to give them an updated look while we were at it. The new ERC design not only uses more modern design elements, but it also reconstructs some of ERC’s navigation to make it easier for the customer to find the right section. By bringing forward the industries that ERC services, the navigation makes it easy for a visitor to immediately find the selection of products that applies specifically to them.
Custom Development: ERC is a B2B retailer, and so their site needed a lot of smaller customizations that the average BigCommerce merchant would never think about. For example, BigCommerce has great and highly configurable bulk pricing rules. We did customization to make sure ERC’s bulk pricing changed based on product options, and also automatically broke the ‘price per unit’ down so that it would display in the BigCommerce bulk pricing chart.
Data Migration: One of KM Herbals’ concerns was the limitation of the platform with which they were working, specifically in terms of scalability and data management. They needed to transfer product data as well as important customer data such as profile information. With the help of the team at 1Digital Agency, KM Herbals successfully migrated valuable data to BigCommerce, which would ultimately offer them better flexibility and control of their website.
Custom Design: KM Herbals took advantage of the migration as a capital time for a redesign. They wanted their website to put forward a new look and feel overall to appeal more directly to their target audience. They also wanted to restructure the manner in which information about their business and products was presented on their site. Our team got in touch with the elements of the old site that were capturing the essence of their image and drew on them to create a fresh look that gave new life to their site design.
Custom Development: A big concern for KM Herbals was their ability to offer different experiences to their retail and wholesale users. They wanted to avoid a one size fits all approach, and we worked with them to create a new CMS for their wholesale users that enabled them to buy in bulk and segmented their value as a wholesaler seamlessly from their value as a retail partner.
Mac of all Trades
SEO Marketing: If you’ve ever wanted to get started with SEO but didn’t have the time to devote, a professional SEO agency may be just the ally you need. In this case study, we explore the unique predicament of Mac of All Trades and Mac Me an Offer, and how they benefited from some professional advice.
Platform Migration: Sagebrook Home connected with us at 1Digital Agency because their site was on an older, proprietary system, that was also locking them into year-long hosting contracts. They knew they needed a fresh start with more freedom, and had settled on BigCommerce as their new platform. We worked side by side with the BigCommerce team throughout the length of the project to make sure their data came into the platform from their ERP system, and that all the functionality they needed would be feasible through our customizations to the BigCommerce system.
Custom Development: The Sagebrook Home site is bursting at the seams with custom functionality, though you might not know to look at it. Because Sagebrook works mostly with dealers and retailers, there is a ton of specialized wholesale and pricing functionality to allow Sagebrook to show their customers bulk pricing and discounts for ordering by the case. The main custom piece is Sagebrook’s checkout. The checkout is done on BigCommerce’s highly customizable SDK checkout, in collaboration with MiniBC to allow for Sagebrook to charge in the variety of ways that their dealers are used to.
Custom Design: A new site on a new platform is a great time to do a new design. Our design team took most of the elements of the Sagebrook branding from the previous site and updated it to make all the site’s new custom features easy use without being so distinct as to be obvious. Photos are a big part of this site, so the site’s look complements the aesthetic of the decor that Sagebrook Home deals in.
Custom Design: J Devlin came to 1Digital Agency for a few different reasons. Along with boosting the online presence of their website, they also wanted a custom design project that would modernize their site, incorporate branding, and allow for better user experience. Their custom design project with 1Digital included a responsive design along with a full site redesign that focused on their uniquely handmade products and personalized creations.
Development: In addition to the site redesign and responsive mobile design, 1Digital developed an easy-to-use and fully functional mega menu for J Devlin that organized all of their products in one location so that users can easily see all product options. We also integrated a “Share, Shop & Get Inspired” Instagram feed on the homepage to encourage customer interaction and increase conversions.
SEO: J Devlin Glass Art partnered with 1Digital for an aggressive SEO campaign that targets keywords relevant to their business in order to boost traffic to their site. With a successful website redesign, 1Digital is focusing on targeting the pages that are most important for J Devlin. Our strategy includes link building, on-page optimization, and content creation that incorporates the warm and personalized J Devlin brand and voice.
Framework Update: Nick Mayer from Air Soft Station had been a 1Digital Agency client for a few years. We worked alongside Nick on a retainer basis making updates and changes to his site that had seen positive results in a variety of A/B conversion tests. When it finally came time for Nick to upgrade the Air Soft Station site from BigCommerce’s Blueprint framework to Stencil, he knew he wanted to take all of the improvements we had done for the site over then years with him. Since we had done the changes to Blueprint in the first place we know exactly what would work on Stencil and what we could rebuild to function on the new BigCommerce framework.
Design: Along with the upgraded framework, Nick wanted to use this opportunity to give Air Soft Station an updated look. Because we were already changing his template files, a new custom design could be rolled into his Stencil upgrade at less expense. We took the color scheme, branding, and basic design language of the Blueprint site and changed it slightly to give it a more modern presentation. This version not only uses more contemporary fonts and design elements, but it is tailored to work better with the functionality that comes with a Stencil framework.
Development: We rebuilt quite a few custom functionality tweaks for Air Soft Station’s new Stencil site. These were small changes that were not native to BigCommerce but had been proven, by A/B testing to increase conversion on the site. Amongst the tweaks we carried over, were things like allowing the customer to always see the price of a product in the sticky header when on a product page, and displaying to the customer exactly how much more value they would need to add to their cart in order to qualify for free shipping.
The Knife Connection
Custom Design: Ethan, one of the Knife Connection’s co-founders, reached out to 1Digital Agency when he was getting ready to move his site from an outdated CS-Cart store to a new BigCommerce store. Ethan was excited by the prospect of using new and updated technology for the store and wanted an updated design to go along with it. His philosophy was to offer customers the path of least resistance in all aspects of the site. Our new BigCommerce design focuses on highlighting both category and brand prominently so that each type of shopper can find what they’re looking for as soon as they hit the homepage.
Custom Development: As part of Ethan’s path of least resistance approach, we made special development tweaks to make the site as easy to browse as possible. The advanced mega menu employs two different layouts, to cater specifically to a customer shopping by brand or by category. We’ve also employed a mini cart feature so that customers can edit their selections without interrupting their shopping experience. Our developers customized the standard BigCommerce responsive version to create a seamless mobile experience on The Knife Connection.
SEO: The Knife Connection had bad experiences with supposedly ‘professional’ SEO companies in the past, but once they had experienced the full 1Digital design and development process they were ready to trust us with their search engine marketing as well. We performed 301 redirects when moving the site to the BigCommerce platform so that they wouldn’t lose any domain authority during the migration. Our ongoing SEO campaign focuses on promoting The Knife Connection’s most popular categories and brands so that shoppers who are already motivated to make a purchase can easily find the new and improved store.
Custom Design: When Craig Wallace got in contact with 1Digital for a custom website design, his business was only just spinning up. Kanjera makes and sells a very limited line of high-quality hunting backpacks. The first products were still being fabricated when our project kicked off, but Craig wanted to start his online store off on the right foot. For this design, we had to take into account that the store would be selling two main backpack products to start with. The homepage layout gives both backpack choices a detailed banner that allows visitors to immediately narrow down to the product they’re interested in.
Custom Development: In keeping with the site’s product heavy focus, we custom-built an expandable product description section into the site’s product page template. This section allows Kanjera to provide more information and deepen the value proposition once the visitor has self-selected a product path on the homepage.
Branding: Craig had a pretty good idea of the branding he wanted to use for Kanjera when the project began. The new company had a logo and a color palette to start from. The advantage to starting your business with off a custom designed website is that we could take those elements that Craig had prepared and coalesce them into a concrete visual style. A design language that not only carries through their entire site, but can be used for packaging, social media, and any other visual branding the company might need to do as they move forward and grow.
Custom Design: When Robin from eFilters first got in touch with us, they had a website that was bogging their business down with technical issues. They needed a site that could keep up with their business with a new look that could impress their customers. Robin turned to us to update their new website design and make it more fun and modern. We implemented better-organized navigation and added more strategically placed call-outs to encourage the user to complete orders on the website quickly and easily.
Custom Development: eFilters had also been planning to add new custom functionality to their brand new storefront. They wanted to make it more enticing for customers increase their order value. We implemented free shipping offers based on the dollar amount in the cart and built a custom script that displays an eyecatching free shipping badge on a product’s image. This system allows eFilters to easily control the products they want to promote from the backend of their Shopify store.
Integration: eFilters had a robust suite of third party apps they were depending on for increased functionality, and they knew these systems would need to be reconfigured for their new store. We installed and configured 8 different plugins on the eFilters website that help the user have an easier experience. Those apps included: Loyalty Lion, Zendesk Live Chat, Free Shipping Bar, and many more.
Design: When Sam reached out to us she had owned a brick and mortar store in New Orleans for nearly a decade, and she wanted to diversify her business online. Naaz Boutique had never had an eCommerce store and she wanted their online presence to make a professional first impression. Sam came into our office for a design brainstorming session with our design team. She brought a ton of her eCommerce inspirations to the table, which we synthesized into the light, modern design you see now.
Development: In addition to a strong vision for her design, Sam let us know upfront which functionality pieces she needed to have for the Naaz Boutique site. Each of the additional functionality items, like the alternate image flip effect in the product images, or the custom product color swatches, were chosen for their interactivity. We wanted to give customers more reasons to click and explore further.
Digital Marketing Audit: As part of each of our custom design projects, we provide a complimentary digital marketing audit to help the client start marketing their new site with a game plan. Because Sam’s products are so visually appealing, we recommended Google Shopping and Facebook advertising. Both channels make ample use of the product photos in their targeted ads.
Branding: JB Tools got in touch with 1Digital Agency when they were planning on a serious revamp of their online presence. They were moving their BigCommerce Blueprint Site to the Stencil framework and we paired that move with a whole new custom design as well as a new direction for their logo. Our design team studied trends in more than 50 other logos from companies in the construction industry to provide JB Tools with a new logo that would also set the direction for their new eCommerce design.
Custom Development: JB tools told us that shopping by brand was extremely important for their customers. After all, these customers need to repair very particular tools so it’s important to get pieces from the matching brand. In the past, JB Tools had carried so many brands that it was cumbersome to sift through and find the one you needed. We created a specialized brand page with a list that was easy to refine and search in order to get customers to the brand they need more quickly.
Domain Change: Part of JB Tools revamp was a new name to go along with their new look. They wanted to change their domain name, but that can be tricky to do and not lose the authority your site has built up over the years. We did 301 redirects to make sure Google registered JB Tools change of address. We also monitored their Google Search Console for a month after changing the domain to make sure no problems cropped up.
Retainer Support: High-Tech Battery Solutions has been a client with 1Digital Agency since 2015. They originally reached out to handle the technical support for their website on Volusion. We provided this technical work though our support retainer, meaning that any time the site needed an update, a bug fix, or a change the High-Tech Battery team could simply assign us a task and have their ongoing site maintenance taken care of. So when it was time to give the site a redesign on a brand new platform, 1Digital Agency was the obvious choice.
Platform Migration: High-Tech Battery Solutions had been using the Volusion platform for many years, and had begun to feel that they were no longer keeping up with the newest functionality available in the industry. We suggested that they move to BigCommerce. We custom designed a brand new site to launch with on the new platform as well as did a migration of all customer, category, product, and order data into the new system.
Custom Development: We custom coded everything into the latest version of BigCommerce stencil framework. The BigCommerce open API also gave us the opportunity to create a piece of customization that the High-Tech Battery team had been wanting for some time. One of High-Tech Battery’s most popular categories is motorcycle and power sports batteries. We built a custom Make, Model Year search for customers who want to find products specific to the equipment they own. This allows customers to easily find their products with out searching for serial numbers on old or missing equipment.
Custom Design: We used this migration as an opportunity to redo the site’s design, which hadn’t changed much during their years on Volusion. The new design not only looks much more modern, it’s also better organized for conversion and ease of use. The most visited categories are given top real estate on the homepage. This allows customers to easily put themselves into a particular sales funnel and find the batteries associated with the kind of vehicle they own.
Consulting: When Matthew from Straight Down, a retailer of quality golf apparel, reached out to 1Digital Agency the store had been on a free BigCommerce template for a year. All his local web developers were advising that Straight Down leave BigCommerce and move to WordPress because it was open source and Matt was feeling like he lacked the freedom to make changes that he envisioned for his own site. We counseled against the conventional wisdom. You can make changes to a BigCommerce store pretty freely. You just need a team that knows how to do it. We were able to create the site that the Straight Down Team wanted without the hassle of migrating to another platform.
Design: Straight Down came to us with a good idea of what they wanted their new homepage to look like. They had a basic wireframe detailing each section of their new design. They just needed someone to bring it to life. We were able to use their wireframe to create a Photoshop mockup that would allow the Straight Down team to see their vision with more clarity. After a few rounds of changes and updates, we were approved to develop something pretty close to what they had originally suggested.
Development: In addition to renewing the look of Straight Down’s site, we also added in new functionality items that did not come out of the box with their BigCommerce template store. We added a beautiful high res video to the homepage. We also added easy-to-use color swatches that allow the customer to swap between product variants wherever they find them on the site, whether that be the category listings, featured on the homepage, or in a search result.
Branding: Peter from Habrevo reached out to 1Digital® for help building a web presence and creating an official brand for his company’s curated apparel business. They had a vision of a brand that would come to represent the place where professional cyclists and hobbyists from all over North America go to purchase innovative, high-quality cycling apparel. They wanted a high-end, professional look with a clean feel, so we helped them take that vision and bring it into focus by creating an original website complete with custom-designed pages, clean B&W; color scheme, and brand new logo. Roadkit is the resulting website and brand that Habrevo envisioned and 1Digital® help build.
Custom Design: When Habrevo approached us, they knew it was paramount that in order to best serve the cycling community in North America, they would need an innovative, brand-focused, high-quality website. 1Digital® brought their website vision to life with stunning imagery and an easy to navigate user interface which was custom-built in BigCommerce. The resulting Roadkit website was both a clean and welcoming website that is the destination apparel shop for Hardcore cyclists that know what they want and beginners who don’t know where to start.
B2B: Habrevo sought us out to help their start-up make its mark as a reliable and trustworthy business that brings innovative, high-quality apparel to professional cyclists and enthusiasts. Our dedicated team worked with Peter to develop a website with a clean, professional look and a brand that represents the best of curated cycling apparel to build a loyal customer base based on trust.
Office Replacement Parts
Custom Design: Office Replacement Parts had been operating with a store design that was roughly ten years old. 1Digital® was called upon to give the site a design facelift that brought a successful but antiquated design a more exciting modern look and feel, while keeping the B2B customer buyer’s journey prevalent. In addition to bringing the design update with fresh imagery and text, our designers also completely updated the framework to assist in driving customers further into categories then their previous design.
B2B: Office Replacement Parts came to us looking to preserve the mark they have made supplying businesses with top quality replacement parts for their office furniture. We worked with Adam and Sam to develop a site that speaks the specifics of their niche B2B with a fresh professional look.
SEO: To pair with a fresh new design and optimized framework, our team laid out new strategy for SEO. Our team has built content and targeted keywords specifically to attract office managers and people who are in positions to purchase B2B office parts.
Custom Design: Founded in 1978, with 14 brick and mortar locations across Puerto Rico, La Española reached out to 1Digital Agency when they were finally ready to join the world of eCommerce. We knew that for a brand as well established as La Española, a template site simply would not square with the image that customers already had of the brand. We synthesized their longtime imagery and branding into a modern eCommerce site that exuded the professionalism already associated with the La Española Beauty name.
Custom Development: The La Española site makes use of BigCommerce’s custom group functionality. La Española has two main customer groups, students and wholesale partners. Both get a discount on the items available in the store. We created two custom from using a third-party service and integrated them with the BigCommerce site. Users can apply to be placed in one of these customer groups by filling out these forms and, if they are accepted by the La Española team, they will see specially tailored products and prices on the site when logged into their user account.
SEO Marketing: After the site was complete we stayed on as La Española Beauty’s partner for SEO Marketing. They want to get their site in front of customers both in the U.S. and Latin America, which takes special consideration when constructing an SEO strategy. We are writing content in both Spanish and English, as well as building Latin American and U.S. based backlinks in order to build La Española’s domain authority in both regions.
eCommerce SEO: When taking on the iDemiGods project we knew they were starting behind the 8-Ball. It can be difficult for a merchant based outside the United States to achieve U.S. rankings. Fortunately, those odds can be beaten with the help of a U.S. based digital marketing firm. We used our network of content publishers to build iDemiGods domain authority inside the United States. Now the majority of their organic search traffic comes from the U.S.
Buy Rocket Motors
Custom Design: Robert reached out to 1Digital® looking for a design that would skyrocket his store’s sales and keep his fellow rocketeers coming back for more. Our design team crafted a fun design that played on space exploration, while still displaying his products in a highly professional that converts traffic into sales. The results were out of this world.
Custom Development: Buyrocketmotors.com provides a unique product that requires hazmat shipping charges to be included on some purchases. Our developers built custom scripts and shipping rules to apply hazmat shipping charges to products that required special handling. The task was identifying a complex variety of different cart combinations and actions that needed to be considered when developing these shipping rules. The site now has automated processes that occur during the checkout to apply the correct shipping charges creating a seamless path for the customer to complete their purchase.
Optimized Checkout: To compliment streamlining the custom shipping processes we put in place, we implemented a one-page checkout to reduce friction while customers complete their purchase. In addition to the one-page checkout, we configured PayPal express checkout confirming shopper’s confidence and the store’s ability to convert.
Framework Update: Trailheads originally reached out to 1Digital® when BigCommerce updated its theme framework. The theme framework is the skeleton on which all of a platform’s stores are built. Trailheads knew that they would need to update from the old framework, Blueprint, to the new framework, Stencil. After deciding on an new design and some new custom features, we were able to build Trailheads a new version of their site on a new theme framework.
Migration: Even though Trailheads was going to remain on BigCommerce, they still needed a migration. As it happened, their blog had the domain trailheads.com and the store was on shop.trailheads.com. This multiple domain setup is inadvisable for maximizing SEO effect. We changed the main domain to point to the store and migrated the blog content from WordPress to BigCommerce so that Google could crawl all their content in one place.
Custom Development: One of Trailhead’s differentiating features was their ability to create custom orders. We designed and developed an FAQ page with a gallery and expandable content areas to explain the benefits of custom orders and explain to visitors how to place one. We also knew that Trailheads had a ton of product video they wanted to make the most of. Our custom product page has multiple areas where a browsing customer can access Trailheads high-quality explainer videos.
Custom Design: Shams from AV Leaderz first reached out to us at 1Digital® because he wanted SEO for his site. He’d had the business for years and was doing well on eBay and Amazon, but his eCommerce site was seeing almost no sales. As soon as we saw it we told Shams that even the world’s best SEO campaign wouldn’t bring him new sales because his site design was so out of date. He had missing images and broken pages to boot. We put AV Leaderz on an accelerated design track so that he could get a new design up quickly which would be able to convert the new traffic he’d be getting from his SEO campaign.
Development: In addition to some of the broken pages on the site, Shams also had a custom search tool which was no longer functioning. AV Leardez sells car stereo equipment. This tool was built so that customers could enter the make, model and year of their car and get back the corresponding stereo equipment. He originally asked us if we could salvage the tool which had been added originally by another firm. In the end, it was beyond saving, so we replaced the tool with a new one created by our development team.
SEO: While fixing the more basic elements of the AV Leaderz site, we were able to get an SEO campaign up and running. eCommerce SEO takes time to build momentum. In the months that his new site was being designed and developed, our SEO team was creating content and fixing mistakes. This jump-started work began to rank AV Leaderz pages for some of the most competitive terms in their industry by the time the site was ready to go live.
New York Replacement Parts
Migration: When New York Replacement Parts reached out to 1Digital® they were on an eCommerce platform known as nopCommerce. Though nopCommerce was free they did not feel like it was giving them the functionality and reliability they wanted. They had targeted BigCommerce Enterprise as their new home. 1Digital® is particularly highly regarded among BigCommerce partners when it comes to platform migration. We performed a full data migration for New York Replacement Parts including products, categories, customers, orders, and blogs.
Design: New York Replacement Parts is a B2B business and therefore did not place paramount importance on how their site looked. We counseled them that even B2B sites can benefit from a modern design. Even if your customers don’t particularly care about the latest in web design trends. They will benefit from clearly laid out pages that are designed to make it easy for them to find what they need and get it quickly. Our new layout made it simpler for customers to find items by brand and to learn about New York Replacement Parts Business Accounts.
Development: A new design can go a long way towards making it easier for customers to shop, but it can certainly be helped by a couple of well-placed custom design elements. On New York Replacement Parts we used extra functionality to make it easier for customers to shop by subcategory. The category pages have an additional subcategory section which allows the customer to drill down as soon as they enter one of the top level categories. Some even have a custom subcategory slider which allows the customer to browse more specific selections.
Branding: When Logan McAlister reached out to us at 1Digital Agency he was considering a total rebrand for his business. His site, under the name Welcome Home Joe, was a very simple WordPress template site with no eCommerce functionality. Logan was considering launching a completely fresh site with a new look, under a new name, that would allow his customers to purchase his services directly through an eCommerce cart. After extensive discussions about his requirements, we were able to find a suitable eCommerce platform which could provide the custom functionality he needed, as well as settle on a new look to go along with the new name, Resonate Gifts.
Development: Resonate Gifts is not a typical eCommerce store. They sell gift packages, meant to be sent out over a period of weeks and months. So naturally, Logan needed a lot of changes to the out of the box BigCommerce functionality. Our developers were able to build a complex step by step process that allows Resonate Gifts customers to create and customize their gift packages, all within fields that Logan can manage in the BigCommerce admin area.
Design: The Resonate Gifts site needed a fresh, modern look in order to differentiate it from the old branding, but it also needed much more than that. Since this is an unconventional eCommerce product with an unconventional purchasing process, we wanted the site to explain clearly to every customer exactly what they were in for. The simple, clean design takes every opportunity to explain the steps of the process and make clear the difference between each of Resonate Gifts different packages.
White Mountain Knives
eCommerce SEO: With a brand new redesign under his belt, Justin from White Mountian Knives knew he needed to get traffic to the site in order to make it’s new and improved look pay off. When we began his campaign, the store didn’t have any rankings in the top ten pages of Google. Now they have page one rankings for competitive industry search terms. We’ve also been able to leverage the email list that Justin has built over the years to provide regular boosts in sales from intelligent email promotions.
Testimonial: Testimonial: I could tell that it was essentially a full-time job, I had no more time to do it. Why not find someone who was an expert in it rather than adding something else to my repertoire. 1Digital® has done a great job!
Branding: The folks at Inspyr got in touch with 1Digital® because they were starting from scratch. They had a template site on a Shopify store and they were redoing their branding from top to bottom with a new logo, new colors, new packaging and more. They needed a design partner who could bring the alterations they had already made to the other parts of their brand to their web presence seamlessly.
Strategy: Based on their notes we new the best way to approach this new web presence was for Inspyr to get their story across. Inspyr’s brand is based on how customers relate to the story of the company, and how that makes them feel about their own journey. The products and the brand are imbued with messages of inspiration, so we felt that the website should be too. At each and every turn we took the opportunity to make sure the website made the story of the company clear.
Design: In addition to updating their template, we designed a new Homepage and About Us page for Inspyr. Both of these pages are crucial to giving a visitor to the site a strong impression of the brand. Inspyr gave us comprehensive brand guidelines which we were able to follow to the letter in order to deliver new page designs which flow perfectly with the new direction for their business.
eCommerce SEO: Gatorchef started on SEO work after working with us on a custom redesign for their Volusion site. Their industry, B2B restaurant and kitchen supply, is one of the most competitive out there when it comes to organic ranking. Gatorchef had been trying to make a dent by themselves, but their small marketing team was pulled in too many different directions. We had already proved during the design and development process that we were eCommerce experts, so Gatorchef decided to let us take on the challenge of pushing their site up these competitive search terms with more dedicated time and expertise than they were able to spare.
Testimonial: Even when we had a person dedicated to doing it before, I don’t know that he was as structured as you guys are doing it. As far as effectiveness, you guys have been very effective as far as technique and writing style.
There is a (probably apocryphal) quote often attributed to Michelangelo about how to sculpt an elephant. You simply start with a block of marble and then chip away everything that isn’t the elephant.
“As a one-person operation, you can only do so much. You have to learn to key into what sets of information you want to concentrate on. 1Digital® has helped me focus in on the metrics I want to follow.”
– Angelica Dewlow, Location Sound
Consulting and Conversion Optimization: When Hammock Gear first contacted us they had a problem which went deeper than just an outdated looking site. Their products are involved and intricate, but the navigation on their site was simple, too simple to allow customers to easily find the exact combination of options they wanted. We suggested a more robust menu with dropdowns and sub-dropdowns which allows customers to drill down to the product they were looking for while also minimizing their number of clicks. We also suggested subcategory landing pages which allow customers a visually engaging way to select the types of products they’re after.
Design: When Hammock Gear hired 1Digital® they were using the same BigCommerce template they had set up when they opened the online store almost 10 years ago. Their customers, however, are in large part younger, hip, and outdoorsy. They knew a more modern design was required in order to appeal to this customer base. Our design pops with color and makes liberal use of lifestyle and product imagery in order to communicate a story of Hammock Gear’s brand with their customers and decrease bounce rate.
Development: Hammock Gear’s products are highly customizable. We wanted to ensure that the customers were able to envision the product they were buying as clearly as possible on Hammock Gear’s product pages. We set up custom product option rules in the BigCommerce system so that customers could change just the liner color of a hammock, or just the fabric, or the color of the straps, and the product image will continuously update to display the chosen combination of options.
eCommerce SEO: Velvet Cloud reached out to 1Digital® because we’re well known in the vape industry as good partners for SEO. Nicotine products can’t be directly advertised on Google, Facebook, or myriad other digital platforms, so vape merchants rely on good SEO to get their products in front of new customers. That makes this a very competitive space. We’ve been doing vape SEO so long that our writers were already well versed in how to create content for them when Velvet Cloud signed up. We were also able to help Velvet Cloud improve their reach in other ways including email marketing and day to day development for their eCommerce site.
Testimonial: That is probably my favorite part. 1Digital Agency does everything, as things come up or as I need something as we grow. For example, we had to implement an age check system, and of course, you guys can do it. It’s like having a development team on staff, especially because you work with the same people all the time, so you feel like they are on staff.
Pro Teeth Guard
Branding & Design: JP & the Pro Teeth Guard team came to 1Digital® for a total website overhaul. They have a great product that was selling well, but they wanted to increase conversion rate & improve customer experience. They knew their product needed some explaining and were looking for help getting that information across in a way that wouldn’t turn visitors off. 1Digital® helped by giving the Pro Teeth Guard audience a more straightforward and enticing design to engage with. This new custom site employs a welcoming flat design aesthetic. This layout is designed to tell a story that explains the product while also focusing on its myriad uses. The site was designed to be an exceptionally informative experience on both desktop and mobile.
Development: We developed the website on BigCommerce so that each available nook and cranny could be utilized to relay information about the product. The site has small tweaks all over for a better experience that allows customers to easily scroll through content. We also added small popups to keep users on the page, while delivering snippets of important information. We integrated a highly recommended 3rd party plugin called stamped.io to draw attention to the company’s strong reviews.
Optimization: When we first looked at the Pro Teeth Guard site it was loaded down with content. Even though it was overwhelming for the site’s visitors, all that content was catnip to Google. We optimized the content in its new form so that it’s easier for customers to read while still impressing Google algorithm.
Migration: When the folks at ShadesDaddy first contacted 1Digital Agency, they were looking to do a site speed optimization of their Volusion store. Upon further review with their team, we soon discovered that a simple speed optimization would not be quite enough to bring the ShadesDaddy site to the point where they wanted it. We suggested a full platform migration from Volusion to Shopify Plus, a more premium eCommerce service with the newest features. 1Digital® did an in-house migration of all of ShadesDaddy’s order, customer and product data into the Shopify Plus system. By taking the time to create a custom script and set up a server as an intermediary we were able to move ShadesDaddy’s business from platform to platform with almost no interruption for their customers.
Design: The new ShadesDaddy design was created to be as sleek and modern as their new platform. Shopify Plus sites move smoothly and this design does as well drawing the customers eye into each section without obvious breaks in the flow. The clean black and white color scheme is perfect for this chic fashion brand.
Development: ShadesDaddy wanted to bring just one tool over from their Volusion store. We rebuilt their ‘email me a better price’ button to work seamlessly with the new platform. This tool uses a custom application which we built on an external server and connected into the Shopify store. It allows ShadesDaddy customers to request a lower price on products that are pre-approved. As soon as they do they receive an automated email from our app which takes the customer back to the site and offers a generated coupon code. It’s been so successful at pumping up conversion, that ShadesDaddy has already had us add this tool to another site they manage.
Girls Round Here
eCommerce SEO: Girls ‘Round Here was a new eCommerce store on a BigCommerce template looking for a way to get itself in front of a specific group of customers, women from the South. As a new store, they didn’t have a clear way to put their site out where it could be discovered by the right customers. We focused on specific, brand related keywords and we were able to rank each of the 20 keywords in their campaign on Google’s page 1 within the first 3 months.
Testimonial: “Leave it up to the professionals. When you think about the time it would have taken me to learn how to do this, it’s a much better use of time to interview companies and find someone who you trust.”
– Ben Alford
Casa M Spice
Design: When Mike and Manny from Casa M first reached out to 1Digital® they were starting a new business from scratch and they knew they would need to start things off on the right foot. One of those things would be to settle on a design language that would be carried through to the rest of their brand. That’s what we set out to do when creating Casa M’s home on the web. We gave their images of delicious food spotlight on this site, while also packing a lot of content into the most eye-catching places. This design is structured to easily educate customers about what makes Casa M’s rubs different, while also making you hungry!
Copywriting: As a new brand, Casa M was working on finding their voice. They knew that in order to convert, the site would have to clearly explain to customers why these blends were superior to ones already on the market. Our copywriters took briefs on the company, the process, and the products and turned them into a captivating and informative copy for the site.
Digital Marketing: For any new brand, starting marketing right away is crucial. A new domain is going to take a lot more work to put on the map than a revamp of an old site would. For Casa M we had keyword research done during the design and development process so that our marketing team was ready to begin building traffic as soon as the site went live.
White Mountain Knives
Design: White Mountain Knives came to us looking to step up their game and increase conversions. The first step that 1Digital® took was to redesign the site with the latest in design standards that pushed the envelope to their target demographic.
Custom Development: We developed the site on the latest Stencil version and made sure that the site is responsive, has a great mega menu, welcome popup, wholesale integration, ability to add to cart from the search page and more creative enhancements that allow the user experience to be better than their competition.
Digital Marketing: We’re continuously working on a stragic SEO, PPC, email marketing campaign and a well rounded copywriting campaign to target repeat visitors, and new visitors to the site. “Sales quadrupled by the time the site was live” was a quote received from the founder, Justin at WMK.
Cream City Music
Design: The original Cream City Music website lacked the easy navigation necessary to escort shoppers to the items they sought after. With 1Digital®’s help, the new design keeps eCommerce in mind and makes finding the desired item a breeze. The brand story remains center stage, and the site is now customer-oriented with the best user engagement strategies implemented.
Development: Design is one thing, but users also want an easy interface. Utilizing the BigCommerce Enterprise framework, we created a fluid and enjoyable user experience that customers will love. Now, with a fully mobile-responsive website, advanced features keep customers happy and engaged and lead to conversion. That’s what we’d call a top-notch website!
Conversion: Cream City Music has been an industry leader in the Guitar Industry since 1999. Adapting to the online world lead them to a genuine problem: “How can we increase our conversion?” 1Digital® suggested a redesign, optimized for engagement and conversion. Cream City Music now enjoys a sleek and modern eCommerce website that boosts their conversion and engagement rates.
Design: When Claude from eCowhides first reached out to 1Digital Agency, he had a precise vision for what his redesigned site would look like. While double checking to be sure each of his design notes was compatible with modern eCommerce best practices, we were able to take Claude’s exact vision and bring it to life on the BigCommerce platform.
Development: Because the design vision for the site was so well defined at the outset of the project, we were able to anticipate much of the custom development that eCowhides would need in order to deliver the site that Claude envisioned. However, during the process, we remained flexible through change orders and tickets to add and change functionality when requested. This lead to a project with a strong central vision, that was also agile enough to adapt when necessary.
Post Project Support: The eCowhides site has very custom product pages which would not be possible with the out of the box BigCommerce system. We created this product page template from scratch, but we knew it would not be as easy to manage as a standard platform product page. 1Digital® provided training and instructions so that eCowhides can manage this complex product page on their own in the future. We also provide assistance beyond our included 30 days of free support, through our ongoing monthly support retainer contracts.
Custom Design: When the folks at Play Better contacted us they knew they wanted an update to their current site, which was also custom designed, but getting a little long in the tooth. Their priority was to get as much taken care of with this design update as possible so that this version of the site would be usable for years to come, as their last version had been. We maintained the branding elements from the previous design but modernized every element in order to create a design with longevity, rather than kowtow to any design trend of the moment.
Custom Development: The custom developed elements in Play Better’s site are all based around natural usability, like a sticky add to cart button, or an easy to expand shipping information window. If you didn’t know they were there, you might not even notice them. However, each element is tailored to smooth out user experience at every turn, so that the site is as easy as possible to explore and place an order on.
Advanced Responsive: For most of Play Better’s site, the standard BigCommerce responsive worked perfectly fine. However, they have a few bread and butter products which required some special attention. Those use an alternate product page specifically designed for mobile so that their optional bundles and upsells are easy to parse and even easier to order.
Platform Migration: Asher’s Chocolates is a unique eCommerce store that requires unique functionality from their eCommerce platform. When Rob Ekstrom from Asher’s reached out to us, their site was on Magento, but he felt frustrated with the time and effort Magento took to maintain. Rob wondered if there was another solution available. One that could give him the functionality Asher’s needed, but with fewer day to day headaches. We took a look at Asher’s requirements list and found that everything they need could be done more simply, and with less operating cost, on a WordPress site.
Development: One of Asher’s most important requirements was the ability to ship to multiple addresses. Their products are often given as gifts, and their customers need a way to ship to family and friends in multiple locations. We configured custom shipping rules with WordPress, as well as set up single page checkout, faceted search and a ton of other usability upgrades for the new version of Asher’s site.
Design: Our design for Asher’s Chocolates was also centered around giving customers an easy way to give these products as gifts. Specially designed informational pages clearly explain how to order Asher’s as corporate or personal gift using easy to follow steps. We also took full advantage of Asher’s gorgeous products by peppering the design with supersized images and subtle hover effects to highlight them.
Custom Design When we first talked, Vapaura was a brand new business, but their design made them look old. By taking direction from Ben Winterburn, Vaparua’s owner, and cues from the vape industry at large, we were able to hone in on a fluid and sleek design that matches the aesthetic conscious products that Vapaura carries. Vapaura is starting out on the right foot by projecting professionalism to every new visitor.
Branding: When you’re in a market like vape, your options for getting your brand out in front of potential customers are limited. That’s why, when a customer does interact with your business, you have to make a strong impression. We sat down with Vapaura to discuss exactly the kind of impression the business needed to make, what kind of customers it need to impress, and how to best achieve that vision with eCommerce design.
SEO: When Ben began his design and development process with us, he knew the road to strong organic rankings was going to be a long one. Vape is one of the most competitive industries for SEO marketing, because so many other advertising channels are closed off. We started to plan his SEO strategy as the Vapaura site was being completed. Now, thanks to constant work over several months, Vapaura is a new store that’s starting to rank on the first page for highly competitive vape terms.
Strategy: Duracable came to 1Digital® looking for higher conversions, engagement, organic positions & sales. 1Digital® analyzed the website and came up with a redesign & SEO approach.
Design: 1Digital® worked with Duracable assets and put together a great looking website that tells a story, brings confidence and is perfect for it’s intended demographic. The site is professionally designed, the UX/UI is the perfect blend of professionalism to help bring it’s products onto the forefront for their BtoB customers.
Custom Coding: We developed the site on Bigcommerce stencil with all the latest framework and coding techniques. The site has tasteful effects, a great mega menu, a sticky header and is fine tuned to perform.
SEO: 1Digital® put together a great strategic, custom tailored SEO plan by checking previous analysis, looking at the competitive landscape, and finding the best target keywords. We then honed in on putting together a great content marketing plan, with building channels that show Google that Duracable is the authority in their space. Since started we’ve moved countless keywords into the top 10 positions, and we’re now on our second campaign to drive even more SEO results to the Duracable website.
Strategy: Perfectly Priscilla is a clothing company that was having trouble with their BigCommerce Blueprint site. When Tommy from Perfectly Priscilla came to 1Digital Agency for help, we helped them way out the options. They could either switch platforms, or stay on BigCommerce and upgrade to Stencil. After some probing from 1Digital®, Perfectly Priscilla realized that staying on BigCommerce was ultimately better for their long term goals.
Custom Design: Although the bulk of Tommy’s sales and traffic could be seen on mobile, 1Digital® noticed that his conversion rate was largely lacking. With boosting this conversation rate in mind, 1Digital® sought out to fix the problem. We recognized that user experience would be the main focus in the battle to increase Perfectly Priscilla’s conversion rate and average order value. That user experience is exactly what we were able to create.
Custom Development: Developing the new site took a lot of work, but in the end, it looks fantastic. With the use of advanced responsive, we created a custom desktop and a mobile view. Staring down at a new Buy The Look section, customers now have the ability to purchase products seen as part of a collection or look with ease. Perfectly Priscilla now enjoys their brand new site design almost as much as their customers!
Messages In Metal
Design: Casey, the owner of Messages in Metal, came to 1Digital® with a well-considered goal. He wanted a website that told the story high-quality products being created in the heart of Montana. We created a custom design that is centered around the gorgeous products that Casey is creating. Every element of the site is tailored to show craftsmanship and communicate the uniquely high quality of this product line.
Development: For this custom design we considered mobile to be the foundational experience. We built the framework for mobile first with advanced responsive design and custom development tweaks that change the behavior of the design based on screen size. We also customized the BigCommerce Enterprise system to take advantage of unique features that facilitate user experience.
Branding: Casey wanted the site to exude the same high-quality confidence that his products do. We rebuilt his branding from the foundation up with a new logo, and a custom designed theme to match. These handcrafted products look even better when surrounded by a high-quality site.
Di Bruno Bros.
Customization: DiBruno wants to be on the cutting edge, and do their own thing at the same time. We provide them with the latest design elements, as well as the custom features that are unique to their retail space. “Meeting you guys and seeing your capabilities was impressive,” Director of Marketing Janeane Tolomeo told us. “I think we can really count on you to keep us up to date.”
Maintenance: A website can only be future proofed so much. So when those annoying little bugs pop up, or a new feature needs to be implemented, we’re on retainer to help DiBruno Bros. get them fixed right away.
Strategy: 1Digital® took one look at KosmosQ’s analytics and determined that his conversion rate on mobile was lacking, so we created better functioning mobile version that draws in more traffic and appeals to customer’s needs. While creating his fully custom designed store, we created an SEO optimized recipe page that functions as a blog as well as a Frequently Bought section on his product page. Now, KosmosQ enjoys a fresh, modern, and fully customized site that just screams southern barbeque!
Custom Design: When Darian came to 1Digital®, he had a very unique vision for his website. With a homey southern look in mind, he was very specific with how he wanted his responsive site to display. Our designers morphed his previous blog into an informative recipe page that also functions for SEO purposes, enabling him to share southern barbeque aesthetic and simultaneously climb Google’s ranks.
Development: Similar to Amazon, KosmoQ wanted a “Frequently Bought Together” section in which they could display specific products to the customer and enable them to bulk purchase items that were frequently bought together. Our developers gladly complied and created the bulk order capability that Darien wanted for his site. Now customers benefit from these suggestions and can purchase related items in bulk!