Office Replacement Parts
Custom Design: Office Replacement Parts had been operating with a store design that was roughly ten years old. 1Digital was called upon to give the site a design facelift that brought a successful but antiquated design a more exciting modern look and feel, while keeping the B2B customer buyer’s journey prevalent. In addition to bringing the design update with fresh imagery and text, our designers also completely updated the framework to assist in driving customers further into categories then their previous design.
B2B: Office Replacement Parts came to us looking to preserve the mark they have made supplying businesses with top quality replacement parts for their office furniture. We worked with Adam and Sam to develop a site that speaks the specifics of their niche B2B with a fresh professional look.
SEO: To pair with a fresh new design and optimized framework, our team laid out new strategy for SEO. Our team has built content and targeted keywords specifically to attract office managers and people who are in positions to purchase B2B office parts.
Custom Design: Founded in 1978, with 14 brick and mortar locations across Puerto Rico, La Española reached out to 1Digital Agency when they were finally ready to join the world of eCommerce. We knew that for a brand as well established as La Española, a template site simply would not square with the image that customers already had of the brand. We synthesized their longtime imagery and branding into a modern eCommerce site that exuded the professionalism already associated with the La Española Beauty name.
Custom Development: The La Española site makes use of BigCommerce’s custom group functionality. La Española has two main customer groups, students and wholesale partners. Both get a discount on the items available in the store. We created two custom from using a third-party service and integrated them with the BigCommerce site. Users can apply to be placed in one of these customer groups by filling out these forms and, if they are accepted by the La Española team, they will see specially tailored products and prices on the site when logged into their user account.
SEO Marketing: After the site was complete we stayed on as La Española Beauty’s partner for SEO Marketing. They want to get their site in front of customers both in the U.S. and Latin America, which takes special consideration when constructing an SEO strategy. We are writing content in both Spanish and English, as well as building Latin American and U.S. based backlinks in order to build La Española’s domain authority in both regions.
eCommerce SEO: When taking on the iDemiGods project we knew they were starting behind the 8-Ball. It can be difficult for a merchant based outside the United States to achieve U.S. rankings. Fortunately, those odds can be beaten with the help of a U.S. based digital marketing firm. We used our network of content publishers to build iDemiGods domain authority inside the United States. Now the majority of their organic search traffic comes from the U.S.
Buy Rocket Motors
Custom Design: Robert reached out to 1Digital looking for a design that would skyrocket his store’s sales and keep his fellow rocketeers coming back for more. Our design team crafted a fun design that played on space exploration, while still displaying his products in a highly professional that converts traffic into sales. The results were out of this world.
Custom Development: Buyrocketmotors.com provides a unique product that requires hazmat shipping charges to be included on some purchases. Our developers built custom scripts and shipping rules to apply hazmat shipping charges to products that required special handling. The task was identifying a complex variety of different cart combinations and actions that needed to be considered when developing these shipping rules. The site now has automated processes that occur during the checkout to apply the correct shipping charges creating a seamless path for the customer to complete their purchase.
Optimized Checkout: To compliment streamlining the custom shipping processes we put in place, we implemented a one-page checkout to reduce friction while customers complete their purchase. In addition to the one-page checkout, we configured PayPal express checkout confirming shopper’s confidence and the store’s ability to convert.
Framework Update: Trailheads originally reached out to 1Digital when BigCommerce updated its theme framework. The theme framework is the skeleton on which all of a platform’s stores are built. Trailheads knew that they would need to update from the old framework, Blueprint, to the new framework, Stencil. After deciding on an new design and some new custom features, we were able to build Trailheads a new version of their site on a new theme framework.
Migration: Even though Trailheads was going to remain on BigCommerce, they still needed a migration. As it happened, their blog had the domain trailheads.com and the store was on shop.trailheads.com. This multiple domain setup is inadvisable for maximizing SEO effect. We changed the main domain to point to the store and migrated the blog content from WordPress the BigCommerce so that Google could crawl all their content in one place.
Custom Development: One of Trailhead’s differentiating features was their ability to create custom orders. We designed and developed an FAQ page with a gallery and expandable content areas to explain the benefits of custom orders and explain to visitors how to place one. We also knew that Trailheads had a ton of product video they wanted to make the most of. Our custom product page has multiple areas where a browsing customer can access Trailheads high-quality explainer videos.
Custom Design: Shams from AV Leaderz first reached out to us at 1Digital because he wanted SEO for his site. He’d had the business for years and was doing well on eBay and Amazon, but his eCommerce site was seeing almost no sales. As soon as we saw it we told Shams that even the world’s best SEO campaign wouldn’t bring him new sales because his site design was so out of date. He had missing images and broken pages to boot. We put AV Leaderz on an accelerated design track so that he could get a new design up quickly which would be able to convert the new traffic he’d be getting from his SEO campaign.
Development: In addition to some of the broken pages on the site, Shams also had a custom search tool which was no longer functioning. AV Leardez sells car stereo equipment. This tool was built so that customers could enter the make, model and year of their car and get back the corresponding stereo equipment. He originally asked us if we could salvage the tool which had been added originally by another firm. In the end, it was beyond saving, so we replaced the tool with a new one created by our development team.
SEO: While fixing the more basic elements of the AV Leaderz site, we were able to get an SEO campaign up and running. eCommerce SEO takes time to build momentum. In the months that his new site was being designed and developed, our SEO team was creating content and fixing mistakes. This jump-started work began to rank AV Leaderz pages for some of the most competitive terms in their industry by the time the site was ready to go live.
New York Replacement Parts
Migration: When New York Replacement Parts reached out to 1Digital they were on an eCommerce platform known as nopCommerce. Though nopCommerce was free they did not feel like it was giving them the functionality and reliability they wanted. They had targeted BigCommerce Enterprise as their new home. 1Digital is particularly highly regarded among BigCommerce partners when it comes to platform migration. We performed a full data migration for New York Replacement Parts including products, categories, customers, orders, and blogs.
Design: New York Replacement Parts is a B2B business and therefore did not place paramount importance on how their site looked. We counseled them that even B2B sites can benefit from a modern design. Even if your customers don’t particularly care about the latest in web design trends. They will benefit from clearly laid out pages that are designed to make it easy for them to find what they need and get it quickly. Our new layout made it simpler for customers to find items by brand and to learn about New York Replacement Parts Business Accounts.
Development: A new design can go a long way towards making it easier for customers to shop, but it can certainly be helped by a couple of well-placed custom design elements. On New York Replacement Parts we used extra functionality to make it easier for customers to shop by subcategory. The category pages have an additional subcategory section which allows the customer to drill down as soon as they enter one of the top level categories. Some even have a custom subcategory slider which allows the customer to browse more specific selections.
Branding: When Logan McAlister reached out to us at 1Digital Agency he was considering a total rebrand for his business. His site, under the name Welcome Home Joe, was a very simple WordPress template site with no eCommerce functionality. Logan was considering launching a completely fresh site with a new look, under a new name, that would allow his customers to purchase his services directly through an eCommerce cart. After extensive discussions about his requirements, we were able to find a suitable eCommerce platform which could provide the custom functionality he needed, as well as settle on a new look to go along with the new name, Resonate Gifts.
Development: Resonate Gifts is not a typical eCommerce store. They sell gift packages, meant to be sent out over a period of weeks and months. So naturally, Logan needed a lot of changes to the out of the box BigCommerce functionality. Our developers were able to build a complex step by step process that allows Resonate Gifts customers to create and customize their gift packages, all within fields that Logan can manage in the BigCommerce admin area.
Design: The Resonate Gifts site needed a fresh, modern look in order to differentiate it from the old branding, but it also needed much more than that. Since this is an unconventional eCommerce product with an unconventional purchasing process, we wanted the site to explain clearly to every customer exactly what they were in for. The simple, clean design takes every opportunity to explain the steps of the process and make clear the difference between each of Resonate Gifts different packages.
White Mountain Knives
eCommerce SEO: With a brand new redesign under his belt, Justin from White Mountian Knives knew he needed to get traffic to the site in order to make it’s new and improved look pay off. When we began his campaign, the store didn’t have any rankings in the top ten pages of Google. Now they have page one rankings for competitive industry search terms. We’ve also been able to leverage the email list that Justin has built over the years to provide regular boosts in sales from intelligent email promotions.
Testimonial: Testimonial: I could tell that it was essentially a full-time job, I had no more time to do it. Why not find someone who was an expert in it rather than adding something else to my repertoire. 1Digital has done a great job!
Branding: The folks at Inspyr got in touch with 1Digital because they were starting from scratch. They had a template site on a Shopify store and they were redoing their branding from top to bottom with a new logo, new colors, new packaging and more. They needed a design partner who could bring the alterations they had already made to the other parts of their brand to their web presence seamlessly.
Strategy: Based on their notes we new the best way to approach this new web presence was for Inspyr to get their story across. Inspyr’s brand is based on how customers relate to the story of the company, and how that makes them feel about their own journey. The products and the brand are imbued with messages of inspiration, so we felt that the website should be too. At each and every turn we took the opportunity to make sure the website made the story of the company clear.
Design: In addition to updating their template, we designed a new Homepage and About Us page for Inspyr. Both of these pages are crucial to giving a visitor to the site a strong impression of the brand. Inspyr gave us comprehensive brand guidelines which we were able to follow to the letter in order to deliver new page designs which flow perfectly with the new direction for their business.
eCommerce SEO: Gatorchef started on SEO work after working with us on a custom redesign for their Volusion site. Their industry, B2B restaurant and kitchen supply, is one of the most competitive out there when it comes to organic ranking. Gatorchef had been trying to make a dent by themselves, but their small marketing team was pulled in too many different directions. We had already proved during the design and development process that we were eCommerce experts, so Gatorchef decided to let us take on the challenge of pushing their site up these competitive search terms with more dedicated time and expertise than they were able to spare.
Testimonial: Even when we had a person dedicated to doing it before, I don’t know that he was as structured as you guys are doing it. As far as effectiveness, you guys have been very effective as far as technique and writing style.
There is a (probably apocryphal) quote often attributed to Michelangelo about how to sculpt an elephant. You simply start with a block of marble and then chip away everything that isn’t the elephant.
“As a one-person operation, you can only do so much. You have to learn to key into what sets of information you want to concentrate on. 1Digital has helped me focus in on the metrics I want to follow.”
– Angelica Dewlow, Location Sound
Consulting and Conversion Optimization: When Hammock Gear first contacted us they had a problem which went deeper than just an outdated looking site. Their products are involved and intricate, but the navigation on their site was simple, too simple to allow customers to easily find the exact combination of options they wanted. We suggested a more robust menu with dropdowns and sub-dropdowns which allows customers to drill down to the product they were looking for while also minimizing their number of clicks. We also suggested subcategory landing pages which allow customers a visually engaging way to select the types of products they’re after.
Design: When Hammock Gear hired 1Digital they were using the same BigCommerce template they had set up when they opened the online store almost 10 years ago. Their customers, however, are in large part younger, hip, and outdoorsy. They knew a more modern design was required in order to appeal to this customer base. Our design pops with color and makes liberal use of lifestyle and product imagery in order to communicate a story of Hammock Gear’s brand with their customers and decrease bounce rate.
Development: Hammock Gear’s products are highly customizable. We wanted to ensure that the customers were able to envision the product they were buying as clearly as possible on Hammock Gear’s product pages. We set up custom product option rules in the BigCommerce system so that customers could change just the liner color of a hammock, or just the fabric, or the color of the straps, and the product image will continuously update to display the chosen combination of options.
eCommerce SEO: Velvet Cloud reached out to 1Digital because we’re well known in the vape industry as good partners for SEO. Nicotine products can’t be directly advertised on Google, Facebook, or myriad other digital platforms, so vape merchants rely on good SEO to get their products in front of new customers. That makes this a very competitive space. We’ve been doing vape SEO so long that our writers were already well versed in how to create content for them when Velvet Cloud signed up. We were also able to help Velvet Cloud improve their reach in other ways including email marketing and day to day development for their eCommerce site.
Testimonial: That is probably my favorite part. 1Digital Agency does everything, as things come up or as I need something as we grow. For example, we had to implement an age check system, and of course, you guys can do it. It’s like having a development team on staff, especially because you work with the same people all the time, so you feel like they are on staff.
Pro Teeth Guard
Branding & Design: JP & the Pro Teeth Guard team came to 1Digital for a total website overhaul. They have a great product that was selling well, but they wanted to increase conversion rate & improve customer experience. They knew their product needed some explaining and were looking for help getting that information across in a way that wouldn’t turn visitors off. 1Digital helped by giving the Pro Teeth Guard audience a more straightforward and enticing design to engage with. This new custom site employs a welcoming flat design aesthetic. This layout is designed to tell a story that explains the product while also focusing on its myriad uses. The site was designed to be an exceptionally informative experience on both desktop and mobile.
Development: We developed the website on BigCommerce so that each available nook and cranny could be utilized to relay information about the product. The site has small tweaks all over for a better experience that allows customers to easily scroll through content. We also added small popups to keep users on the page, while delivering snippets of important information. We integrated a highly recommended 3rd party plugin called stamped.io to draw attention to the company’s strong reviews.
Optimization: When we first looked at the Pro Teeth Guard site it was loaded down with content. Even though it was overwhelming for the site’s visitors, all that content was catnip to Google. We optimized the content in its new form so that it’s easier for customers to read while still impressing Google algorithm.
Migration: When the folks at ShadesDaddy first contacted 1Digital Agency, they were looking to do a site speed optimization of their Volusion store. Upon further review with their team, we soon discovered that a simple speed optimization would not be quite enough to bring the ShadesDaddy site to the point where they wanted it. We suggested a full platform migration from Volusion to Shopify Plus, a more premium eCommerce service with the newest features. 1Digital did an in-house migration of all of ShadesDaddy’s order, customer and product data into the Shopify Plus system. By taking the time to create a custom script and set up a server as an intermediary we were able to move ShadesDaddy’s business from platform to platform with almost no interruption for their customers.
Design: The new ShadesDaddy design was created to be as sleek and modern as their new platform. Shopify Plus sites move smoothly and this design does as well drawing the customers eye into each section without obvious breaks in the flow. The clean black and white color scheme is perfect for this chic fashion brand.
Development: ShadesDaddy wanted to bring just one tool over from their Volusion store. We rebuilt their ‘email me a better price’ button to work seamlessly with the new platform. This tool uses a custom application which we built on an external server and connected into the Shopify store. It allows ShadesDaddy customers to request a lower price on products that are pre-approved. As soon as they do they receive an automated email from our app which takes the customer back to the site and offers a generated coupon code. It’s been so successful at pumping up conversion, that ShadesDaddy has already had us add this tool to another site they manage.
Girls Round Here
eCommerce SEO: Girls ‘Round Here was a new eCommerce store on a BigCommerce template looking for a way to get itself in front of a specific group of customers, women from the South. As a new store, they didn’t have a clear way to put their site out where it could be discovered by the right customers. We focused on specific, brand related keywords and we were able to rank each of the 20 keywords in their campaign on Google’s page 1 within the first 3 months.
Testimonial: “Leave it up to the professionals. When you think about the time it would have taken me to learn how to do this, it’s a much better use of time to interview companies and find someone who you trust.%E