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Category: Google Analytics

How to Perform an SEO Audit for Your eCommerce Store

Being able to outrank your competitors is one of the most important aspects of growing an eCommerce business. To do…

Responding to the May 2020 Google Core Update

Search engines largely rely on being useful in order to survive. Essentially, a search engine that doesn’t provide reasonable results…

Unlocking a Site’s Potential with eCommerce Digital Marketing

There’s never any shame in asking for help. During this time of extended indoor isolation, I’ve been taking on a…

XINSURANCE: Spreading the Word with SEO

Everyone talks about SEO, but how many really know what it means and what to do to achieve results? For…

SEO and PPC

Two of the most popular eCommerce marketing strategies are search engine optimization(SEO) and pay per click(PPC). While many businesses engage…

Keyword Selection for SEO: What to Do if You Are a Beginner

Keywords are an important part of any SEO strategy. Optimizing your website for specific words helps you take control of…

Location Sound – Perfecting a Google Shopping Campaign

There is a (probably apocryphal) quote often attributed to Michelangelo about how to sculpt an elephant. You simply start with…

Why Click-Through and Conversion Rates Don’t Mean As Much As You Think

When it comes to your digital marketing, return on investment is of great importance. If people are not clicking on…

The Basics of Google Analytics

An Overview of Google Analytics In this blog, 1Digital Agency would like to discuss one of the key tools of…