News Travels Fast for Customers and Merchants Alike
2017 was one of the most turbulent years to date for digital security as a field. With troubling, major security breaches like those revealed by both Yahoo! and Equifax, many entrepreneurs doing business online have had security on the mind. With such high-profile breaches being reported on widely, merchants, even those with quite secure eCommerce stores, fear both increasingly skilled malicious groups and the chance that concerned consumers will become distrustful of digital stores. After all, if consumers can’t trust industry giants like Equifax, how can they trust businesses without that sort of brand reach or recognition?
Thankfully, consumers are becoming more and more digitally savvy as time goes on, which can contribute to building a healthy level of customer trust in your website. Building trust, though, requires the right foundations. In this 1Digital blog, we will explore some tips for constructing secure eCommerce stores for the coming year.
Certificates and HTTPS
Two of the hottest internet security topics during 2017 were phishing and ransomware. Both of these types of malicious attacks involve tricking a user into giving up their private information, though their approach is very different. Phishing attacks use imposter websites or emails while ransomware usually takes the form of a software that locks down (or threatens to lock down) a computer unless a ransom is paid, usually in the form of credit card numbers or direct financial transactions. One of the best ways to ensure you have secure eCommerce stores for your brands is to address these major, well-recognized dangers.
Phishing can best be dealt with by ensuring that your store maintains valid security certificates using modern HTTPS protocols. Nearly every major eCommerce platform offers tools for registering and managing security certificates, meaning that for most brands protecting your store is as easy as using the tools provided by your stores’ platform.
Email phishing can be handled by establishing a single or small selection of official email accounts and informing your customers to add only those emails to their contacts list. Whitelisting only your genuine accounts will help customers avoid being tricked even by convincing emails since they’ll know to only trust emails from your company that appear in their known contacts.
While you’re unlikely to be able to do anything in regard to protecting your customers from ransomware (except by ensuring your site isn’t being used maliciously,) you can give your customers a peace of mind that they don’t have elsewhere by ensuring your site is properly configured and equipped with genuine security certificates.
Communication Contributes to Secure ECommerce Stores
One of the most important steps to establishing a secure store means acknowledging the environment in which many consumers are now using the web. Many of your customers will be coming to your site with news stories about identity theft, privacy breaches, and even corporate cover-ups fresh in their mind; transparency and clear communication will go a long distance.
Additionally, briefing those who decide to make an account on your site about the security measures you have in place is a great follow up to a transparent and respectful welcome to the site. As mentioned above, consumers online are more security-savvy than ever and are, therefore, likely to understand and respect a summary of how you protect their private data. Many customers have experienced issues first-hand with identity theft or data theft and building successful, secure eCommerce stores means being sensitive to that fact.
Finally, ensuring that your store integrates the latest technology for payment handling is absolutely core to security going into 2018. While this step isn’t entirely within the realm of communication with customers and requires some technical work, having tools like PayPal, ApplePay, and Venmo speaks to customers who have the safety of their private data in mind. When choosing the payment methods your online store will use, you can accommodate a growing demographic simply by including methods that do not require entering personal data directly.
Security Rises to the Forefront of Online Life
With 2018 already bringing some major tech security issues to the forefront of the media’s attention, building secure eCommerce stores should be considered a priority for aspiring entrepreneurs and established brands alike. Customer confidence in an industry is the result of the choices of individual companies, so ensuring that your brand pursues rigorous security practices contributes not only to your own success but to the confidence that customers have in the industry.
In the long-term, eCommerce brands who hope to be industry leaders need to make the security and transparency of their website a priority, especially as security flaws are revealed that humble even the biggest names in the history of tech and online business. Newly revealed vulnerabilities like Spectre and Meltdown are affecting nearly every user on every type of system, including online businesses. Without a new approach to security, transparency, and disclosure, online businesses could face growing customer distrust and a loss of sales that is industry-wide.
1Digital Agency of Philadelphia believes in robust security structures and understands exactly what eCommerce brands need in order to prepare for the challenges of 2018. Our team has devoted itself exclusively to the mastery of all things eCommerce, and we want to ensure that your customers come to your site and shop with confidence. Contact us today at email@example.com!
- Dan Kogan
- January 10, 2018