Blog

Scaling with Migration and Advanced Development

In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another 20,000 square foot freezer, they are one of Pennsylvania’s (and the region’s) largest suppliers and distributors of bakery and confectionery goods and packaging. With growing sales and operations through 2020, Stover & Company knew that something would have to give soon. For years, their online store had been hosted ... Read more

A Quick Guide on Editing Your BigCommerce Theme

You’re probably here because you’re looking at ways to update or edit the theme on your BigCommerce store. Good news – as one of the most trusted and capable eCommerce platforms for businesses of all sizes, in all industries, there is a lot of help out there. In this article, we’re going to look at some of the ways you can edit your BigCommerce storefront theme. First, if you’re looking for some information on why it might be a good idea to make an upgrade to your theme, keep these in mind: Your theme has a profound impact on user ... Read more

How a WordPress Custom Design Can Impact Your eCommerce Store

The way your online store looks and functions can play a large role in the overall success of your eCommerce business. An outdated, clunky store that lacks certain important features is going to turn prospective customers away, even if you may have what they are looking for. A WordPress custom design can significantly improve the user experience through a combination of better visuals, increased functionality, and a more intuitive interface. For store owners operating on WooCommerce who question why they aren’t seeing enough conversions despite receiving decent traffic, the solution may rest in a better website design. For John Stortz ... Read more

Using Google Stories For eCommerce

Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This new form of web content can help you get more traffic to your eCommerce site and even help sell your products, but you have to know how to optimize them first. With the right Google Stories SEO techniques, you can capitalize on this new form of content, bring in more traffic, and potentially ... Read more

How Custom Shopify Theme Development Can Secure Long Term Growth

Residents in and around Peninsula, Ohio, can turn to one of the finest vendors in the industry, not to mention the local market, for outfitting their homes with fine designs. Ohio Hardwood Furniture, located in Peninsula, is a retailer of some of the highest-end, ultra-premium benchmade furniture in the United States. Their catalog is full of seating arrangements and other furniture from elite, timeless names like Copeland, Thayer Coggin, Wesley Hall, Leathercraft, and many others. They are a shop on which their customers can rely for quality and fine designs. But Ohio Hardwood Furniture does not only sell the works ... Read more

Professional Website Design Tips: Seven Design Features to Avoid

We spend a lot of time offering our readers and our clients advice on design features that would benefit the layouts of their eCommerce websites. It’s useful information and our insight has propelled many of our clients to great success – just see our eCommerce case studies for proof. But sometimes success comes just as much from knowing what not to do as it comes from knowing what to do. We have quite a few years of experience in digital marketing, design, and web development. We know what drives consumer behavior and what makes a quality, user-experience optimized eCommerce website. ... Read more

Navigating eCommerce Problems With a Data Migration

Managing an eCommerce business requires, first and foremost, a fully functional website that meets all the needs of your users. If you find that your website is lacking important features or simply isn’t performing as fast and as efficiently as you need it to, it may be time to migrate to another platform. However, it’s not as simple as just jumping ship from your current eCommerce platform to another that suits your needs better. Not only do you want to make sure you carry over all of the functionality of your current website, but you may also need to bring ... Read more

Digital Marketing Tips For Consumer Electronics Stores

Digital marketing is an essential part of operating a successful eCommerce business no matter what industry you are in. Some industries, however, are more competitive than others and may require a more sophisticated approach. The right electronics marketing techniques can make all the difference between a bustling or lackluster year. Consumer electronics is an industry that dominates the eCommerce scene, and since so many different outlets sell these high-demand products, competing for a share of the traffic and sales can be brutal if you don’t have a proper strategy in place. If you sell consumer electronics online or if you ... Read more

1DigitalⓇ Agency Partners with Local Philadelphia-Based Company John Stortz & Son

Philadelphia, PA: 1DigitalⓇ Agency is an eCommerce agency in Philadelphia dedicated to helping their eCommerce customers succeed. They have worked with clients across the globe but are always happy to work with businesses in their own backyard. To this end, the team at 1DigitalⓇ is happy to begin a new Search Engine Optimization project with John Stortz & Son Inc, whose headquarters is less than a 10-minute walk from their own. John Stortz & Son is a tool manufacturing and distribution business located in Old City in Philadelphia. Their business was founded in 1853 and has operated for five generations ... Read more

How Advanced Shopify Custom Development Creates a Better User Experience

For Paravel, a seller of high-quality, innovative, and responsibly produced luggage, bags, and other traveling accessories, custom functionality is a must. The products they produce and sell are one-of-a-kind, so to them, offering a one-of-a-kind shopping experience to their customers was necessary. Paravel needed a lot of basic eCommerce functionality to make it possible to run practical operations through its online store. Originally, they were built on an open-source platform called Spree, which has a lot of adherents and supporters because of the very fact that it is an open-source platform. Spree, like other open-source platforms such as Magento, is ... Read more

Tips to Prepare for the Online Holiday Shopping Rush

The holiday season is important for most retailers – but this year, the holiday shopping season is going to be more impactful than most. Some online businesses might rely on this upcoming holiday season to reverse negative effects still lingering from the first half of 2020. With Black Friday, Cyber Monday, and the upcoming holidays, ensuring a successfully busy holiday season in 2020 is more important than ever. Here are some steps you can take to ensure your eCommerce business is ready to welcome a surge in business. 1. Conduct an SEO Audit Whether or not your business should actually ... Read more

Using SEO to Overcome the Challenges of the Fashion Industry

For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing stores, which have had their fair share of problems for a while now but took a massive hit this year due to the restrictions placed on businesses during the pandemic. Fashion industry SEO may be the only remedy or path forward for these businesses, as they migrate the bulk of their attention to eCommerce. Many experts ... Read more

Building a Better Store with Shopify Plus

Some platforms are built with eCommerce in mind, yet sometimes the complexity of their inherent functionality brings with it the need to lean on an experienced team to extract the benefits. The more complex a platform becomes, the harder it becomes to design and develop. Complicating the matter, when a business needs to migrate from one platform to another for reasons associated with scalability and functionality, but may have concerns about loss of traffic, brand integrity of the new site, and custom functionality of business-critical apps. Some development agencies specialize in a few different areas; others, like 1DigitalⓇ Agency, are ... Read more

Open Up an eCommerce Side to Your Retail Operations

Getting into business requires an entrepreneurial spirit. Staying in business requires adaptability, communication, attention to your market’s preferences, and much more. Luckily, those things come naturally to those with an entrepreneurial spirit. There’s no handbook for good business and no set list of dos and don’ts. Every industry is a little bit different, which is exactly why skills like problem-solving and critical thinking are so highly valued. In recent years, the impact eCommerce has had on retail has been profound. More and more shoppers are buying online, and eCommerce businesses are often able to remain in operation when brick and ... Read more

Improving Functionality Through an eCommerce Platform Migration

As your eCommerce business grows, it’s important to ensure that your online store continues to meet the needs of your customers. You may even get to the point where you outgrow your current eCommerce platform or CMS and need to make the switch to one that better accommodates you. This is no light undertaking, however. An eCommerce platform migration is an exceptionally complex and technical development task that needs to be handled by an astute and knowledgeable agency. While the benefits you may derive from a migration are well worth the effort, mishandling the process could ruin the functionality of ... Read more