Benefits of Advertising on Pinterest for Shopify Business Owners
For those of you running Shopify stores and following this blog, you might be wondering, “Where should I concentrate my advertising initiatives?” With so many platforms popping up, you’d think your options were as vast as the sea. But let’s get straight to the point – if you aren’t advertising on Pinterest by now, you’re possibly missing out on a colossal potential. Why, you ask? Let’s dive right in.
Advertising on Pinterest: Do the Ads Even Work?
Remember those times when you’d stumble upon a visually appealing product on Pinterest, and before you knew it, you were clicking through to make a purchase? That’s the power of this platform. Pinterest, in essence, revolves around the visual. Our brains process visuals 60,000 times faster than text.
So, when users see an engaging pin, their chances of being attracted to your product increase significantly. When you advertise on Pinterest, your brand is placed front and center.
Considering the fact that Pinterest users are known to have a higher purchase intent than on other platforms, it’s an open field for conversions. With the right visuals and a compelling message, Pinterest ads can lead to increased traffic, sales, and loyalty.
Benefits of Choosing Pinterest
Let’s delve deeper into the numerous advantages of advertising on this vibrant platform:
1. High Purchase Intent: Pinterest isn’t just another social media platform—it’s a visual search engine. Users here aren’t merely scrolling mindlessly. They’re planners and dreamers actively seeking inspiration for their next big purchase, home renovation, or even their upcoming wedding.
2. Extended Ad Lifespan: In the fast-paced world of digital marketing, the lifespan of most ads is, frankly, like that of a mayfly. But not on Pinterest. In fact, pins, especially those that resonate with users, keep on giving. They get re-pinned, saved to dream boards, and shared among communities.
3. A Goldmine for Shopify Stores: Shopify owners, perk those ears up! Looking to market a Shopify store on Pinterest? Brace yourself for some good news. Pinterest and Shopify go together like cookies and milk. With Pinterest’s ability to seamlessly integrate with Shopify, potential customers can move from being inspired by your pin to making a purchase in a few smooth steps.
4. Rich Pins for Enhanced Engagement: Pinterest’s Rich Pins are a game-changer. These pins pull real-time information from your website to the pin. For Shopify store owners, this means when you update the price or availability of a product on your site, it gets updated on Pinterest too.
5. Targeting Capabilities: Pinterest offers robust targeting options. Whether you’re looking to target based on demographics, interests, or even life events (think weddings, moving homes, or having a baby), Pinterest’s got you covered.
6. Visual Discovery at its Best: Unlike platforms that rely heavily on text, Pinterest is all about visual discovery. With its visual search tool, users can find products just by snapping a photo. If your product aligns visually with what they’re seeking, they get directed right to you.
7. Analytics and Insights: Pinterest’s built-in analytics tool offers insights into how pins are performing. This data-driven approach ensures that you’re not flying blind. You can constantly iterate, refine, and optimize your strategy for better results.
Given these points, it’s clear that Pinterest isn’t just another platform—it’s a powerful tool waiting for Shopify business owners like us to harness its potential.
Pinterest vs. Facebook in 2023
Facebook, the old guard of social media, has its strengths. It boasts a massive user base and offers granular targeting options. While it may be true, over time, the organic reach on Facebook has dwindled. You might find yourself throwing cash into a seemingly bottomless pit with dwindling returns.
On the flip side, advertising on Pinterest offers a refreshing break from this. Pinterest users come with an intent to be inspired and discover new products. They are more open to brand content, and with the platform’s visual-first approach, your Shopify store’s products can truly shine.
Pinterest vs. TikTok in 2023
TikTok, with its snappy, engaging videos, is the darling of the younger generation. But here’s the thing: while TikTok excels in keeping users hooked with entertaining content, its ephemeral nature might not be the best for brands looking for sustained engagement.
Pinterest, on the other hand, offers a space for deep dives. Users often use Pinterest for blogging or to create extensive mood boards, seeking inspiration and solutions. Your ads here aren’t just passing content; they’re potential solutions and inspirations that users seek.
Tips to Make the Most Out of Pinterest
1. Optimize Pinterest Board Descriptions: Pinterest has its own flavor of SEO. Ensure your board descriptions are not just a jumble of words. They should be clear, populated with relevant keywords, and structured to attract potential customers.
2. High-Quality Visuals: A picture speaks a thousand words, especially on Pinterest. Therefore, invest in high-resolution images that are both engaging and true representatives of your brand. Don’t skimp on this; a great visual can be the difference between a scroll-past and a click-through.
3. Engage with the Community: Remember, Pinterest isn’t just a billboard; it’s a bustling community. Engage with comments, re-pin content that aligns with your brand’s personality, and make sure you’re not just broadcasting, but also listening and interacting.
4. Consistent Branding: Ensure that your pins, irrespective of the board they’re on, reflect your brand consistently. This includes using a consistent color palette, typography, and logo placement. It helps in creating brand recall.
5. Utilize Rich Pins: These are pins that include extra information right on the pin itself. For Shopify owners, Product Rich Pins can be game-changers. They include real-time pricing, availability, and where to buy, providing users with a seamless shopping experience.
6. Seasonal Content is King: Pinterest users love seasonal content. From holiday-themed items to seasonal sales, make sure you’re tapping into what users are currently looking for. This means planning your content calendar well to coincide with key shopping and holiday dates.
Ready To Try Advertising on Pinterest?
There’s a saying that goes, “The best time to plant a tree was 20 years ago. The second best time is now.” If you’ve been on the fence about where to pour your advertising dollars, let this be your sign. Dive into the refreshing waters of advertising on Pinterest.
And hey, if you’re feeling a tad overwhelmed or just need a nudge in the right direction, remember, a seasoned digital marketing agency has your back.
Ready to amplify your brand on Pinterest? Let’s make waves together! Give advertising on Pinterest a try, and let the experts support you every step of the way.