Building an eCommerce store can be an exciting and nervous time. It’s exciting to have a store of your own, but you probably are also wondering how you can make your store more of a success. You have built the store, but now you need to build the audience.
SEO is the solution. It is the process of optimizing your website for search engines so that you can bring in more organic traffic and brand awareness.
There are many elements to SEO, but how you optimize your product pages will go a very long way. Your product pages hold the key to future sales. This is where you will display images of the product, descriptions of the product, all of the important information about the product, even reviews of the product. You want to make sure that people have a way to find your product pages through search engines.
Let’s have a look at a few methods that are proven for SEO success that can make a difference in your product pages.
Make Sure Your Website is Secure
When people shop online, they want to be shopping in a safe space. One of the keys to eCommerce success is having a secure website. Remember, people will be giving out personal information to your website, so you need to ensure that your website uses HTTPS across the entire site, protecting your customers. While your customer’s safety should be among the top priorities, a secure website can also rank better on Google.
Loading speed is such an important factor to search engines today. Nobody wants to wait for results. They want to see everything almost immediately. The longer it takes for your pages to load from search engines, the more likely it is that a potential customer will bounce from your website and move on to another. How can you improve your website speed? Use small sized photos, use JPEG files, make thumbnails as small as possible and use tools and plugins that can assist as well.
SEO isn’t just about building rankings and results. You still need to convince people to click on your organic search results. That’s where meta descriptions come in. The meta descriptions are already an important part of the results, but making sure you have compelling descriptions that prompt people to click and explore more is just as important.
Your keyword selection is always important to SEO, but for your product pages, there is a specific method you can take to give yourself a better chance to reach customers. Using buyer intent keywords means using terms that a searcher is going to use as they actively look to buy. These terms are often more specific to the product itself and not more general. These keywords should also be included in key areas throughout the pages such as the title tags, headings, meta tags and descriptions, and product descriptions.
For new pages and posts, many people choose to just use the default URL setting. This can look something like this: www.store.com/productID=99A54BZ. You can improve your SEO by putting a little more work into your URLs. Shorten the URL and insert keywords directly into them. This helps Google better understand what the page is about and makes the URL very clear and concise.
Quality On-Page Content
When you produce a piece of content for your website that is going to be displayed as on-page content, word count can become important. It may seem like overkill to write upwards of 1,000 words, but longer-form content offers more opportunity to insert related keywords that can help Google get a better understanding of what the page is about. Writing an in-depth description of products with specifications, common questions about the product and more can only help. More information leads to better search engine rankings.
Link building is also important for building SEO and improving rankings. The more links you can get pointing back to your product pages, the better it will be for your SEO efforts. There are several little ways you can try to improve this. Offer samples for people who offer you a review or websites that will provide a backlink. Using these influences and reviewers to your advantage can provide a great boost to your SEO.
At 1Digital Agency, we know all about the benefits and need for SEO and what it takes to generate results. Our process has been successful for many clients and can be successful in making your product pages rank better on search engines and achieve the success you want.
Contact us for more information on how we can help you with your eCommerce SEO strategy.
- Kevin Durso
- April 30, 2019
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