In the eCommerce world, there is always competition, and the king of the castle is Amazon. It’s common practice for people to purchase consumer goods from Amazon, with such a large audience and vast listing of products.
In the world’s largest online marketplace, it can be difficult to stand out. That’s where 1Digital Agency can lend a hand. We provide laser-targeted Amazon PPC campaigns that will promote and communicate directly with your customers in the busiest and noisiest space in eCommerce.
Why Choose Amazon PPC?
Whether it is on Google or Amazon, PPC can be tricky. Choosing the wrong keywords to target or choosing keywords that are bad for you can be the difference between a highly successful campaign and one that fizzles out before it really even ignites.
Your goal is ROI, getting the best return on investment for your marketing. With 1Digital Agency, we go through keywords with a fine-toothed comb, removing keywords that aren’t working and producing for you and creating strong variations of the keywords that are having success.
In addition to 1Digital providing assistance with your keywords, consider what Amazon provides as a well-known platform. People come to Amazon ready to make a purchase or with something specific in mind. It gets right down to the matter instead of online browsing. Amazon has tremendous reach, so it is a great place for your business to get instant visibility and be discovered. Finally, Amazon allows you to control the costs of PPC. You only pay for the clicks your ads receive and can use campaign tracking reports to see the ad spend on each ad so you know what works and what doesn’t in your campaign.
How Amazon PPC Works?
Amazon PPC works very much like a Google PPC campaign. You select the products you want to have displayed in ads and enter keywords that will aid in appearing in search results. Once your keywords are set, your ads may appear alongside search results. Any clicks to your ad direct customers to the detail page where the offer is listed, and you only pay when someone clicks on the ad.
Achieve the Success You Desire
Still not sure that Amazon PPC is for you? Don’t just take our word on the success PPC can give you, hear a success story from one of our clients.
EWCSWire has been working with 1Digital Agency for over six years. Our relationship with EWCSWire started with the creation of an Amazon Webstore, and eventually involved a migration from Amazon to a custom-designed BigCommerce store. In addition to the migration, 1Digital Agency has provided SEO and Amazon PPC campaigns for EWCSWire, and that has helped the company increase sales by over 400 percent in just the first year.
“We have been using 1DA for at least 6 years. Prior to asking for their help, we were trying to manage our Amazon campaigns and were spending over $15,000 per month. 1DA went to work and they updated and narrowed all our keywords, and also implemented negative keywords,” Greg Anixter, CEO of EWCSWire, said. “We are getting more sales and a much better return on our investment. Our savings paid for 1DA’s fees. We trust 1DA and their team for managing our online business. They are honest, and responsive and do what they promise. They are one of our smarter investments in our online sales.”
Greg continued to use Amazon to his advantage by advertising on their marketplace and drawing people to his offers. With the right keywords, there is certainly a benefit from having your PPC ads placed in front of the largest eCommerce audience in the world at Amazon.
So, what are you waiting for? We can help you get your Amazon PPC campaign up and running and work with you to create the best keywords to achieve success just like EWCSWire. Learn more about Amazon PPC by visiting our website and contact 1Digital Agency today for more information or to request a quote.
- October 9, 2018