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Being in the world of business in today’s world, you have to consider an online presence. You may be a business that takes advantage of social media as a marketing tool. You may begin an ad campaign to increase publicity. And for sure, you want to have a website that helps to set you apart from your competition.

For eCommerce businesses, it’s not enough to just have a website that follows a cookie-cutter template and uses the same patterns and methods as everyone else. You need to be unique and different. What you need is a custom website with custom development features that really helps to set you apart.

Every method has its benefits, and there can still be some merit to choosing a platform that allows you to build the website fast and on your own, but to really stand out, a professionally designed and developed website made from scratch and molded to the needs to your individual business can really go a much longer way in helping you be successful. Today we will look at some of the benefits of choosing custom development.

It’s Unique

Many website builders have you follow a template to try to create something that is unique, but you still have to follow a theme of sorts and move specific elements of the page around to create a unique look. In reality, it gives off the illusion that your website is unique and also puts boundaries on the theme so that you stay within the guidelines. 

That’s what is so great about a custom development project. There are no guidelines or limitations. This is where you go beyond the boundaries of design and functionality and make your website completely your own vision. That creates a true sense of uniqueness, a website style and function that people may never find on another website.

Website Performance

Websites that come with built-in functionality can start to get loaded down over time with the number of features you are adding and this can create technical issues that bring lower loading speeds. 

custom development website speed

Loading speed may not be something you have given much thought to from the standpoint of a business owner and eCommerce website owner, but you would certainly notice it as a customer. If you try to click through to a website from search results to find something you are looking for and it doesn’t load within a couple of seconds, you are likely heading right back to the search results and moving on to the next website. If that website was yours, it’s potential business lost. You certainly don’t want to lose customers over something like this. 

A custom development project allows you to avoid all of the unnecessary functionality that can just slow a website down and create loading issues that can drive away customers. A custom development project builds the functions of the website, which allows control over these functions, including the design, so you can optimize these yourself and help to keep loading times down and site speed up.

Safety and Security

You want your website to be secure and if you are using an open-source CMS or website builder, you are subject to the same vulnerabilities that affect any website using the same platforms. That can leave a lot of uncertainty.

You may have noticed that Google Chrome constantly provides a warning for forms submitted to pages without SSL installed and Google has been trying to push websites that operate under constant SSL, but this has yet to stick and puts the risk squarely on websites accepting forms through non-SSL pages.

custom development security

A custom development team builds with two things in mind to eliminate the risks that the internet can bring. They build entirely with SSL in mind so that issues in the future can be limited and they make source code completely proprietary to the business so that it is not released to the public and becomes less at risk for a security breach.


When building a website, you want to keep your long-term goals in mind. Obviously, you want to keep your business growing and you don’t want to do anything that would prevent you from taking big steps that are part of future growth.

Custom design and development projects offer scalability and flexibility to make the necessary expansion you need to keep growing. Building a website that is completely custom is done with future scalability in mind and is more flexible for possible changes to come down the road. It is not built in a platform that depends on the functionality that is built-in.

Fully Optimized

Having your website fully optimized can be a long and grueling process, especially if you are using an open-source platform. When you choose to have a custom development project, you get all of the functionality you need to be built from the start. This helps make it easier to optimize and helps make the customer’s buying process that much easier when they use your website, which can lead to an increase in conversions.

You can also optimize a lot of the business functions on your website, something like taking potential leads and adding them to a spreadsheet, to make it easier to operate your business. All of these things become much easier with a fully-functional website.

If you are looking for a team that can complete any custom development project and build the functionality you need to be a successful eCommerce website, 1Digital Agency is for you.

At 1Digital Agency, we have developers who know the best platforms in eCommerce from top to bottom and can create functional features and expand beyond the boundaries of your theme and design to make a state-of-the-art website that attracts customers, keeps them and can lead to more conversions.

Call 1Digital® to learn more at 215-809-1567 or send an email to to learn more about our services and how we can customize your website to take it over the top.


Dan Kogan

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