6 New Shopify Features You Should Know About - 1Digital® Agency
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If you’ve been doing business online for a while then you’re more than likely aware of the massive changes that have been happening online for the past several months. From the changes and after-effects of the pandemic down to the rise and proliferation of A.I. tools and software that’s basically been taking over the entire internet, there’s just no escaping change.

In fact, as an agency ourselves that provides eCommerce and digital marketing services, we know just how fast-paced everything has been as of late. And so we can understand it when business owners approach us with questions about how they can stay ahead of the curve.

Speaking of change Shopify has recently introduced a slew of new features designed to empower businesses and enhance the shopping experience for customers. In fact, the Shopify Editions Summer ’23 boasts about 100+ product updates across their entire ecosystem.

A lot of those updates, of course, have to do with web design and user interface which (depending on whether or not you yourself dive deep into weeds of the platform) may or may not necessarily concern you, the business owner, directly.

That’s why, in this article, we’ll cover a few of the more interesting and exciting new Shopify features, and just how much these changes can possibly 10x your growth.

1. Shopify Magic – Your AI-Powered Assistant

The first update we want to cover has to do with—you guessed it–artificial intelligence. In this case, Shopify has dubbed their A.I., Shopify Magic.

However iffy you may feel about A.I., just imagine it as though you had a wizard of an assistant at your disposal. Shopify Magic has a couple of very helpful features that are designed to help you save time, streamline, and simplify various aspects of running an online store.

Let’s have a look at some of them:

A. Email Campaign Optimization

Who would’ve thought that in this day and age, we’d be able to look back at a time when we ourselves had to struggle with creating content for our email subscribers? Because one of the very helpful features of Shopify Magic is its email optimization capabilities.

Imagine being able to instantly generate an email campaign that’s capable of converting using just a few keywords. Well, that’s what Shopify Magic boasts it’s capable of.

Whether you need compelling subject lines, engaging email content, or to look for recommended send times for higher click-through rates (CTR), this little A.I. seems to have you covered. Going about creating these A.I. generated campaigns is also incredibly simple, leaving solopreneurs and small businesses with more time and more headspace to accomplish more.

B. Instant Answers

Another notable feature Shopify Magic carries involves customer support.

You know how your emails (or even Microsoft Word) nowadays gives you suggestions on how to write your content? Imagine having that kind of assistance when it comes to answering all the queries that come into your Shopify inbox.

Shopify Magic is able to identify the most commonly asked questions and provides personalized FAQ suggestions. All you have to do, now, is simply review and approve the FAQ, and the A.I. will take care of the rest.

Plus, it doesn’t stop there. It can even assist with live chat by suggesting responses, further streamlining your customer interactions.

C. Sidekick – Your Ecommerce Assistant

If you’ve at least dabbled a little bit with A.I. like ChatGPT, Bard, or Bing, then you’re most likely familiar with how A.I. can serve as that ever-available and ever-reliable assistant whenever you need questions answered, reports made, or just a wall to bounce ideas off of.


In the same way, Sidekick is your AI-enabled assistant within Shopify. It’s your go-to companion for starting, running, and growing your ecommerce business.

Sidekick is capable of performing a variety of tasks from creating new products to providing insights into your business. Nevermind tweaking that dashboard this way and that just so that you can export a specific report, your Sidekick can generate it for you.


2. Shopify Collective – A World of Products at Your Fingertips

Besides Shopify’s venture into A.I. assistance, however, there are a couple of other nifty tools and updates that also need your undivided attention.

Shopify Collective is one such update.

Imagine being able to discover and curate new products from quality brands across the United States, and then add them to your own Shopify store!

With Shopify Collective, you can easily add products from these brands to your own shop, without you having to worry about shipping and inventory.

That’s right, the suppliers will ship these products directly to your customers, eliminating the need for you to manage stock.

This only means that if you’ve already got a thriving inventory, but not enough space for more products, then Shopify Collective is the perfect avenue to help increase revenue while you work on building capital for more storage space.


Flat lay natural self care products composition

3. Shopify Bundles – Power to Bundle and Sell

Who doesn’t love a good bundle? Especially when the holidays are just around the corner.

As if expecting businesses to ramp up their marketing and sales in the coming months, Shopify has responded by making this feature generally available to everyone.

What’s more, where previously you were only able to create about 100 bundle variants on your Shopify store, the limit has now gone up to 240 variants. If your business has been one of the ones clamoring for an increase in variants, then this summer couldn’t be any better.

Now you can gear up and setup for those massive sales near the end of the year.

4. Shopify Subscriptions – Keep Customers Coming Back

Subscriptions have been around for the longest time. And for good reason! After all, better to input your payment details once and not worry about it than to have to do it repeatedly every week or month.

For businesses looking to secure repeat business, Shopify Subscriptions is a welcome addition. With this feature, you can create product subscriptions for your customers. It’s a powerful way to build a loyal customer base and ensure a steady stream of revenue.


Connect Shopify to top online marketplaces

5. Shopify Marketplace Connect App – Simplifying Multichannel Selling

Now, when it comes to managing inventory, pricing, and orders across various merchants and marketplaces, having to go into each platform and make individual changes can be huge time-suck.

The Shopify Marketplace Connect App aims to solve this problem by allowing you to link your Shopify catalog to key marketplaces like Amazon, Walmart, and eBay.

This centralizes product details, orders, and inventory management in a single headquarters, making your life as a seller much easier. Updating product details, like pricing, across multiple marketplaces no longer has to be boring and repetitive. With this new Shopify feature, everything syncs in real time.


Volume pricing

6. B2B on Shopify – Catering to Wholesale Customers

Lastly, while a chunk of Shopify users may be D2C, there still remain a ton of businesses that sell wholesale to other companies, merchants, or distributors.

Shopify understands the importance of catering to wholesale customers, and its B2B features reflect this commitment. Now, you can easily set volume pricing on products to offer bulk discounts to your wholesale customers.

What’s more, Shopify has also made it so that you can create specific versions of your online store tailored to your B2B and direct-to-consumer (D2C) customers. This way, you can easily segment your audience and customers so that they have a more personalized experience.


Doing business online has never been easier, to be honest. With the rise of more and more A.I. and automation tools, entrepreneurs and business owners now have more power to grow their businesses.

These new Shopify features open up exciting possibilities for ecommerce businesses, making it easier than ever to set up shop on Shopify and succeed in the ever-evolving world of online retail. Quite honestly, the future of ecommerce is looking brighter than ever!

eCommerce Shopify

Francis Concepcion

Francis Concepcion is an SEO Content Producer at 1Digital Agency and enjoys writing content for businesses that are part of the arts, graphic design, interior design, retail and fashion industries. When he's not working, he's either voraciously consuming all sorts of literature, film, video games and animation, or he's deconstructing their various plots and storytelling techniques in order to improve his craft and further weave and develop his own fictions.

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