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5 Reasons You Should Consider a Website Redesign

Website redesign

The process of building an eCommerce website is certainly complex, and once you complete this process, you want to let the website go to work and help you achieve the business success you desire. Over time, your website can become an afterthought because this process is complete.

In reality, your website is never complete. You can always update content, add new design elements, undergo a custom development project, anything that helps you expand on the possibilities and vision of your website.

One way to make a change and update your website is through a website redesign. You are probably thinking that you don’t want to go through this lengthy process again and have the website completely redesigned, but there are several reasons you should consider this.

Better Communication of Your Brand

A redesign is a great time to evaluate your brand as a whole. Is it working as it should be? Are there changes you could make? During a redesign, you typically want to review a lot of your copy, consider your logo and marketing strategy and see how they can all better work together. To better communicate your brand, you focus on everything from design elements to the functionality of the website.

Improved User Experience

In the same way you would keep a physical store location looking clean and presentable so that customers could easily navigate as they need to, you want your website to do the same. A website redesign is a great time to improve the overall website structure and make it much easy for the customer to complete the buyer’s journey. Focus on your unique selling points, add elements that cut down on the steps needed to complete a purchase, whether that is quicker checkout, landing pages that get the customer where they need to be sooner, better-placed prompts on the website, whatever you need to do to make things easier for your customers.

SEO and Site Performance Advancement

Your content is very important to your success, especially with search engines. Some of your content in the past may be based on the way your design was and the amount of space that was available on the website. In a redesign project, you take everything into consideration, even if it doesn’t have to do directly with the design. This can be a great time to evaluate your SEO plan and the impact you make with search engines. It’s also a great time to analyze your website’s speed and improve your technical SEO so your website generates more of the organic results you are looking for and continues to take steps in growth.

Better Quality Leads

A redesign allows you to make advancements in your website development and go through A/B testing on your pages to make changes that you know will work with your customers. By catering your content to your target customers, you get more qualified leads that can help you to grow your business.

Make Integrations Easier

Your website should be compatible with any software or tools you use to make growing your business easier, things that allow you to capture important data or to improve the user experience. If it is easy to implement these features, you will see how much improvement there can be in the functionality of your website.

If you are considering a website redesign, you certainly now have an understanding of why a refresh to your site can be a good idea. If you want to take that step and make some changes to breathe new life into your website, you want the best team behind you, helping you every step of the way.

That team is 1Digital Agency, experts on eCommerce design, development and digital marketing to help you achieve success. We are proud partners with many of the top website platforms in the eCommerce industry including BigCommerce and Shopify Plus. Since our inception in 2012, our goal has been helping businesses grow to reach new heights and we want to do the same for you.

So give us a call at 215-809-1567 or send an email to info@1digitalagency.com to learn more about what we can do for you and to get started on your redesign project.

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1Digital Blog Branding Custom Design Design Designers eCommerce eCommerce Platforms Professional Website Design Responsive Design Site Design Website Design
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Dan Kogan

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BigCommerce Pros

  • All-in-one SaaS solution that provides hosting and templates for building and customizing a storefront, along with analytical, inventory management, and marketing tools.
  • The platform is supported by a huge ecosystem of designers, developers, digital marketing professionals, and thousands of apps. The open API is also compatible with countless third-party tools.
  • With multiple subscription plans available, starting at $29.95, BigCommerce can be both affordable and highly scalable.
  • BigCommerce does not charge transaction fees.

BigCommerce Cons

  • BigCommerce does not natively support additional languages. To do so you will need to integrate a third-party app.
  • BigCommerce imposes yearly sales limits; if your website sells more than the threshold you’ll be automatically upgraded to a higher plan, incurring additional (and potentially unexpected) costs.
  • There are a limited number of free themes available (though many premium themes are available for purchase, and the large BigCommerce ecosystem supports developers who can design and code custom themes and templates).

Shopify Pros

  • The Shopify platform is a hosted, SaaS platform that is ideal for those that are not technically savvy. The website builder is easy to use, even for those with no coding or development experience. It is also compatible with a variety of free themes and integrates easily with countless apps and third-party tools.
  • Shopify offers excellent, 24/7 support and a wide range of robust marketing and inventory management tools.
  • Shopify supports a huge network of developers, designers, and digital marketers; the so-called Shopify ecosystem. There are also over 7,000 Shopify apps, along with countless others that are compatible.
  • Even though it is a templated SaaS platform, it is still relatively easy to make basic customizations to Shopify websites though its easy-to-use website builder. The available themes are also designed to be editing-friendly so you can make basic changes.

Shopify Cons

  • Shopify charges transaction fees, depending on your subscription plan.
  • While Shopify does have a built-in blog, the native blog is lacking in content marketing functionality, with inflexible layouts, an outdated blog editor, and no native option to create blog categories.
  • Migration from Shopify is not particularly easy to do. All you can do is export a CSV file and use that to support the migration, so it is best handled by eCommerce migration professionals.
  • Both apps and paid themes (though there are a lot of them) can be pricey.

Magento Pros

  • Because Magento is an open-source eCommerce platform, it is effectively limitless in the scope of customizations that can be made. You’re limited by your development skills. As a result of its open-source nature, it also offers excellent omnichannel capabilities.
  • Magento supports a large community of hundreds of thousands of developers around the world, so help is available.
  • Magento offers helpful regulatory and compliance features, such as a GDPR extension, which is useful for businesses working with European customers. Magento also supports select tax and accounting functionalities.
  • The granular level of control you have over the structure and functionality of your website makes it easy (though resource-intensive) to produce a hyper-optimized store, with respect to SEO, landing page optimization, and conversion-rate optimization.

Magento Cons

  • Magento demands an extremely high level of technical acumen and can be extremely resource intensive and expensive to manage.
  • The platform requires users to manage their own hosting, and requires them to keep up with platform version and security updates.
  • Magento is far more difficult to manage and customize than most SaaS platforms, and it is very difficult (nearly impossible) for someone with no coding/development experience to launch and manage a Magento store.

Volusion Pros

  • Volusion is fully-hosted and fairly affordable, and does not claim transaction fees.
  • Volusion offers abandoned cart recovery tools, SEO tools, a mobile app, is a secure platform, has a native review feature, and accepts a wide range of payment methods in multiple currencies.
  • Volusion has powerful inventory management and marketing tools, including product videos, suggested products, and “deal of the day” features.
  • Volusion offers 24/7 customer support for all plans.

Volusion Cons

  • Volusion offers a limited theme selection and only 11 are free.
  • Volusion only offers limited native functionality and has no built-in blog.
  • While building a store with Volusion is fairly easy and straightforward, some users will find it very hard to make customizations to the platform without extensive development experience. Other users even say the the editor is somewhat confusing to use.