It’s the start of another new year. As one year ends and another begins, it offers an opportunity for self-evaluation. We tend to use this time to look at the year in review, point out the memories and the things we liked about the year and reflect on the things that were disappointing or disheartening and think about ways we can be better in the new year.
These are New Year’s Resolutions, and let’s face it, they are more likely to be broken in the first month of the year than last throughout the new year.
The end of one year and the start of another is not just about evaluating yourself. This can be a great time to take a closer look at the things you can do to improve the lives of others or to improve something important in your life like your family or your business. If you are running an eCommerce business, a new year allows you to set some new goals that you want to achieve in the next calendar year or areas where you want to see progress.
Today, we will give you five New Year’s Resolutions you should have for your eCommerce business in the new year of 2020.
Prioritize Your Mobile Site
There are more and more purchases being made from mobile devices. If you are not a mobile-friendly eCommerce website, you are certainly behind the curve. There is a world of new business waiting for you as you enter the mobile space. You don’t want your website to just be accessed through mobile devices, but you want to make it easy to make purchases through these devices.
Focus on Creating High-Quality Content
Content is king in the digital marketing space, but it’s not enough just to create a few new blog posts each month. You need to focus on quality and make sure you are connecting with your target audience and creating effective content that search engines respond to that can improve your overall rankings. This means creating a list of target keywords and producing content around these keywords so you can start to gain traction with the search engines while also building your brand and making that connection with your target audience.
Update Your Landing Pages
When potential customers click on a link they find on search engines or an ad that they find online, they will arrive at a landing page. These landing pages need to be designed to get their attention immediately. After all, they are looking for something specific and have clicked on your link for a reason. Every page should provide a call to action of some sort indicating what you want the user to do. Include the call to action multiple times on pages that are longer. Don’t clutter the page with too much content. If you have a longer page, make sure that you break up content so there isn’t too much in a small space that can be confusing to visitors. The new year is a great time to make updates to your landing pages so visitors know exactly what to do when they arrive at your site.
Clean Up Old Pages
If you have a website that has been operating for several years, you are sure to have some pages that have content that is outdated or pages that don’t work anymore and produce 404 errors. The new year is a great time to look at the state of your website as a whole and determine where you can clean up old pages or dead pages that no longer serve a purpose. You may think that SEO is all about the value you provide on your website in terms of content and that you can’t have enough. That is true, but you can also improve your SEO by removing the pages that don’t have a purpose or updating the content that is outdated.
Engage Your Audience via Social Media
Your social media accounts are a great way to stay in touch with people and engage with customers. This provides customers with another avenue for contacting you and can help you inform them of any special sales or events you may be having. In today’s world, it isn’t enough to just have social media platforms in existence. You have to put them to use and regularly connect with potential customers. Your existing customers will appreciate the extra attention and new customers will likely be impressed with your dedication to interacting with customers.
Your New Year’s Resolutions for 2020 can vary depending on the state of your eCommerce business. If you have an established website and business is going well, you may need to just take a few simple steps — dedicate more time to social media or use this time to create more effective content. But if your website needs much more than that, like a new redesign or a complete SEO overhaul, your biggest New Year’s Resolution may be to find a partner that can help you with all of your design, development and digital marketing needs.
That’s where 1Digital Agency comes in. At 1Digital Agency, we are experts in eCommerce design, development and digital marketing and have helped hundreds of clients since our inception in 2012. Our goal is to maximize your potential in the eCommerce space.
Part of your New Year’s Resolution is to make your business have more of an impact in the eCommerce space, to be more effective in connecting with potential customers and turn that into sales. Whether it is through a detailed and quality design, great website functionality that makes your website easy to use or digital marketing and SEO that builds up your results with search engines and bring you more qualified leads and customers, 1Digital can help with it all.
Contact 1Digital Agency today by calling 215-809-1567 or send an email to firstname.lastname@example.org and see the ways that we can help you make your online marketing better to improve your eCommerce business.
- Dan Kogan
- December 30, 2019