5 Essential Elements of eCommerce Website Success - 1Digital® Agency
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Jonathan Ive the famous English designer once said :- “Designing and developing anything of consequence is incredibly challenging ”.This challenging task needs creativity . Design concept come up with the novel and interesting ideas . Different designers have their own style and creativity to make the website attractive . In the present scenario of growing mobile technology the concept of responsive web design is implementing which uses “queries” to figure out what resolution of device it’s being used on . This is the main reason why a growing number of the top quality designers are turning away from contract workers towards their own personal projects.

In this process they have also created major e-commerce stores , a range of enduring online properties and worthwhile online products. Here are some tips which must be kept in mind when venturing into eCommerce.

Focus on high quality products :-

If you are a small online merchant , focus on the products that have higher margins . Those items must be focused in selling that cater to a group of people . It is unlikely that selling everything and anything without a good profit margin will be successful.

Evaluate the profitability of your product prior to launch :-

All your resource , time and money will be wasted if your products are not profitable. Creating a website , developing a product and building out marketing tools will not yield any profit if your products are not a healthy earning source.

A simple test can be performed where with a small product viability testing budget where it can easily determine how well your product could be sold with utilizing the paid advertisements.

For testing the hypothetical conversion rate of your product set up an account with Google AdWords. Create a variety of search ads for testing the conversion rate. You can do this before your product is prepared for saving the money. For getting notified once the product is available get a landing page that will ask for an email of the user. It will generate an idea about the number of people interested in your products. This will help you to easily price your product before it is developed and ready to sell.

Optimize the user interface by splitting the test :-

By using the tools such as Google Website Optimizer you can easily track your e-commerce designs and its effectiveness for the conversion of the visits into the sales. A series of small changes must be created in the pages like headlines , call to actions and different button colors and perform the tracking by using the free conversion testing tools.

A variety of tools are available , but Visual Website Optimizer is one of the finest among them because it is one of the easiest tools tracking click through rates.

Results and Usability must drive the design :-

The design that attracts the visitors to buy the products must be taken into consideration in its development. Pretty background colors , perfectly spaced fonts and smooth lines are some of the features through which the design community is obsessed. But in the actual reality very few site owners care about the design.

Versatile e commerce platform must be utilized :-

When it comes to the profit margins and sales value smaller businesses continually surpass their larger competitors . They are personally attentive to their customers . They also make ultra-quick changes to their business. In eCommerce smaller players adapt new trends faster than their larger competitors.

Because of this pick an choose an eCommerce platform which is easy to use and flexible .

About the author:- Dan Kogan is CEO and founder of 1Digitalagency, a eCommerce Development Company based in Philadelphia.

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