4 Ways to Capitalize on Black Friday and Cyber Monday Shoppers

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4 Ways to Capitalize on Black Friday and Cyber Monday Shoppers

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4 Ways to Capitalize on Black Friday and Cyber Monday Shoppers

This blog post was written by Sanjay Arora of Nextopia Software Corporation. Nextopia is the #1 global provider of eCommerce onsite search and navigation solutions. Fully compatible with any eCommerce platform, Nextopia has proven track record of helping over 1,700 happy clients. With a price point that can fit into any retailer’s budget, Nextopia Software Corporation prides itself on its incredibly responsive customer service and support team.

Since 1999, Nextopia’s search technology has helped shoppers navigate eCommerce sites comfortably and confidently. Sites that have implemented Nextopia have returning customers who are able to find the products they are searching for, dramatically improving retailers’ most important metrics, such as sales and sales velocity, average order value, number of products per order and time on site. To learn more visit www.nextopia.com or contact us at 800-360-2191.


Start NOW. Although Black Friday and Cyber Monday are a month away, it is never too early to prepare your eCommerce store for the holiday season. Customers who are looking for product information are most likely doing their research. Correspondingly, the National Retail Federation has found that over 40% of customers begin doing their Holiday shopping in October.

With the Holiday season quickly approaching, many retailers are looking to enhance their eCommerce stores in order to capitalize on the influx of traffic for the next couple of months. As retailers see a shift in consumer purchasing patterns moving online, preparation of retailers’ eCommerce websites has become essential.

Blitz sales, traditionally celebrated by big box and brick-and-mortar stores, are now seeing the transition online. This year Black Friday falls on November 27th and Cyber Monday on November 30th. Analysts predict that Cyber Monday will most likely become the year’s biggest eCommerce event, projected to surpass the total of $2 Billion U.S. dollars spent in 2014 alone.

With the Holidays quickly approaching, how can small online retailers capitalize on this trend as well? Below, are listed 4 simple strategies to help enhance your online store for the Holidays.

1.  Plan Ahead

It is never too early to get started with the Holiday Planning Process.

Ensure you have the proper inventory levels to handle the increase in demand. Examine your inventory levels from last year and track your product sales to date to gauge demand. The last thing a retailer wants to do is miss out on potential sales due to mismanagement of inventory levels.

Test your website ahead of time to reflect the surge in traffic. There is no worse feeling for a customer than trying to access a website and having it be down due to an overloaded server. With the influx of traffic having the potential of bogging down your site, test your server load capacity before the big day; even consider potentially increasing your server size.

2.  Merchandise

Effective merchandising is necessary to promote certain products, run marketing campaigns, highlight new or on sale products, and create keyword-triggered banners, badges or buttons for the Holidays.

Create enticing promotional banners. Advertise your products and holiday sales using promotional banners on your website. These can be created using simple software integrated through the back end of your eCommerce store.

Walmart banner

Merchandise Your Search Results. Search results pages present an opportunity for retailers to optimize the user’s experience and give retailers a chance to display products and offer suggestions. You can merchandise the buyer through search functionality.  Take a look at the picture below. KarmaLoop capitalizes on merchandising features by providing large pictures and suggested results to their customers. With over half the visitors using your search bar as their primary form of navigation, ensure your customer is seeing what you want them to. By providing effective and helpful navigation and filters, you well help your products sell themselves.

karmaloop

Create anticipation around your upcoming sale. Leverage social media, email marketing and advertising campaigns. By creating buzz and anticipation around your upcoming sale with advertising and marketing campaigns, you are more likely to drive higher rates of traffic of more committed shoppers (those who have already done their research and are further along in the purchase cycle).

3.  Optimize Your Website

In order to optimize your website for the Holiday Season, ensure that your eCommerce site includes the following features – all in place to reach and respond to the widest range of customer needs.

Ensure your site is mobile responsive. This element is key to any successful eCommerce website. More and more, consumers are shopping on the go. Often, consumers shop on multiple devices before making a purchase. As more consumers are reaching for their mobile devices to make a purchase, ensure your site is optimized for such customer experience.

Consider Cart Abandonment strategies. Use of cart abandonment tools or additional software might be beneficial to reduce cart abandonment rates. Think about all that extra revenue sitting in the virtual carts of customers. By introducing cart abandonment emails, you can create compelling campaigns to drive the customer back to your site to complete the purchase.

Integrate Live Chat. When you integrate a live chat option on your eCommerce site, it allows you to automatically respond to customer requests. Around the Holiday season, consumers are often not making purchases for themselves and may have specific questions in mind. Alleviate the shopping experience by offering a live chat option.

4.  Analyze the Data

The job doesn’t end as soon as you have created your merchandising campaigns. The key is to be responsive throughout the Holiday season and update your strategies accordingly.

Look at your Site Search data. Understand what people are looking for when they come to your website. Use a site search solution provider in order to track and analyze the traffic going directly to the search bar.

Turn your seasonal shoppers into year-round customers. Ensure you are taking steps after the holidays to nurture the customers who purchased your products during the holiday season. Keep in contact with these customers via social media and email marketing campaigns in order to entice them to become year-round customers instead of just one-time customers.

There will be an influx of site visitors to your eCommerce store. As shoppers are making their lists and checking them (online!) twice, it is critical to ensure that your eCommerce store is optimized for the Holidays. There is really no such thing as too much preparation – follow these simple tips to make the most out of your busy holiday season.

This blog post was brought to you by Sanjay Arora of Nextopia Software Corporation. Nextopia is the #1 global provider of eCommerce onsite search and navigation solutions. Fully compatible with any eCommerce platform, Nextopia has proven track record of helping over 1,700 happy clients. With a price point that can fit into any retailer’s budget, Nextopia Software Corporation prides itself on its incredibly responsive customer service and support team.

Since 1999, Nextopia’s search technology has helped shoppers navigate eCommerce sites comfortably and confidently. Sites that have implemented Nextopia have returning customers who are able to find the products they are searching for, dramatically improving retailers’ most important metrics, such as sales and sales velocity, average order value, number of products per order and time on site. To learn more visit www.nextopia.com or contact us at 800-360-2191.

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