One of the most important factors about every eCommerce website that tends to get overlooked is the search functionality. Search functionality is what allows your customers to find the product or content they are looking for on your website.
All it takes is for a user to enter a search query (a word or phrase) into the search function on your website so that your website can display the products that are relevant to their search. This is not only a convenient function to prioritize having on your website, but it will also help improve your eCommerce website’s user experience and site navigation.
If you are looking for ways to improve your eCommerce search functionality on your website, consider the following tips to make sure you and your customers reap its benefits.
Make Sure Your Search Bar is Easy to Find
In order for users to be able to use the search function on your website, it is important to make sure that it is easily accessible. Whether this is simply through an attractive color choice or the placement of the bar is somewhere users are guaranteed to see it, there are many quick changes you can make to grant users access to it.
You may notice that some search bars tend to have the magnifying glass icon to prompt users to take action. Even if the text around your search bar isn’t visible, the simple icon is an eCommerce web design choice that many users universally understand to be the place where searches can be made.
Include Filter Options on Your Pages
Having the basic ability to search is one aspect of search functionality, but another factor that is synonymous with user experience is allowing users to filter their search results. When you have a filtering option on your eCommerce website, the user can narrow down their search even further.
Some examples of this include having filters that give the option for users to sort their search by price, which products are the best selling, old/new products, featured products, and more. You may be familiar with this function if you’ve shopped for clothes or other gadgets online. This tip can come in handy if your eCommerce store sells a large number of products.
If you’ve ever started typing a search on a website’s search bar and noticed suggested words or phrases start to appear, this is an example of autocomplete. The algorithms that are used may take previous user activity into account to suggest a search that may be relevant to them.
There are a few reasons why this can be a convenient tool to use for your eCommerce business. For one, it can save a lot of time for the user to find what they are looking for on your site, especially if you carry a lot of products. Autocomplete can also allow users to discover other products on your website that they may not have had in mind before.
As a result, you may experience an increase in conversion rates by implementing this tool.
Why Is This Important?
We’ve all experienced the convenience of using a search engine or function on an online store. While it seems like a small feature, it retains a lot of potential for conversions.
As you build your eCommerce store, it’s easy to overlook features such as these, but if you work with an experienced team like ours here at 1DigitalⓇ Agency, we’ll make sure to address every single detail to maximize your store’s potential.
If you are looking for ways to improve your eCommerce customer experience, try implementing the tips above. We offer eCommerce website development services to make sure your website looks and functions at its best. When you work with us, strong search functionality will be the least of your worries.
Contact us today at 215.809.1567 to learn even more about what we have to offer.
- Dan Kogan
- September 11, 2020